Innovative Brands Orchestrate Individual Marketing Experiences With Responsys

Innovative Brands Orchestrate Individual Marketing Experiences With Responsys 
Airbnb, Blurb, Oink, Zipcar and Other Leading Brands Prioritize
Putting Customers at the Core With Marketing Orchestration 
SAN BRUNO, CA -- (Marketwired) -- 01/16/14 --  Responsys, Inc.
(NASDAQ: MKTG), a marketing cloud software and services leader, is
the technology partner of choice for digital marketers at some of the
world's most innovative brands. These brands select Responsys to
design and deliver unique marketing experiences that dynamically
unfold throughout the customer journey, across digital channels and
according to an individual's preferences and behaviors. 
Innovative brands that have recently partnered with Responsys include
Airbnb, Blurb, Oink and Zipcar. Like veteran Responsys customers,
such as LinkedIn and Rosetta Stone, these new breed of innovators are
committed to improving customer loyalty and increasing sales through
customer-centric marketing orchestration. 
"Oink is revolutionizing the way kids and teens make safe and
responsible purchases," said Daniel Alfi, Director of Digital
Marketing at Oink. "In turn, Responsys is revolutionizing the way
that brands interact with their customers. We partnered with
Responsys because they share our innovative spirit and have the
technical and strategic capabilities to help us keep our users and
their parents at the center of our marketing." 
Excitement for Responsys' marketing innovation extends beyond these
progressive brands. As Forrester Research recently noted(1),
"Responsys has a compelling vision for where marketing -- and the
company -- is headed: It calls it 'marketing orchestration.' Clients
hold the company in high regard as a partner and are enthusiastic
about where the company is taking the platform." 
"Responsys is a pioneer in creating unique marketing experiences for
individual consumers, and today marketers are turning to Responsys
because they understand the incremental revenue they can drive with
marketing orchestration," said Scott Olrich, President, Marketing and
Platform at Responsys. "We are a technology innovator at our core. We
plan to deliver exciting enhancements to our marketing orchestration
platform throughout 2014, which will enable our similarly innovative
customers to continue to realize the true benefits of putting the
customer at the center of their marketing." 
Suggested Tweet on Today's @Responsys News 

--  Click to Tweet: Innovative brands select @responsys for

About Responsys
 Responsys (NASDAQ: MKTG) is a leading marketing cloud
software and services company. Our mission is to enable the smartest
marketing in the digital world. The most respected brands across the
globe use the Responsys Interact Marketing Cloud to manage their
digital relationships and deliver the right marketing to their
customers across email, mobile, social, display and the web. Our
customers gain competitive advantage through the automation,
individualization, and coordination of cross-channel marketing
interactions at massive scale. Founded in 1998, Responsys is
headquartered in San Bruno, California and has offices throughout the
world. For more information about Responsys, visit 
Connect with Responsys  

--  Like Responsys on Facebook -
--  Follow @responsys on Twitter -
--  Follow Responsys on LinkedIn -

(1) Forrester Research: The Rise of the Customer Life-Cycle Marketing
Systems. Cory Munchbach, December 2013. 
Heather MacKinnon
Responsys, Inc.
Press spacebar to pause and continue. Press esc to stop.