TreeHouse Interactive Recognized as a Strong Performer for Its Partner
Relationship Management (PRM) Platform Reseller View™
Leading Independent Research Firm Cites TreeHouse Interactive's Out-of-the-Box
Integration with Major CRM Systems
SALT LAKE CITY -- January 16, 2014
TreeHouse Interactive™ (www.treehousei.com), the technology leader in
on-demandpartner relationship management (PRM), today announced that it was
identified as a Strong Performer in Forrester Research, Inc.’s The Forrester
Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013 report. As a
Strong Performer, TreeHouse Interactive's Reseller View PRM was recognized
among vendors whose “PRM products harbor more native functionality (requiring
less customization), superior user interfaces and usability, and greater
emphasis on back-office channel operations.” In addition, the report states
that Reseller View PRM is best suited for organizations desiring a rich PRM
experience in one of the major CRM platforms.
Forrester evaluated the strengths and weaknesses of top PRM platform vendors
and scores were based on 40 criteria grouped into three high-level categories
of: current offering, strategy, and market presence.
The report highlights that “TreeHouse Interactive Reseller View sports high
integration with salesforce.com’s CRM,” noting that because some aspects of
PRM are so tightly tied to CRM, some manufacturers prefer their PRM and CRM
functionality to be combined in a single user interface. “TreeHouse
Interactive has taken a unique approach in that it can embed much of its PRM
functionality in a major CRM solution like Salesforce.com. Indeed, TreeHouse
Interactive’s Reseller View product is the only PRM solution that is
AppExchange-certified. TreeHouse Interactive also offers out-of-the-box
integration with Microsoft Dynamics CRM and Oracle CRM On Demand.”
Legacy PRM systems that were cobbled together many years ago are “running out
of gas,” as Forrester points out, to keep pace with the demands placed on PRM
by today’s more complex partner ecosystems and more scrutinous partners.
Modern PRM platform products have advanced to the point of being able to
handle much of that complexity and adapt to the rate of change.
Published in November 2013, the PRM Wave comes at a time when TreeHouse
Interactive is experiencing significant growth in its customer base and volume
of partners who engage with TreeHouse customers through their partner portals
and Reseller View PRM. The solution's revenue increased by 75 percent last
year and today supports nearly 100,000 partners worldwide. The company expects
that the number of partners supported will double over the next 12-18 months.
“TreeHouse has worked hard to offer the most complete PRM solution available
in the market. We also realized early on that integrations with the leading
CRM companies would be critical to bringing partner communities into the
enterprise ecosystem. It is nice to be recognized as a strong performer in
this market via a report as prestigious as the Forrester Wave,” said Erich
Flynn, CEO, TreeHouse Interactive.
The Forrester report is available to subscribers and for purchase at Forrester
Wave: Partner Relationship Management (PRM) Platforms, Q4 2013.
About TreeHouse Reseller View PRM
With a fully customized, enterprise-class web portal that provides all the
tools that partners need to sell, service, market and support businesses,
Reseller View is the most complete PRM available. It is also the most
compatible integrating with Microsoft, Oracle and Salesforce out of the box.
It is the only PRM approved on the Salesforce (CRM) AppExchange and is
available on the Microsoft (MSFT) Dynamics Marketplace and Oracle (ORCL)
For more information on TreeHouse Interactive and the Reseller View PRM
solution, visit http://www.treehousei.com/reseller_view/overview.aspx.
Tweet This: @treehousei recognized as a "strong performer" in Forrester
#partnerrelationshipmanagement #PRM Wave report: http://bit.ly/1irBMa5.
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Resource Library: For more information about partner relationship management,
visit the TreeHouse Interactive Resource Library.
About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship
management (PRM) and marketing automation platform (MAP) solutions to
companies that want to get better return on investment from their partner
networks and marketing efforts. Reseller View is the most complete PRM in the
industry while Marketing View has been innovating marketing automation since
1998. For more information, visit www.treehousei.com or call 801.576.8428.
Tags: partner relationship management, PRM, Forrester PRM Wave, partner
portal, channel partner, partner program
TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse
Interactive logo are trademarks of TreeHouse Interactive. All other brands,
products, or service names are or may be trademarks or service marks of their
The Ventana Group
Denise Nelson, 925-837-6277
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