The Fray Hit The Big Screen In NCM’s FirstLook

  The Fray Hit The Big Screen In NCM’s FirstLook

First Band to be Integrated into NCM Media Networks’ Movie Pre-Show Experience

Business Wire

CENTENNIAL, Colo. -- January 16, 2014

NCM Media Networks, the top national cinema network in the U.S., is bringing
critically acclaimed Denver-based foursome The Fray to the big screen as the
first featured artist in NCM’s FirstLook pre-show program.

The Fray’s latest single, “Love Don’t Die,” will be integrated throughout
NCM’s FirstLook in AMC, Cinemark, Regal Entertainment Group and other top
movie theaters nationwide, generating excitement for the band’s highly
anticipated new album. Helios, the fourth album from The Fray, will be
released February 25 on Epic Records. “Love Don’t Die” has already received
early critical acclaim from the Denver Post as well as Billboard hailing its
“bare emotion bolstered by echoing backing vocals and unexpected twang.”
Pre-order for the album is available now at

“We’ve always had a real connection to movies because we tend to think of our
music as a soundtrack that creates an emotional connection with our audiences.
Music is such a powerful sensory experience, and it’s cool to be reaching
people in a new way,” said Isaac Slade with The Fray.

In addition to the band being the first-ever featured musical artist in
FirstLook, The Fray will also be performing a special invitation-only concert
at the Sundance Film Festival for NCM Media Networks’ clients and guests.

“FirstLook has always been about bringing movie audiences the best in
entertainment, so incorporating the music of The Fray into our pre-show is a
great new direction for us,” said Cliff Marks, president of sales & marketing
with NCM Media Networks. “I’m a big fan of the band, and I know that many
other moviegoers are too. Music and the movies naturally go together, and we
look forward to exploring the power of the big screen with other artists in
the future.”

“We wanted to find a fresh way to launch the album using new marketing
channels that are intrinsic to the band, and we felt that cinema is the
perfect match because The Fray are one of the most licensed bands for film and
television in the past decade,” said Kevin Spellman of Vector Management.
“NCM’s FirstLook is a vehicle that can really connect the dots for us, giving
the new single a heightened awareness beyond radio.”

In an increasingly fragmented media environment, NCM Media Networks offers
blockbuster opportunities for brands to reach over 700 million moviegoers a
year. NCM is America’s number one network on weekends, consistently ranking
higher than most TV and cable networks on Fridays and Saturdays* when
audiences head out to the movies. Coming off of another record year for box
office, The Fray’s new single “Love Don’t Die” will be heard by millions of
moviegoers across America.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. NCM presents cinema advertising across the nation’s largest
digital in-theater network, comprised of theaters owned by AMC Entertainment
Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment
Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater
advertising network covers 183 Designated Market Areas® (49 of the top 50) and
includes approximately 19,700 screens (approximately 18,900 digital). During
2012, over 710 million patrons attended movies shown in theaters in which NCM
currently has exclusive, cinema advertising agreements in place. NCM Digital
offers 360-degree integrated marketing opportunities in combination with
cinema, encompassing 41 entertainment-related websites, online widgets and
mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.0%
interest in and is the managing member of National CineMedia LLC. For more
information, visit  (NCMI-A)

About The Fray

The Fray is Slade, Joe King (guitar, vocals), Dave Welsh (guitar), and Ben
Wysocki (drums). The Denver-based foursome formed in 2002 after high school
friends Slade and King bumped into each other at a local guitar shop. The band
achieved national success with their first single, “Over My Head (Cable Car),”
which became a top ten hit in the U.S., and the release of their second
single, “How to Save a Life,” brought them worldwide fame.

The fourth album Helios from critically acclaimed Denver-based foursome The
Fray will be released February 25 on Epic Records. Of the new music, produced
by Stuart Price (The Killers, Madonna, Keane) and Ryan Tedder (Adele, One
Republic), Isaac Slade (piano, vocals) notes, “Working with Stuart was the
best of both worlds. We brought our organic instruments, and he brought his
arsenal of electronic antiques. This record is all about running to the front
lines of what we’ve done and pushing our borders even farther. Electronic
instruments, drum samples, enormous backing vocals, opening up our writing to
folks outside our camp.” The latest track “Love Don’t Die” has received early
critical acclaim from Denver Post as well as Billboard hailing its “bare
emotion bolstered by echoing backing vocals and unexpected twang.” Pre-order
for the album is available now:

*Source: Nielsen Monitor Plus, A18-49, Mon-Sa 8p-11p; Su 7p-11p, 60 min
qualifier, Nielsen Cinema Audience Reports Feb 2012, May 2012; July 2012; Nov


NCM Media Networks
Amy Jane Finnerty, 212-931-8117
Sacks & Co. for The Fray
Mary Moyer, Cami Opere or Carla Sacks
212-741-1000, or
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