Wirecard AG Integrates Bluetooth Low Energy Into Its Mobile Wallet Platform
MUNICH, January 16, 2014
MUNICH, January 16, 2014 /PRNewswire/ --
*Convergence of POS and mobile services
*First showcase at Burda Media's DLD Conference with partners Deutsche
Telekom and Orderbird
Munich-based Wirecard AG is one of the first payment companies in the world to
integrate Bluetooth low energy (BLE) technology under the name "Bluetooth BLE
Smart Payment" into its existing Mobile Wallet platform as an additional
payment technology service. Along with NFC and QR code, BLE is the third
contactless payment standard to be supported by Wirecard's mobile solutions.
The operating systems of modern smartphones enable innovative ways of ensuring
customer loyalty and processing payments. As part of the Bluetooth
specification, data can be transferred at distances of up to 10 metres using
BLE technology. BLE provides innovative, location-based services using micro
transmitters ("beacons"). It is compatible with Apple, Google and Windows
smartphone operating systems.
"Wirecard has become a leader in Europe for mobile payment because it reacts
quickly and flexibly to new technologies," explains Wirecard CEO Markus Braun.
"Bluetooth low energy will set a new standard for vouchers, loyalty and
Wirecard will present its first showcase using Bluetooth low energy at this
year's Hubert Burda Media Digital Life Design (DLD) Conference, which will be
held in Munich from 19 to 21 January 2014. At the conference, users will be
also able to experience a BLE-based, personalised mobile payment process at
the Wirecard check-in bar. Wirecard is implementing this project in
conjunction with its partners Deutsche Telekom and Orderbird, a company that
offers cashier systems for restaurants.
Markus Braun: "The DLD Conference is the perfect forum for innovations.
Smartphones are increasingly becoming a central focus of our day-to-day life.
The theme of this year's DLD is 'Content and context'. In line with this, we
shall provide a glimpse into the future of mobile payment in bricks-and-mortar
With BLE, the Wirecard Mobile Wallet communicates directly with the
point-of-sale system. This then enables it to also offer a wide range of
services that add value for customers in the fields of loyalty, vouchers and
Wirecard AG is one of the world's leading independent providers of outsourcing
and white label solutions for electronic payments. The Wirecard Group has been
supporting companies in accepting electronic payments from all sales channels.
A global multi-channel platform bundles international payment acceptances and
methods, supplemented by fraud prevention solutions. When it comes to issuing
their own payment instruments in the form of cards or mobile payment
solutions, Wirecard provides companies with an end-to-end infrastructure,
including the requisite licenses for card and account products.
Wirecard AG is listed on the Frankfurt Securities Exchange (TecDAX, ISIN
http://www.wirecard.com | http://www.wirecardbank.com |
Wirecard media contact:
Wirecard AG Einsteinring 35, D-85609 Aschheim
Iris Stöckl, VP Corporate Communications/ IR Tel.: +49(0)89-4424-1424 Fax:
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