AT&T And Sabre To Test And Develop New Mobile Services For Travel Industry Companies

  AT&T And Sabre To Test And Develop New Mobile Services For Travel Industry

  PR Newswire

  LONDON, Jan. 16, 2014

-- Test will explore how advanced location and proximity-based services could
personalise the travel experience

LONDON, Jan. 16, 2014 /PRNewswire/ -- AT&T and Sabre , a global travel
technology company, today announced they will jointly explore solutions which
could usher in a more personalised, stress-free trip experience for

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The two companies are developing and testing solutions that take advantage of
AT&T's newly enhanced Location Information Services (LIS) – Hybrid, which
allows developers to build geo-aware mobile applications. They are exploring
how device-based location information services can help airlines, airport
retailers, and other travel-related companies deliver intelligent, predictive
and personalised services throughout a traveller's journey.

AT&T LIS Hybrid has the ability to define custom geo-fences (a virtual
boundary within a geographic area) in any shape or size, both indoors and out,
using mobile, GPS and WiFi information shared by the user from their device.
Knowing when a traveller enters or leaves a pre-defined geo-fence would allow
travel suppliers to provide personalised services and relevant offers based on
the traveller's real-time location.

"By applying cutting edge technologies with data analytics and better
intelligence, we can give travellers the personalised experience they have
come to expect in today's connected world," said Sarah Kennedy , director,
Sabre Labs , the technology incubator and research lab at Sabre. "Together
with AT&T, we will explore the role advanced location-based services can have
in helping travel suppliers provide better, more personal service to their

Imagine an app that can alert airline staff when a high-status passenger is
still clearing security when her flight is due to depart; or that notifies
travellers of special promotions as they approach an airport bookstore; or
warns a passenger if he is in the wrong terminal for his connecting flight.
The two companies are exploring technology that could underpin these types of
apps across almost all types of smartphones, tablets and operating systems.
Any services developed as part of the trial will meet location services best
practices guidelines when it comes to customer privacy including customer

"Our application programming interface, or API, and software development kit
allows companies like Sabre to build multi-carrier geo-aware mobile
applications," said Laura Merling, vice president of Ecosystem Development and
Platform Solutions, AT&T. "AT&T LIS Hybrid works with WiFi as well as existing
mobile device-based information location services such as GPS, to deliver
near-precise device location information indoors and outdoors."

Phase one of the pilot project between Sabre and AT&T is expected to be
completed during the first half of 2014.

About Sabre Sabre is a global travel technology company, serving the world's
largest industry – travel and tourism. We provide software to travel agencies,
corporations, travelers, airlines, hotels, car, rail, cruise and tour operator
companies through our four businesses: Sabre Airline Solutions, Sabre
Hospitality Solutions, Sabre Travel Network and Travelocity (including and Zuji). Sabre has approximately 10,000 employees in 60
countries around the world. It has large development and customer care centers
in the United States, Argentina, India, Philippines, Poland and Uruguay. Sabre
has won numerous awards for being a top employer and corporate citizen in
Argentina, Brazil, India, Mexico, Peru, Poland, and the United States.
Headquartered in Southlake, Texas, Sabre is privately owned by Texas Pacific
Group (TPG) and Silver Lake Partners. For more information please visit: .

About AT&T AT&T Inc. (NYSE: T) is a premier communications holding company and
one of the most honored companies in the world . Its subsidiaries and
affiliates – AT&T operating companies – are the providers of AT&T services in
the United States and internationally. With a powerful array of network
resources that includes the nation's most reliable 4G LTE network, AT&T is a
leading provider of wireless, Wi-Fi, high speed Internet, voice and
cloud-based services. A leader in mobile Internet, AT&T also offers the best
wireless coverage worldwide of any U.S. carrier, offering the most wireless
phones that work in the most countries. It also offers advanced TV service
with the AT&T U-verse® brand. The company's suite of IP-based business
communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at
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Reliability claim based on data transfer completion rates on nationwide 4G LTE
networks. 4G LTE availability varies.

For more information, contact:
Henrietta Aitken                  Heidi Castle
For AT&T Corporate Communications Sabre
Office: 212 453 2318              Office: 682-605-4290
Email:             Email:

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