American Apparel Reopens Remodeled Berlin Store

               American Apparel Reopens Remodeled Berlin Store

PR Newswire

LOS ANGELES and BERLIN, Jan. 16, 2014

LOS ANGELES and BERLIN, Jan. 16, 2014 /PRNewswire/ -- American Apparel (Amex:
APP), the vertically integrated clothing manufacturer based in downtown Los
Angeles, is announcing the opening of its newly expanded and renovated Berlin
store.

(Photo: http://photos.prnewswire.com/prnh/20140116/LA47582-a)

(Photo: http://photos.prnewswire.com/prnh/20140116/LA47582-b)

(Photo: http://photos.prnewswire.com/prnh/20140116/LA47582-c)

(Photo: http://photos.prnewswire.com/prnh/20140116/LA47582-d)

(Photo: http://photos.prnewswire.com/prnh/20140116/LA47582-e)

Located in Mitte, the central borough of Berlin, the store was originally
opened in February 2007 as American Apparel's third location in the city. In
July of 2013 the company took the opportunity to revitalize and improve the
location.

"When the building changed owners this year, the new landlords asked if we
wanted to expand our space. We saw this as an amazing chance to take the store
to an entirely new level--bigger, better designed and more efficient," said
Dov Charney, founder and CEO of American Apparel.

The area of the store has expanded by almost 170%, from 145 sq. m. to almost
390 sq. m. In addition to increasing the size of the original downstairs
floor, the company added a second level to its lease, adding another 230 sq.
m. to the size of the store. The renovations resulted in the installation of a
bold array of fixtures and stand-out paintwork to give the store's customers a
top-to-bottom new experience shopping at the location.

The reopened store is on the Munzstrasse, the top shopping destination for
Berliners. The store can be found near other fashion retailers such as Adidas
and Acne, but stands apart with its uniquely large size. With almost 400 sq.
m. of sales floor, the store is able to display the company's full range of
inventory, including winter garments for men and women as well as its line of
clothing for children.

"It's exceptional for a store located in the Munzstrasse to have this much
sales space. Even among the high-quality retailers residing in the area, our
store is going to stand out as one with something to offer for every shopper
and gift seeker in the area," said Jan Willem Hubner, an American Apparel
operations manager for Europe.

The store officially opened in December. Store hours as well as contact
information for the location can be found at the company's web portal,
http://americanapparel.net.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and
retailer of branded fashion basic apparel based in downtown Los Angeles,
California. As of August 31, 2013, American Apparel had approximately 10,000
employees and operated 245 retail stores in 20 countries, including the United
States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium,
France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia,
Japan, South Korea, and China. American Apparel also operates a global
e-commerce site that serves over 60 countries worldwide at
http://www.americanapparel.net. In addition, American Apparel operates a
leading wholesale business that supplies high quality T-shirts and other
casual wear to distributors and screen printers.

SOURCE American Apparel

Website: http://www.americanapparel.net
Contact: Marsha Brady, 213-488-0226
 
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