Anheuser-Busch Announces Super Bowl XLVIII Ad Lineup

             Anheuser-Busch Announces Super Bowl XLVIII Ad Lineup

Bud Light Debuts New Creative Campaign; Budweiser Clydesdales in the Game

PR Newswire

ST. LOUIS, Jan. 15, 2014

ST. LOUIS, Jan. 15, 2014 /PRNewswire/ -- Anheuser-Busch today announced it
will debut five new ads during the Super Bowl XLVIII broadcast on FOX on
Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent
Anheuser-Busch in 3.5 minutes of creative.


"The Super Bowl is the biggest moment in sports and advertising," said Paul
Chibe, vice president, U.S. marketing. "With the largest television audience
of the year, it's an unprecedented opportunity and we make the most of it. We
have a game plan in place this year to deliver creative that celebrates Bud
Light and Budweiser while reaching loyal beer drinkers and new generations."

Super Bowl XLVIII marks the launch of Bud Light's new creative campaign, "The
Perfect Beer for Whatever Happens." The campaign kicks off with two
corresponding "Epic Night" units— totaling 90 seconds and telling one cohesive
story across two ad blocks—featuring top celebrity surprises when they are
least expected. The Bud Light "Epic Night" spots were created by BBDO.

"'The Perfect Beer for Whatever Happens' will be the most robust and digitally
integrated campaign in Bud Light history," said Rob McCarthy, vice president,
Bud Light. AKQA is the lead agency for Bud Light digital.

The official beer sponsor of the NFL will also use advertising's biggest stage
to debut the new Bud Light reclosable aluminum bottle with a 30-second spot
title "So Cool." Holding the coveted 1A position in the game, "So Cool" will
feature the world debut of a new song from a well-known artist. The spot was
created by Cannonball.

Budweiser will be in the game with a 60-second and a 30-second spot—both
featuring the world-famous Budweiser Clydesdales. Budweiser will continue its
long-standing support of the U.S. military and celebrate returning troops with
"Hero's Welcome."

"The Budweiser Clydesdales are an icon of the brand and have become an icon of
the Super Bowl as well," said Brian Perkins, vice president, Budweiser. "These
majestic horses represent the values of the brand and universal values of
trust, quality and nobility that appeal to audiences of all ages."

The beloved Budweiser Clydesdales will also be featured prominently in "Puppy
Love," which continues the story of 2013's celebrated "Brotherhood" spot and
focuses on the connections animals share with one another at Warm Springs
Ranch, Budweiser's Clydesdale breeding ranch. The ad features Don Jeanes
reprising his role as Budweiser Clydesdale trainer and introduces a new, young
star – a 10-week old puppy that forges a bond with the Clydesdales and,
through tenacity, ultimately earns a place on the team. The creative agency
for these spots is Anomaly, with AKQA as the lead agency for Budweiser

For more information on Anheuser-Busch's Super Bowl XLVIII ad campaign, visit

For more information, contact:
Jeff Grass, (314) 765-2126

SOURCE Anheuser-Busch
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