New AT&T Custom App Helps Team USA Navigate the 2014 Olympic and Paralympic
United States Olympic Committee will use New App for Communications and
COLORADO SPRINGS, Colo., Jan. 15, 2014
COLORADO SPRINGS, Colo., Jan. 15, 2014 /PRNewswire/ --Members of Team USA
will have an easier time navigating Olympic and Paralympic events in Sochi
with a new Team USA Guide app developed by AT&T.*
The United States Olympic Committee (USOC) will launch the custom-built
application just ahead of the 2014 Olympic and Paralympic Winter Games in
Sochi in an effort to help athletes, coaches and Team USA delegation members
to communicate with each other during the games.
The key components of the app include:
oCalendar Updates – Provides information on dates and times of each event
as well as venue or time changes.
oLogistics – Provides transportation schedules and updates
oMaps – Provides maps of the Olympic and Paralympic Venues, Villages and
the surrounding area.
oCommunicate – Facilitates notifications from the USOC to members of the
oInformation – Provides a quick reference and resource guide - including
the athlete handbook, policies and procedures, and general information for
Team USA delegation friends and family members.
"A primary focus of everyone at the USOC is to help eliminate distractions for
Team USA athletes, allowing them to focus on competing at the highest levels,"
said Lisa Baird, chief marketing officer, USOC. "AT&T's innovative app will
help America's athletes manage planning and logistics, and we know it will
serve them well as they compete on the biggest stage in sports."
In addition, the USOC will use a separate AT&T custom app to manage voice and
data usage on their mobile phones during the Winter Games. In cooperation with
the USOC, AT&T and Samsung will be giving all Team USA athletes, coaches and
delegates a Samsung smartphone. The smartphone comes in a custom case jointly
developed by AT&T and Samsung.
"We've cultivated an exciting 30-year business relationship with the USOC,"
said Chris Hill, Senior Vice President, AT&T Advanced Solutions, AT&T Business
Solutions. "Along with AT&T U-verse and wireless services for living areas, we
provide voice and internet services for training facilities and practice
fields – all as part of our continued support of Team USA and the Olympic and
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Contact: Andrea McLaughlin, AT&T Corporate Communications, Office:
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