Aptito, LLC Announces Visa Ready Status for Their mPOS Solution

  Aptito, LLC Announces Visa Ready Status for Their mPOS Solution

  Net Element’s Next Generation Cloud-Based Point of Sale Payments Platform
                   Approved by Visa as Secure and Reliable

Business Wire

MIAMI -- January 15, 2014

Net Element, Inc. (NASDAQ:NETE), a technology-driven group specializing in
mobile payments and value-added transactional services in emerging countries
and in the United States, is pleased to announce today that Aptito, LLC
(“Aptito”), has achieved Visa Ready status for their mPOS solution. Aptito is
a next generation, cloud-based point of sale payments platform, operated
through TOT Group, Inc. (“TOT”) the mobile payments and transaction processing
subsidiary of Net Element.

Aptito helps restaurants drive consumer engagement via tablet, mobile and all
other cloud-connected devices. Aptito’s mPOS system provides hospitality
merchants with tools to increase sales, productivity, and customer loyalty.
The solution is a tablet-based POS that combines traditional POS functionality
with mobile ordering, payments, social media, intelligent offers, mobile
applications, loyalty, and transactional data all in one solution supported by
Aptito’s cloud-based payments platform. Restaurants can leverage Aptito to
plug into social networks, daily deal promotions and other marketing programs
while having the ability to use Aptito’s integrated mobile marketing tools to
deploy their own lead generation campaigns and loyalty rewards.

The Visa Ready Partner Program is designed to provide innovators a path to
ensure that devices, software and solutions used to initiate or accept Visa
payments are compatible with Visa's requirements, which may vary by country.
It also provides a framework for the collaboration with Visa, as well as
guidance and best practices to access the power of the Visa network. Mobile
point-of-sale acceptance (mPOS) providers, mobile NFC-enabled device
manufacturers, as well as chip and platform providers are among the
stakeholders that are already playing a critical role in enabling new ways to
pay and that will benefit from the Visa Ready Partner Program.

Accepting payments tableside enables faster service and reduced wait time for
consumers. Aptito’s “visual” point of sale concept is designed to speed
employee training and increase order input productivity. Additionally, Aptito
offers a mobile commerce application that allows any restaurant to deploy
mobile ordering tied to the mPOS. Aptito’s Self Ordering Apple^® iPad^®-based
kiosk allows operators to increase sales by providing an automated ordering
system which gives customers the speed and convenience that has been lacking
in many areas of food industry including Quick Service Restaurants (“QSR”).

“As a member of the Visa Ready community, Aptito has adopted all of the
standards and best practices as defined by Visa for magnetic stripe, chip, and
contactless payWave acceptance,” said Oleg Firer, CEO of Net Element. “We are
aligned with Visa’s rigorous security requirements and are fully tested and
approved for PCI compliance so that merchants can have confidence in the
safety of their mPOS system.”

TOT Group is a multinational mobile payments and transaction processing
holding company that provides a vast range of flexible online and offline
payment solutions. Clients include wireless carriers, content providers and
merchants. TOT Group creates and delivers innovative, end-to-end payment
solutions to enable commerce around the world with a focus on emerging
markets. TOT Group and its subsidiaries offer innovative technologies which
allow merchants to streamline their payments resources including processing of
electronic payments at the point-of-sale (“POS”), processing mobile commerce
transactions, managing merchant terminals and providing information management
services.

About Visa Inc.

Visa, Inc. (NYSE: V) is a global payments technology company that connects
consumers, businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable electronic payments. We
operate one of the world's most advanced processing networks - VisaNet - that
is capable of handling more than 24,000 transaction messages a second, with
fraud protection for consumers and assured payment for merchants. Visa is not
a bank and does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial institution
customers to offer consumers more choices: pay now with debit, ahead of time
with prepaid or later with credit products. For more information, visit
corporate.visa.com.

About Net Element (NASDAQ: NETE)

Net Element (NASDAQ: NETE) is a global technology-driven group specializing in
mobile payments and value-added transactional services. The company owns and
operates a global mobile payments and transaction processing provider, TOT
Group. TOT Group companies include Unified Payments, recognized by Inc.
Magazine as the #1 Fastest Growing Private Company in America in 2012, Aptito,
a next generation cloud-based point of sale payments platform, and TOT Money,
which has a leading position in Russia and has been ranked as the #1 SMS
content provider by Beeline, Russia's second largest telecommunications
operator. Together with its subsidiaries, Net Element enables ecommerce and
adds value to mobile commerce environments. Its global development centers and
high-level business relationships in the United States, Russia and
Commonwealth of Independent States strategically position the company for
continued growth. The company has U.S. headquarters in Miami and headquarters
in Moscow. More information is available at www.netelement.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Any statements contained in this
press release that are not statements of historical fact may be deemed
forward-looking statements. Words such as "continue," "will," "may," "could,"
"should," "expect," "expected," "plans," "intend," "anticipate," "believe,"
"estimate," "predict," "potential," and similar expressions are intended to
identify such forward-looking statements. These forward-looking statements
include, without limitation, whether Net Element or its business continues to
grow. All forward-looking statements involve significant risks and
uncertainties that could cause actual results to differ materially from those
expressed or implied in the forward-looking statements, many of which are
generally outside the control of Net Element and are difficult to predict.
Examples of such risks and uncertainties include, but are not limited to: (i)
Net Element's ability (or inability) to obtain additional financing in
sufficient amounts or on acceptable terms when needed; (ii) Net Element's
ability to maintain existing, and secure additional, contracts with users of
its payment processing services; (iii) Net Element's ability to successfully
expand in existing markets and enter new markets; (iv) Net Element's ability
to successfully manage and integrate any acquisitions of businesses, solutions
or technologies; (v) unanticipated operating costs, transaction costs and
actual or contingent liabilities; (vi) the ability to attract and retain
qualified employees and key personnel; (vii) adverse effects of increased
competition on Net Element's business; (viii) changes in government licensing
and regulation that may adversely affect Net Element's business; (ix) the risk
that changes in consumer behavior could adversely affect Net Element's
business; (x) Net Element's ability to protect its intellectual property; (xi)
local, industry and general business and economic conditions; and (xii) that
the Visa Ready status makes the Aptito MPos solution secure and reliable or
that the said status will positively impact sales or implementations of the
Aptito product. Additional factors that could cause actual results to differ
materially from those expressed or implied in the forward-looking statements
can be found in the most recent annual report on Form 10-K and the
subsequently filed quarterly reports on Form 10-Q and current reports on Form
8-K filed by Net Element with the Securities and Exchange Commission. Net
Element anticipates that subsequent events and developments may cause its
plans, intentions and expectations to change. Net Element assumes no
obligation, and it specifically disclaims any intention or obligation, to
update any forward-looking statements, whether as a result of new information,
future events or otherwise, except as expressly required by law.

Contact:

Net Element, Inc.
Dan Bruck, 305-507-8808
dbruck@netelement.com
www.netelement.com
 
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