Sears Canada Announces Outsourcing Initiative

Agreement with IBM to provide a significant upgrade in technology and processes 
TORONTO, Jan. 15, 2014 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today 
that the Company has entered into an agreement with third party vendor IBM to 
externally reassign the work currently performed at three internal Sears 
Customer Contact Centres.  The move to a third party will enable Sears to 
realize significant capability upgrades which will result in better processes, 
controls and tracking and an overall improvement in the customer experience. 
The transfer of responsibility, designed to be seamless to customers, will 
take place over the next nine months and affect 1,345 associates. 
"The changes we are making to our Customer Contact Centres will allow us to 
streamline the support structure of our organization while enhancing the 
overall customer experience," said Doug Campbell, President and Chief 
Executive Officer, Sears Canada Inc. "Our partner will bring tools and 
technologies that will allow us to operate more effectively without the 
ongoing investment in and maintenance of legacy proprietary systems. This will 
provide our customers with the benefits of up-to-date technology and enable us 
to focus on our core retail business, the area where we believe we have the 
greatest opportunity to maximize the value of the Company." 
For those who are leaving Sears, career transition support will be provided to 
assist in preparing for and obtaining their next role outside of Sears. 
The Company is also initiating a reorganization and simplification of its 
logistics organization intended to drive optimal performance by leveraging 
tools and technology that will streamline business processes, which will 
result in an additional staff reduction of 283 associates effective 
"These types of decisions are not made without considerable thought and 
deliberation," added Mr. Campbell.  "We are planning for the future of Sears 
Canada and taking steps now that will allow us to continue serving customers 
as a viable national retailer coast to coast in stores and through our Direct 
channel now and in the future.  In this case, we firmly believe that these 
changes are necessary and will allow us to better serve our customers.  I 
thank those leaving Sears for their contribution to the Company and wish them 
all the best in the future." 
Sears Canada is a multi-channel retailer with a network that includes 181 
corporate stores, 241 Hometown stores, over 1,400 catalogue and online 
merchandise pick-up locations, 101 Sears Travel offices and a nationwide 
repair and service network. The Company also publishes Canada's most extensive 
general merchandise catalogue and offers shopping online at 
Although the Company believes that the forward-looking information presented 
with respect to the outsourcing initiative is reasonable, such forward-looking 
information involves known and unknown risks, uncertainties and other factors 
which may cause actual results, performance or achievements to be materially 
different from any future results, performance or achievements expressed or 
implied by the forward-looking information, and undue reliance should not be 
placed on such information.  The forward-looking statements in this release 
are made as of the date hereof.  The Company does not undertake any obligation 
to update publicly or to revise any forward-looking information, whether as a 
result of new information, future events or otherwise, except as required by 

SOURCE  Sears Canada Inc. 
Contact for Media: Vincent Power Sears Canada Corporate Communications 
To view this news release in HTML formatting, please use the following URL: 
CO: Sears Canada Inc.
ST: Ontario
-0- Jan/15/2014 21:30 GMT
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