Central Maine Power Partners with Tendril to Help Customers Better Manage Energy Usage with Engagement Tools

  Central Maine Power Partners with Tendril to Help Customers Better Manage
  Energy Usage with Engagement Tools

  Tendril Uses Web Application to Engage Consumers With Increased Levels of
                               Personalization

Business Wire

BOULDER, Colo. -- January 15, 2014

Tendril®, the leading provider of energy service management (ESM) solutions,
today announced a partnership with Central Maine Power to help the company
foster deeper consumer relationships, deliver better value to consumers, and
differentiate their products.

Tendril will provide Central Maine Power customers with timely and relevant
feedback, suggestions, and energy saving tips about their electricity usage.
Empowered by Tendril’s personalized web application, Central Maine Power
customers will be able to:

  *Gain updated and valuable insight about their energy use
  *Receive tips and suggestions to improve energy efficiency
  *Create savings goals and design a plan to achieve them
  *Compare their energy use to similar households

“We are excited to provide customers with a great benefit of smart meters, the
ability to access their hourly energy usage data online through Energy
Manager,” said Beth Nowack Cowan, vice president of customer service at
Central Maine Power.

Tendril’s software application suite creates an active learning experience
where consumers can gain insight into their energy use and learn how to
control consumption based on their unique goals.

“Companies today are faced with consumers who want brands to treat them as
individuals, while collaborating with them to offer relevant, engaging
experiences that are mutually beneficial,” said Adrian Tuck, CEO, Tendril.
“Companies like Central Maine Power understand this empowered consumer and are
working to gain persistent and active engagement. The power of an open
platform delivers applications that engage consumers with energy providers and
empower them to take charge of their energy, which enables more consumer
engagement, better use of energy, and revenue opportunities for providers.”

Central Maine Power began deploying the web portal to select customers in
2012, with a mass rollout in July 2013.

About Tendril

Tendril is defining data-driven Energy Service Management (ESM) for the
evolving energy market. Our open, cloud-based software platform provides the
infrastructure, analytics and understanding required to deliver personalized
energy services. This targeted approach drives new business opportunities,
delights consumers and has led to some of the industry’s highest engagement
and satisfaction rates. For more information, please
visithttp://www.tendrilinc.comor following us on Twitter at @Tendril.

About Central Maine Power

Central Maine Power Company, a subsidiary of Iberdrola USA, is Maine’s largest
electricity transmission and distribution utility. The company delivers about
9 billion kilowatt hours of electricity annually to more than 600,000 homes
and businesses, representing about 80 percent of Maine’s annual consumer sales
of electricity. The company has been ranked #1 in customer satisfactionseven
times by J.D. Power and Associates. For more information, visit cmpco.com.

About Iberdrola USA:Iberdrola USA, a subsidiary of global energy leader
Iberdrola, S.A., is an energy services and delivery company serving more than
2.4 million customers in upstate New York and New England. For more
information about Iberdrola USA, visit www.iberdrolausa.com.

Contact:

For Tendril
Joanie Kindblade, 720-407-6071
joanie.kindblade@104west.com
 
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