Steve & Marjorie Harvey Foundation Partners with Coca-Cola to Pay It Forward to the Next Generation of Leaders

  Steve & Marjorie Harvey Foundation Partners with Coca-Cola to Pay It Forward
  to the Next Generation of Leaders

     Comedic Legend and Media Personality Offers Exclusive Apprenticeship
                                 Experiences

Business Wire

ATLANTA -- January 15, 2014

Actor, comedian turned media mogul and philanthropist—Steve Harvey—takes on
another exciting role by joining the Coca-Cola Pay It Forward Program. His
strong commitment to mentoring is a great complement to the movement that
uncaps a world of possibilities for the next generation.

Steve Harvey partners with the Coca-Cola Pay It Forward program to offer an
apprenticeship experienc ...

Steve Harvey partners with the Coca-Cola Pay It Forward program to offer an
apprenticeship experience to two well-deserving youth. (Photo: Business Wire)

Marking year three, the Coca-Cola Pay It Forward program will offer
once-in-a-lifetime apprenticeship experiences to African American youth
looking to pave the way for their futures. Under the umbrella of the Steve and
Marjorie Harvey Foundation, the talk show host and best-selling author will
offer two apprenticeship experiences. The experiences will focus on the areas
of philanthropy/community and media/entertainment.

Partnering with the Coca-Cola Pay It Forward program builds on Harvey’s
long-term commitment to mentoring youth. For the past five years, the Steve
and Marjorie Harvey Foundation has hosted mentoring camps for young
African-American men. The camps promote educational enrichment, one-on-one
mentoring and global service initiatives. The program impacts 100 youth in
five cities across the country.

“The Coca-Cola Pay It Forward program and the Steve and Marjorie Harvey
Foundation have a common goal. We want to improve, enrich, uplift and inspire
young people. At the end of the day, that’s what it’s all about,” said Steve
Harvey. “Working together, we can change far more lives than we ever could
imagine doing on our own.”

In the spirit of the Coca-Cola Pay It Forward program, this year’s winners
will be exposed to exclusive apprenticeship opportunities. They will work with
Harvey and his team on his radio shows, with his entertainment company and the
Steve and Marjorie Harvey Foundation’s mentoring camps. Harvey joins an
impressive list of influential African American celebrities, industry leaders
and media magnates who have participated in the Coca-Cola Pay It Forward
program.

“The Coca-Cola Pay It Forward program demonstrates our commitment to
education. Now in its third year, it provides an exciting way to bring people
and communities together to support our youth,” said Lauventria Robinson, Vice
President, Multicultural Marketing, Coca-Cola North America. “Our partner this
year, Steve Harvey, exemplifies how dreams can come true with a vision, plan
and a lot of hard work. Together we will work to pay it forward and
potentially change the lives of two exceptional young people.”

Now through March 15, parents, relatives, friends and mentors may nominate an
aspiring young person for the Coca-Cola Pay It Forward program by visiting
www.coke.com/payitforward. The program is open to teens and young adults
between the ages of 16-21 (as of May 1, 2014). Nominators must be 16 years of
age or older. Eligible youth also may nominate themselves. Winners will be
selected and contacted near the end of April to participate in the five-day
summer apprenticeship. In addition, each winning student will be awarded a
$5,000 scholarship to assist with his or her pursuit of higher education.

Ways to Pay It Forward

Once again, Coca-Cola invites African Americans nationwide to join the Company
and Harvey in its movement to pay it forward. The Company suggests the
following ways to help the next generation achieve their education and career
aspirations: nominating an eligible young person for the Pay It Forward
apprenticeship experience; becoming a mentor; taking a teen to work; or
donating to support an academic scholarship. Share ways you are paying it
forward and join the conversation on Twitter, using the hashtag
#CokePayItForward.

Coca-Cola Pay It Forward - Why Mentoring, with Steve Harvey

http://youtu.be/X38Oi2qVPy4

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio features 16 billion-dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of more than 1.8 billion servings a
day. With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental footprint,
support active, healthy living, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities where
we operate. Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on
Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.

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Contact:

Coca-Cola Refreshments
Melina Baetti, 404-676-1533
mbaetti@coca-cola.com
or
PRecise Communications
Tracey Bowen, 404-983-3727
tracey@precisecomm.net