Wedding Paper Divas Reveals Exclusive Stationery Collection From Beloved Bridal Line, BHLDN

  Wedding Paper Divas Reveals Exclusive Stationery Collection From Beloved
  Bridal Line, BHLDN

    New collaboration brings BHLDN’s signature style to life with endless
                            customization options

Business Wire

SUNNYVALE, Calif. -- January 14, 2014

Wedding Paper Divas, the leading online destination for premium, stylish and
personalized wedding stationery, and BHLDN, Anthropologie’s wedding brand, are
unveiling a stunning line of wedding invitations, featuring an assortment of
timeless, yet modern designs that help engaged couples tell their unique love
story. The collaboration is exclusive to Wedding Paper Divas, with seven
suites available now at www.weddingpaperdivas.com/bhldn and three additional
foil-accented designs to follow in February 2014.

The new collection offers a series of distinct designs, featuring striking
pops of color, vivid floral imagery, romantic script and other elegant details
inspired by BHLDN’s favorite wedding trends and design elements from its
current collection. Couples can choose from a variety of premium paper
options, including a luminescent Pearl White Shimmer Paper, Premium
DoubleThick™ Matte Paper and various trim options.

“BHLDN’s diverse collection appeals to a new audience by offering a fresh
approach to traditional wedding stationery,” said Maria Reiling, general
manager of Wedding Paper Divas. “In marrying stunning design with distinct
character, BHLDN has created an assortment of invitation designs perfectly
suited to couples looking to share their personalities and sense of style.”

Together, BHLDN and Wedding Paper Divas anticipate the couples’ needs from
“yes” through “I do,” and provide stylish solutions at every turn.Wedding
Paper Divas satisfies all stationery and paper good needs, while BHLDN outfits
her in heirloom-quality wedding gowns, artisanal hair adornments, jewelry,
footwear and more. BHLDN also offers attire for the bridal party, including
bridesmaids, mothers and flower girls, and charming, vintage-inspired décor.

“BHLDN is driven by a desire to help couples illustrate their one-of-a-kind
love for one another, and celebrate their personal style,” said Nicole Sewall,
managing director from BHLDN. “Our goal was to maintain a balance of
traditional elements and unexpected touches – the same philosophy we use when
curating BHLDN’s collection. It’s the fine details that make the wedding gown
special and the same goes for wedding stationary.”

As with all Wedding Paper Divas paper products, BHLDN’s wedding stationery
collection is completely customizable. Wedding Paper Divas and BHLDN offer
unbeatable customer service and a guiding voice throughout the entire process.
Wedding Paper Divas offers live chat and phone consultations with designers
and stationery specialists to ensure each individual order receives personal
attention to every detail, including wording, layout and etiquette questions,
while BHLDN has stylists on standby to offer style advice, reassurance and
second opinions on wedding attire, accessories and decor.

The BHLDN Wedding Paper Divas collection is available now at
www.weddingpaperdivas.com/bhldn. To learn more about Wedding Paper Divas and
the 2014 wedding stationery collection please visit the website, or follow us
on facebook.com/weddingpaperdivas, twitter.com/WeddingPaprDiva,
instagram.com/weddingpaperdivas and pinterest.com/weddingpaper/.

About Wedding Paper Divas

Wedding Paper Divas offers stylish and personalized save the dates, wedding
invitations, thank you cards, bridal shower invitations, and more, all
designed by the leading artists in the industry. Regardless of style or
budget, every order will receive better-than-boutique service with one-on-one
design and etiquette expertise from wedding stationery specialists. Wedding
Paper Divas uses the highest quality paper and offers a promise of complete
satisfaction. For more information about Wedding Paper Divas visit
www.weddingpaperdivas.com.

Wedding Paper Divas is part of the Shutterfly, Inc. family of premium
lifestyle brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas,
Treat, MyPublisher, ThisLife and BorrowLenses. For more information on
Shutterfly, Inc. visit www.shutterflyinc.com.

About BHLDN

BHLDN was founded in 2011 with the mission of providing each bride with the
edit she’s been searching for—heirloom-quality wedding gowns, artisanal hair
adornments, jewelry, footwear, and decor. Since launch, the company has become
one of the premier brands in the rapidly growing wedding apparel market.
Created as a sister brand to Anthropologie, a passion for experience and
creating one-of-a-kind moments runs deep. But BHLDN’s offering speaks more to
the not-so-everyday occasions, with a voice that celebrates a woman’s most
anticipated milestones. BHLDN has worked to create exclusive styles with top
designers such as Anna Sui, Badgley Mischka, Catherine Deane, Jenny Yoo,
Tadashi Shoji and more. The full assortment is sold through its website,
www.bhldn.com, in its two boutiques in Chicago and Houston and permanent
shop-in-shop on the mezzanine level of Anthropologie’s Beverly Hills store.

Connect with BHLDN:                    
Facebook: BHLDN       Instagram: @bhldn   Pinterest: BHLDN Weddings
Twitter: @BHLDN       Vimeo: bhldn1       YouTube: BHLDN

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Contact:

Wedding Paper Divas
Ashley Fuoss, 408-752-8333
afuoss@shutterfly.com
or
Sunshine Sachs for Wedding Paper Divas
Crystal Wang, 212-691-2800
wang@sunshinesachs.com
or
BHLDN
Ashley Fossile, 215-454-3985
afossile@bhldn.com