Automotive Industry Celebrates Polk Automotive Loyalty Winners

  Automotive Industry Celebrates Polk Automotive Loyalty Winners

33 Award Winners Recognized for Customer Loyalty, Conquest Efforts

North American International Auto Show 2014

Business Wire

DETROIT -- January 14, 2014

Thirty-three winners were recognized for automotive loyalty and conquest
during the Polk Automotive Loyalty Awards presented by IHS Automotive. The
winners were honored during the Automotive News World Congress in Detroit this
evening in conjunction with the North American International Auto Show

Winners were named in eight featured categories during the event. Included
were recognition for ethnic loyalty to make among various audiences; overall
manufacturer and make; most improved; and two awards recognizing conquest in
the auto industry, including highest percentage of conquest registrations and
most improved conquest percentage of registrations. In addition, 25
segment-level loyalty winners were announced, many of which are repeat winners
from previous years.

“Conquesting is being closely followed by OEMs and dealers alike as they seek
to improve market share and win customers from competing brands,” said Jeffrey
Anderson, director of loyalty and source of sales solutions at Southfield,
Mich.-based IHS Automotive, a division of research and analytics firm IHS. “In
addition, the auto industry is focusing marketing efforts on improving
consumer loyalty at the dealer and OEM level as the rebound from the recent
industry recession continues.”

Loyalty is determined when a household that owns a new vehicle returns to
market and purchases or leases another new vehicle of the same model or make.
The Polk Automotive Loyalty Awards are presented annually to OEMs and brands
that demonstrate a manufacturer’s ability to retain owners over repeat buying

IHS Automotive tracks owner loyalty throughout the year and regularly works
with its customers to effectively manage owner loyalty and conquest efforts
through in-depth analysis of automotive shopping behaviors, related market
influencers and development of retention and conquest strategies. This year’s
awards are based on an analysis of more than 7.4 million new vehicle
registrations during the 2013 model year, which ran from Oct. 1, 2012 through
Sept. 30, 2013.

“It is truly exciting to see OEMs leveraging performance analytics not only
for automotive Loyalty, but for all sources of sales at both the market and
dealer levels,” said Edouard Tavernier, senior vice president at IHS
Automotive. “OEM marketing teams are increasingly focused on discrete audience
targeting directed towards loyalists vs. conquests for each vehicle line, and
our loyalty awards program provides fact-based recognition for these efforts.”

A complete list of 2013 Model Year Loyalty Awards by category is as follows:

Manufacturer and Make Loyalty Awards:
Overall Loyalty to Manufacturer                   Ford Motor Company
Overall Loyalty to Make                           Ford
Most Improved Loyalty to Make                     Cadillac
African American Market Loyalty to Make           Ford
Asian Market Loyalty to Make                      Toyota
Hispanic Market Loyalty to Make                   Toyota
Conquest Awards:
Highest Conquest Percent of Registrations         Audi
Most Improved Conquest Percent of Registrations   Subaru
Segment Model Loyalty Awards*:
Non-Luxury Traditional Compact Car                Toyota Prius
Non-Luxury Traditional Mid-Size Car               Honda Accord
Non-Luxury Compact CUV                            Honda CR-V
Non-Luxury Full-Size Half-Ton Pickup              Ford F-150
Non-Luxury Mid-Size CUV                           Kia Sorento
Non-Luxury Mid-Size SUV                           Jeep Grand Cherokee
Non-Luxury Traditional Sub-Compact Car            Fiat 500
Non-Luxury Mid-Size Van                           Chrysler Town & Country
Non-Luxury Traditional Full-Size Car              Toyota Avalon
Luxury Mid-Size CUV                               Lexus RX
Non-Luxury Mid-Size Pickup                        Toyota Tacoma
Non-Luxury Sport Mid-Size Car                     Dodge Challenger
Luxury Traditional Compact Car                    Mercedes-Benz C-Class
Luxury Traditional Mid-Size Car                   Mercedes-Benz E-Class
Non-Luxury Full-Size SUV                          Toyota Land Cruiser
Luxury Compact CUV                                Acura RDX
Non-Luxury Sport Car                              Hyundai Veloster
Non-Luxury Compact SUV                            Jeep Wrangler
Luxury Sport Car                                  Mercedes-Benz SL-Class
Luxury Full-Size SUV                              Land Rover Range Rover
Luxury Traditional Full-Size Car                  Lexus LS
Luxury Traditional Sub-Compact Car                Lexus CT200H
Luxury Mid-Size SUV                               Mercedes-Benz G-Class
Luxury Exotic Car                                 McLaren MP4
Luxury Prestige Full-Size Car                     Rolls-Royce Phantom

* Vehicle Segment winners are listed based on segment share of the market from
highest to lowest.

About IHS (

IHS (NYSE: IHS) is the leading source of information, insight and analytics in
critical areas that shape today’s business landscape. Businesses and
governments in more than 165 countries around the globe rely on the
comprehensive content, expert independent analysis and flexible delivery
methods of IHS to make high-impact decisions and develop strategies with speed
and confidence. IHS has been in business since 1959 and became a publicly
traded company on the New York Stock Exchange in 2005. Headquartered in
Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth
and employs more than 8,000 people in 31 countries around the world.

IHS is a registered trademark of IHS Inc. All other company and product names
may be trademarks of their respective owners. © 2014 IHS Inc. All rights


For IHS Automotive
News Media Contact:
Michelle Culver, +1 313-309-9505
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