Charmin Unveils Pillow Technology with Newly Designed Ultra Soft

  Charmin Unveils Pillow Technology with Newly Designed Ultra Soft

            Kenny G Teams Up with Charmin to Show that Soft Rocks!

Business Wire

CINCINNATI -- January 14, 2014

Softness especially from toilet paper, should never be compromised. To
highlight and celebrate America’s softest toilet paper, Charmin will transform
the Hard Rock Cafe in Times Square, New York into the “Soft Rocks! Cafe.” The
event showcases Charmin Ultra Soft, including the inspiration, creation, and
technology behind Charmin’s most comforting design with new comfort cushions.

“At Charmin we regularly speak with consumers to get their perspective on our
products. When we asked them about softness, they talked about their beds –
the down comforters, fluffy pillows and Egyptian cotton sheets,” said Gregg
Weaver, Senior Scientist in Family Care Research & Development at P&G. “We
used that insight to develop our comfort cushions, which look and feel soft
like pillows.”

Charmin is partnering with musician Kenny G who is known for his soothing,
soft sounds. To kick-off the celebration of softness, Kenny G will treat
crowds in Times Square with an impromptu concert outside the “Soft Rocks!

“I have built my career around bringing my fans softness through music,” said
Kenny G. “I am excited to partner with Charmin to help people add more
softness into every aspect of their daily lives.”

“Consumers have told us that softness is one of three top qualities they seek
in a toilet paper,” said Weaver. “Strength and absorbency are the other two.
At Charmin, we make sure to deliver a well-balanced product that meets all of
our customer’s needs.”

Used by more residential plumbers than any other brand, Charmin offers a clog
free or the purchase is free guarantee. Consumers can also use up to four
times less toilet paper with Charmin versus the leading bargain brand.

To learn more, visit, or @Charmin.

About Charmin
Charmin has been America's most popular toilet paper for more than 25 years.
In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium
two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin
Sensitive - with gentle and soothing lotion with a touch of aloe & E; and
Charmin Freshmates - flushable moist wipes. For more information on Charmin,

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide. Please
visit for the latest news and in-depth information about P&G
and its brands.

About Hard Rock International
With a total of 180 venues in 56 countries, including 140 cafes, 19 hotels and
8 casinos, Hard Rock International (HRI) is one of the most globally
recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns
the world's greatest collection of music memorabilia, which is displayed at
its locations around the globe. Hard Rock is also known for its collectible
fashion and music-related merchandise, Hard Rock Live performance venues and
an award-winning website. HRI owns the global trademark for all Hard Rock
brands. The company owns, operates and franchises Cafes in iconic cities
including London, New York, San Francisco, Sydney and Dubai. HRI also owns,
licenses and/or manages hotel/casino properties worldwide. Destinations
include the company’s two most successful Hotel and Casino properties in Tampa
and Hollywood, Fl., both owned and operated by HRI parent company The Seminole
Tribe of Florida, as well as other exciting locations including Bali, Biloxi,
Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming
new Hard Rock Cafe locations include Seoul, Anchorage and Siem Reap. New Hard
Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and
Shenzhen and Haikou in China. And a new Hard Rock Casino project is in
development in Hungary. For more information on Hard Rock International, visit


For Procter & Gamble
Laura Dressman, +1-513-634-7363
Barrie Rosen, +1-646-500-7795
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