Nike is the most innovative company according to a new global study of 5,000 companies by Bluefin Solutions

  Nike is the most innovative company according to a new global study of 5,000
  companies by Bluefin Solutions

 Written by Haydn Shaughnessy, the Bluefin Solutions Elastic Innovation Index
 helps business leaders assess and benchmark their organization’s ability to

Business Wire

LONDON -- January 14, 2014

Bluefin Solutions, a global independent consultancy, today released its
inaugural “Bluefin Solutions Elastic Innovation Index, 2014,”
the world's most comprehensive study into what makes a company innovative.

Following an analysis of 5,000 publicly traded companies using big data
analytics, the results (  reveal that, Google, Live Nation, Nike and Rolls Royce are five of the most
innovative companies.

Written by Haydn Shaughnessy, Research Fellow Center for Digital
Transformation, the University of California, Irvine, the Bluefin Solutions
Elastic Innovation Index is a new measure of digital transformation designed
to help business leaders assess and benchmark their organization’s ability to
innovate and transform. The Index provides executives with detailed knowledge
of how to improve their companies' ability to innovate by tracking 35 new key
performance indicators including the use of crowd sourcing, cloud computing
and ideation platforms to judge corporate adaptability to change.

"Innovation has been radically redefined. It’s no longer about the next big
product or this year’s earnings,” said Haydn Shaughnessy. “Our research
reveals that ‘elasticity’ is a common trait among truly innovative companies.
They have developed the capability to be truly adaptive and can intelligently
respond to new market opportunities at short notice.”

The Bluefin Solutions Elastic Innovation Index is unlike traditional cursory
research that has focused on end-user surveys or only a few contributing
factors of innovation such as patents, research and development (R&D) spend
and stock performance.

"The Bluefin Elastic Innovation Index is a comprehensive, evidenced-based
guide that can be used by executives to help determine where to invest in
people, technology and data in order to enhance their capabilities to innovate
that, ultimately, delivers bigger and faster business returns," said Michael
Eldridge, Managing Director, Bluefin Solutions. “Our findings reveal that
companies that have developed strong capabilities in social, platform and
data, leadership, strategy and business processes outperform industry peers.”

Findings from the report include:

  *Of the top 10 innovative companies, six are American, two are Japanese and
    one each from Germany and South Korea
  *The top three most innovative industries are: 1) technology; 2) media and
    telecommunications; 3) manufacturing. The least innovative industry is
  *Of the top 50 innovative companies, only 12% are truly Elastic (90-100
    index score), while 22% (80-89) and 16% (50-79-50) are using traditional
    innovation models defined as Service and Industrial, respectively.

Elastic innovation toolkit

Bluefin also released today a self-service toolkit to help employees assess
and benchmark their company’s ability to innovate. The toolkit features a five
minute self-service online test that provides users with recommendations on
where to improve decision-making capabilities based on a total index score of
between zero and 100.

The results place a company on a maturity curve that includes three levels
starting with Industrial followed by Service and, finally, Elastic (index
score of 90+). These levels reflect the ability to adopt and cope with
business change. To access the online toolkit, visit

About Bluefin Solutions

Bluefin Solutions is a global independent consultancy and SAP partner. We work
with you to challenge traditional thinking and bring new ideas to life. Every
day, a Bluefin team of industry consultants is listening, advising and helping
to create value for large organizations across the world. Headquartered in the
United Kingdom, we have offices in Malaysia, Singapore and the United States.
To read the latest the industry insights, ideas and innovations, visit

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Media Contacts
Lance Mercereau
Bluefin Solutions
M: +44(0)7788 183273
Twitter: @lmercereau
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