"Fabulous" Forum Announces Musically Inspired Art Program
INNOVATIVE WORKS CELEBRATING THE FORUM'S MUSIC HISTORY WILL BE DISPLAYED IN
THE INTERIOR & EXTERIOR OF THE REINVENTED VENUE
Program includes historic photos, locally designed sculptured benches, rock
'n' roll mile markers and more
LOS ANGELES, Jan. 14, 2014
LOS ANGELES, Jan. 14, 2014 /PRNewswire/ --Plans for a musically inspired art
program for the reinvented Forum, presented by Chase, were announced today,
showcasing distinctive interior and exterior works that celebrate the history
and spirit of the Forum for patrons and community-members alike.
When the legendary venue reopens on January 15, its interior will feature a
photo exhibition, entitled "The Fabulous Forum," which includes more than 200
historic images of artists and Southern California institutions. Meanwhile,
two local Inglewood residents have designed the landscape and art for the
Forum's exterior that will create a usable recreation space for music fans and
for Inglewood residents upon its completion in February.
"We are bringing an interior and exterior art program to the Forum that is as
remarkable and memorable as the venue itself," said Sid Greenfeig, senior vice
president, west coast business operations, the Forum. "'The Fabulous Forum'
photo exhibition celebrates the many defining moments in the Forum's history,
paying homage to what has made this arena truly fabulous. At the same time,
the functional artwork created by local artists outside the building will add
new life to the exterior of the Forum, which has long served as a gathering
place for the Inglewood community."
In 1967, the Forum was constructed by Jack Kent Cooke as a home for the NBA's
Los Angeles Lakers and the NHL's Los Angeles Kings. But the Forum was a mecca
for music as well, welcoming the world's greatest musicians to its stage,
beginning with Aretha Franklin in January 1968. "The Fabulous Forum"
exhibition will pay tribute to its history with photographs from defining
music and entertainment moments, located in both public and backstage areas.
Featured collections will include: photographs of the female stars who have
performed at the venue, located in the Level One corridor; a "Forum Legends"
display celebrating the 14 artists who have played the venue 12 or more times,
located outside the Forum Club; and floor-to-ceiling images featuring artists
who played at the Forum during its first two decades, located in the corridor
adjacent to the floor seats.
In addition to the museum-quality photographs, every artist that has played at
the Forum will be honored with a stencil of their name on the walls of the
Forum's truck tunnel in the order in which they played. As additional artists
play the venue, their names will be added to the walls.
Outside the venue, two local Inglewood-based artists will create distinctive
benches and a mural for a newly-landscaped area, in addition to unique, rock
'n' roll- medallions and mile markers for the perimeter of the building.
Michael Massenburg, a celebrated, Inglewood-based multi-media artist, is
creating a mural that depicts the rich history of the Forum using
unforgettable images, from the famed 1982 "Miracle on Manchester" hockey game
to Lakers championships to some of the most memorable moments in music
history. Abstract elements will be painted in sepia tones and will be
interwoven into a visual collage depicting momentous events from the Forum's
Massenburg also designed ten medallions that will be strategically placed
around the venue to welcome residents who walk the Forum site for exercise,
making their visit more visually appealing. The medallions will depict various
musical instruments, from drums to saxophones to guitars, and will be
complemented by five mile-markers in the shape of guitar necks and picks.
Gale McCall, another Inglewood-based artist who works with a variety of
materials, is also contributing to the Forum's fresh new exterior, creating
sculptural benches that will provide a welcome respite for the community.
Lights below the concrete benches will illuminate the surrounding areas for
The Forum underwent a reinvention that has created a thriving venue for both
artists and music fans. The Forum opens on January 15 as the largest indoor
performance venue in the country designed with a focus on music and
entertainment. Architecturally, the interior of the bowl has been completely
modernized and features flexible seating, ranging from 17,500 seats to 8,000
seats, enabling the venue to attract a wide variety of events. In addition to
completely refurbished concourses, fans will enjoy approximately 8,000 square
feet of new event level hospitality offerings, including food and beverage,
merchandise and bathrooms. A tinted glass wall separates this concession area
from the arena; ensuring fans do not miss a moment of the performance.
Additionally, the Forum will deliver a one-of-a-kind experience for artists
thanks to its superior acoustics, intimate ambiance and state-of-the-art
facilities. The new Forum was designed with artists in mind and includes
seven, star-caliber dressing rooms that feature upgraded amenities, providing
an unparalleled experience for all entertainers and performers.
The "Fabulous" Forum reopens on January 15 with the first of six historic
performances by the legendary Eagles. Additional dates include: January 17,
18, 22, 24 and 25. On January 20, Justin Timberlake's highly anticipated
"20/20 Experience World Tour" will come to the venue followed by Alejandra
Guzman on February 1, who will be the first Latin artist to perform at the
newly reinvented venue. Imagine Dragons' "Into the Night Tour" will come to
the Forum on February 14, followed by "Paul Simon & Sting: On Stage Together"
on February 15. TobyMac will bring his "Hits Deep Tour" to the venue on March
1 along with some of the biggest names in Christian music and Kings Of Leon
will be performing at the Forum on March 21 in support on their 2014
Mechanical Bull Tour. Chelsea Handler will bring her "Uganda Be Kidding Me
Live" tour to the venue on April 26 and Armin van Buuren's "Armin Only:
Intense" is scheduled for May 9.
About The Madison Square Garden Company:
The Madison Square Garden Company is a fully-integrated sports, media and
entertainment business. The Company is comprised of three business segments:
MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned
to work together to drive the Company's overall business, which is built on a
foundation of iconic venues and compelling content that the company creates,
produces, presents and/or distributes through its programming networks and
other media assets. MSG Sports owns and operates the following sports
franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New
York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also
features the presentation of a wide variety of live sporting events including
professional boxing, college basketball, bull riding and tennis. MSG Media is
a leader in production and content development for multiple distribution
platforms, including content originating from the Company's venues. MSG
Media's television networks consist of regional sports networks, MSG Network
and MSG+, collectively referred to as MSG Networks; and Fuse, a national
television network dedicated to music. MSG Networks also include
high-definition channels, MSG HD and MSG+ HD, and Fuse includes its
high-definition channel, Fuse HD. MSG Entertainment is one of the country's
leaders in live entertainment. MSG Entertainment creates, produces and/or
presents a variety of live productions, including the Radio City Christmas
Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts
other live entertainment events such as concerts, family shows and special
events in the Company's diverse collection of venues. These venues consist of
Madison Square Garden, The Theater at Madison Square Garden, Radio City Music
Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and
the Wang Theatre in Boston, MA. More information is available at
SOURCE The Madison Square Garden Company
Contact: Local Media, Steve Sugerman, +1-310-974-6680, Steve@sugermangroup.com
or Randy James, +1-310-974-6680, Randy@sugermangroup.com, or Entertainment
Media, Larry Solters, +1-818-761-6100, email@example.com or Erik Stein,
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