The Weather Channel to Promote Preparedness Efforts by the White House, FEMA and Department of Energy to Raise Severe Weather

  The Weather Channel to Promote Preparedness Efforts by the White House, FEMA
  and Department of Energy to Raise Severe Weather Awareness

  Weather Leader Continues Efforts to Make United States a More WeatherReady
                                    Nation

Business Wire

ATLANTA -- January 14, 2014

The Weather Channel© will continue its efforts to keep the public safe during
severe weather by promoting new standardized hashtags developed by the White
House, the Federal Emergency Management Agency (FEMA), and the Department of
Energy (DOE). These hashtags – #GotFuel #NoFuel and #PowerLineDown – will
enable local citizens to report important emergency information, such as
downed power lines or whether a gas station is open or not, across social
media platforms during severe weather events. This information will be used by
survivors, first responders, FEMA, DOE and utility companies to improve
disaster response and recovery efforts. The hashtags will be featured across
The Weather Channel properties on TV, online, on mobile and on social to focus
the conversation and inform fans before, during and after a weather emergency.

“Keeping the public safe and informed in times of weather emergencies has
always been an important mission at The Weather Channel,” said Bryson Koehler,
executive vice president and chief information officer at The Weather Company.
“The Weather Channel brand offers great scale to help disseminate this
important information, reaching 100 million U.S. television households, 100
million monthly unique visitors on Web and more than 110 million app downloads
on smartphones and tablets.”

The Weather Company, parent to The Weather Channel brand, will offer ongoing
support of this campaign in the future as well. An upcoming new app focused on
hyperlocal weather content will use both open and proprietary data to provide
severe weather alerts and forecasts for a user-defined location radius, and it
will also incorporate preparedness information relevant to that radius. The
app will integrate real-time severe weather data such as NWS alerts,
precipitation proximity alerts and lightning data.

The app will include additional preparedness information and tips from the
brand’s “Connect with Weather” effort, a co-branded campaign that educates
families and communities about the importance of weather preparedness.
“Connect with Weather” combines best-in-class weather and science information
from The Weather Channel with safety and preparedness tips from some of the
nation’s most trusted non-profit and governmental organizations including the
American Red Cross, Save the Children, the American Humane Association and
NOAA.

The Weather Channel will continue to enhance and refine its resources so that
fans remain prepared before, during and after severe weather events. To learn
more about weather safety preparedness and creating a plan, visit
weather.com/ready.

The Weather Company: Where the World Gets its Weather

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com
and third-party publishing partners, the company provides millions of people
every day with the world's best weather forecasts, content and data,
connecting with them through television, online, mobile and tablet screens.
Through WSI and Weather Central, the company delivers superior professional
weather services for the media, aviation, marine and energy sectors. The
Weather Company is owned by a consortium made up of NBC Universal and the
private equity firms The Blackstone Group and Bain Capital. For more
information, visit www.weather.com/press.

Contact:

The Weather Company
Melissa Medori, 770-226-2000
melissa.medori@weather.com
 
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