Caesars Entertainment Named An Official Partner Of The "Fabulous" Forum

   Caesars Entertainment Named An Official Partner Of The "Fabulous" Forum


PR Newswire

LOS ANGELES, Jan. 14, 2014

LOS ANGELES, Jan. 14, 2014 /PRNewswire/ --It was announced today that Caesars
Entertainment Corporation has  signed on as an official partner of the Forum
in Inglewood, Calif., which reopens on January 15, 2014, following an
extensive reinvention of the venue. As part of this partnership, Caesars
Entertainment will have a prominent marketing and brand presence in and around
the re-imagined Forum and will work to create unparalleled experiences for
Forum customers.

"This partnership brings one of the world's most iconic venues together with
the world's largest gaming entertainment company. We are delighted to welcome
Caesars as an official partner of the Forum," said Sid Greenfeig, senior vice
president, west coast business operations, the Forum. "We recently completed a
reinvention of the Forum that has created the largest indoor performance venue
in the country with a focus on music and entertainment and are proud that the
highly regarded brand name, Caesars, can be a part of that. Through this
partnership, Caesars will have a powerful platform, as well as a dedicated
partner to help them reach new customers and continue as a world-renowned
gaming, entertainment and hospitality company."

As an official partner of the Forum, Caesars Entertainment will have a
dedicated 4,000-square-foot hospitality space located on the event level.
Named after the entertainment company's flagship resort in Las Vegas, the
"Caesars Palace Club" will create unique interactive experiences for fans at
the Forum. Additionally, members of Caesars Entertainment's loyalty program,
Total Rewards, will have the opportunity to receive tickets to select Forum
events. Elite Total Rewards members may also have the opportunity to receive
behind-the-scenes experiences at select Forum shows. Additionally, Caesars
Entertainment will occupy a space on the Forum's terrace for pre-show
activation initiatives where attendees can win prizes to be redeemed at
Caesars Palace and other Caesars Entertainment resort experiences in Las
Vegas. Caesars Entertainment will join the Forum's presenting partner, Chase,
in providing all fans of the Forum with unforgettable experiences.

"Caesars Entertainment has always led the way within our industry in
presenting high-profile entertainment so we are thrilled to partner with the
Forum to deliver additional extraordinary live entertainment experiences to
our customers living on the west coast," said Jason Gastwirth, Caesars
Entertainment senior vice president of marketing and entertainment. "We are
confident that the Forum will once again be the premier music and
entertainment destination in Southern California and we look forward to being
a part of the venue's most memorable moments."

Partnership with the Forum is an ideal match for Caesars Entertainment as it
will allow the Las Vegas-based company to engage with a wide-array of Southern
California-based entertainment seekers. Long considered a leader in live
entertainment within the gaming hospitality industry, Caesars Entertainment
boasts more than 40 entertainment venues nationwide including a significant
footprint in Las Vegas with multiple stages and showrooms spread across the
company's nine Las Vegas resorts. An innovator in the industry, the company
originated the concept of the modern Las Vegas headlining residency. Celine
Dion helped to usher in this new era of entertainment with her debut at The
Colosseum at Caesars Palace in 2003. Since that time, The Colosseum has become
home to some of the world's most iconic entertainers and won multiple awards,
including being named "Venue of the Decade: 2000-2009" by Billboard Magazine.
In late 2013, the company once again ushered in a new era of entertainment in
the famed resort city with the launch of Britney Spears' "Britney: Piece of
Me" at the newly renovated The AXIS theater at Planet Hollywood Resort &

The Forum underwent a reinvention that has created a thriving venue for both
artists and music fans. New amenities include: a completely modernized Arena
bowl with superior acoustics; approximately 8,000 square feet of new event
level hospitality offerings; lavish new VIP clubs; a 40,000 square foot
outdoor terrace; and seven star-caliber dressing rooms as well as a return to
the venue's original exterior color – now officially known as "Forum red."

The "Fabulous" Forum reopens on January 15 with the first of six historic
performances by the legendary Eagles. Additional dates include: January 17,
18, 22, 24 and 25. On January 20, Justin Timberlake's highly anticipated
"20/20 Experience World Tour" will come to the venue followed by Alejandra
Guzman on February 1, who will be the first Latin artist to perform at the
newly reinvented venue. Imagine Dragons' "Into the Night Tour" will come to
the Forum on February 14, followed by "Paul Simon & Sting: On Stage Together"
on February 15. TobyMac will bring his "Hits Deep Tour" to the venue on March
1 along with some of the biggest names in Christian music and Kings Of Leon
will be performing at the Forum on March 21 in support on their 2014
Mechanical Bull Tour. Chelsea Handler will bring her "Uganda Be Kidding Me
Live" tour to the venue on April 26 and Armin van Buuren's "Armin Only:
Intense" is scheduled for May 9.

About The Madison Square Garden Company:
The Madison Square Garden Company is a fully-integrated sports, media and
entertainment business. The Company is comprised of three business segments:
MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned
to work together to drive the Company's overall business, which is built on a
foundation of iconic venues and compelling content that the company creates,
produces, presents and/or distributes through its programming networks and
other media assets. MSG Sports owns and operates the following sports
franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New
York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also
features the presentation of a wide variety of live sporting events including
professional boxing, college basketball, bull riding and tennis. MSG Media is
a leader in production and content development for multiple distribution
platforms, including content originating from the Company's venues. MSG
Media's television networks consist of regional sports networks, MSG Network
and MSG+, collectively referred to as MSG Networks; and Fuse, a national
television network dedicated to music. MSG Networks also include
high-definition channels, MSG HD and MSG+ HD, and Fuse includes its
high-definition channel, Fuse HD. MSG Entertainment is one of the country's
leaders in live entertainment. MSG Entertainment creates, produces and/or
presents a variety of live productions, including the Radio City Christmas
Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts
other live entertainment events such as concerts, family shows and special
events in the Company's diverse collection of venues. These venues consist of
Madison Square Garden, The Theater at Madison Square Garden, Radio City Music
Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and
the Wang Theatre in Boston, MA. More information is available at

About Caesars Entertainment Corporation:
Caesars Entertainment Corporation is the world's most diversified
casino-entertainment company. Since its beginning in Reno, Nevada, more than
75 years ago, Caesars has grown through development of new resorts, expansions
and acquisitions and now operates casinos on four continents. The company's
resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand
names. Caesars also owns the London Clubs International family of casinos.
Caesars is focused on building loyalty and value with its guests through a
unique combination of great service, excellent products, unsurpassed
distribution, operational excellence and technology leadership. We are
committed to environmental sustainability and energy conservation and
recognize the importance of being a responsible steward of the environment.
For more information, please visit

SOURCE The Madison Square Garden Company

Contact: Celena Haas-Stacey, Vice President of Public Relations, Caesars
Entertainment Corporation, +1-702-866-1076, or Local Media,
Steve Sugerman, +1-310-974-6680, or Randy James,
+1-310-974-6680,, or Entertainment Media, Larry
Solters, +1-818-761-6100, or Erik Stein, +1-818-761-4645,
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