PDI, Inc. Reinvents Sales Rep And Physician Interaction With New Digital
PD One™ Platform Modernizes Sales Model through Integration of Information
Delivery, Content Marketing and Personal Detailing; Two Deals Signed
PARSIPPANY, N.J., Jan. 14, 2014
PARSIPPANY, N.J., Jan. 14, 2014 /PRNewswire/ --PDI, Inc. (Nasdaq: PDII),
today announced the launch of PD One™, a proprietary technology platform aimed
at expanding relationships between pharmaceutical and life science
manufacturers and health care providers. The subscription-based platform
enables clients to extend personal and brand interactions with physicians
through a secure, professional networking platform that features direct
messaging and dynamic content. PDI also announced that it has contracted with
a leading pharmaceutical company to provide PD One to select sales
representatives across the U.S., while its own Interpace Diagnostics
subsidiary will also launch the platform with its sales force.
(Logo: http://photos.prnewswire.com/prnh/20140114/NY45872LOGO )
"With PD One, pharmaceutical marketers have a new tool that bridges the gap
between the direct sales model and digital marketing, creating an entirely new
communication channel to more effectively engage with health care
practitioners," said Nancy Lurker. "PD One provides pharmaceutical
manufacturers with a communications platform that allows their sales force to
offer unique, value-added services to better reach and engage physicians
PD One provides authorized sales representatives the ability to share
compliant, secure content and to interact directly with health care providers.
Through the PD One platform, pharmaceutical and life science companies can
deliver content, send and receive emails, conduct e-detailing, create and
manage content on customized microsites, and respond to information and sample
requests through a single interface.
The new platform complements PDI's award-winning companion site, Medical Bag,
a content-rich, multi-functional digital environment that receives more than
50,000 visits by medical professionals each month. With more than 400,000
verified physicians in its database, Medical Bag offers continuing medical
education (CME) from myCME.com and drug information from MPR. Both myCME and
MPR are properties of partner, Haymarket Media, Inc. Medical Bag also includes
RSS newsfeeds from leading medical journals and sponsored banner
advertisements, along with unique content and specialty therapeutic area
"We developed PD One to transform how life science companies communicate with
clinicians," said Ron Scalici, Chief Innovation Officer, Group DCA. "By
leveraging the success of The Medical Bag, manufacturers can deliver targeted
information and intellectually stimulating content to clinicians – when they
want to receive it - within a highly networked, multifunctional digital
"PD One unites PDI's strengths across the commercialization, sales and digital
marketing spectrum," said Frank Saia, General Manager, Group DCA. "With
physicians increasingly turning to technology for information, PD One
leverages the shift to mobile solutions to further empower both clinicians and
PDI is a leading health care commercialization company providing superior
insight-driven, integrated multi-channel message delivery to established and
emerging health care companies. The company is dedicated to enhancing
engagement with health care practitioners and optimizing commercial
investments for its clients by providing strategic flexibility, full product
commercialization services, innovative multi-channel promotional solutions,
and sales and marketing expertise.
PDI subsidiary Group DCA, a multichannel, interactive agency that combines the
creativity and innovation of an interactive agency with brand-building
strategy and skilled account management.
For more information about PDI, please visit http://www.pdi-inc.com. For more
information on PD One, please visit www.pdone.com.
SOURCE PDI, Inc.
Contact: Media: Caren Begun, Green Room Communications, (856) 424-2023,
Caren@greenroompr.com; or Investors: Asher S. Dewhurst, Westwicke Partners,
LLC, (443) 213-0503, Asher.Dewhurst@westwicke.com
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