$9.95 trades for all investors: RBC Direct Investing removes yet another barrier for investors

$9.95 trades for all investors: RBC Direct Investing removes yet another 
barrier for investors 
$6.95 per trade continues for active traders 
TORONTO, Jan. 14, 2014 /CNW/ - Starting today, all investors will pay a flat 
commission of only $9.95 per equity trade through RBC Direct Investing online 
and mobile channels. This low commission applies regardless of the size of 
investors' trading accounts or how often they trade. Until now, investors had 
to meet a minimum account balance or trading threshold to benefit from lower 
"We are focused on removing barriers for those with fewer assets to invest who 
have found it challenging to obtain lower trade commissions and on helping 
clients keep their costs down," explained Rosalyn Kent, president and CEO of 
RBC Direct Investing. "We recognize that many Canadians who are interested in 
managing their own investments have smaller balances." 
For clients who are active traders - those making 150 trades or more per 
quarter - RBC Direct Investing continues to offer an even lower $6.95 flat fee 
commission. In an industry study conducted by Ipsos Reid in 2013, trade 
commission pricing was one of the key factors identified by potential 
investors when choosing an online brokerage. Another key factor was the 
assistance provided in helping investors learn more about investing. 
"Self-directed investors can sometimes be intimidated by the amount of 
information available and feel isolated when making investment decisions on 
their own," noted Kent. "This is where our online Community can help. Within 
Community, members can connect with like-minded investors to exchange ideas, 
obtain opinions about their investments from other members and learn from each 
other in a secure online environment." 
Community was launched in 2013 as a secure online meeting space for RBC Direct 
Investing clients to discuss all aspects of self-directed investing. Members 
participate through anonymous user names. This anonymity enables Community 
members to compare their holdings to those with similar goals, time horizons 
and appetite for risk and to ask questions of "investors like me." 
Community and the new $9.95 flat commission are just two of RBC Direct 
Investing's recent industry-leading initiatives. In the fall of 2013, the 
brokerage announced that the initial minimum investment purchase amount for 
Series D mutual funds was being significantly lowered and that three more 
mutual fund companies would be launching Series D versions of their own funds. 
More information about these and other initiatives is available at 
About RBC Direct Investing
One of Canada's leading online brokerages, RBC Direct Investing is a wholly 
owned subsidiary of Royal Bank of Canada. RBC Direct Investing provides 
innovative tools and resources for investors who prefer to manage all or a 
portion of their investment portfolio. Clients have online access to their 
investments 24/7 and can choose from a broad range of investment products, 
including stocks, bonds, exchange-traded funds, GICs, and thousands of mutual 
funds. Online innovations such as Practice Accounts and the new RBC Direct 
Investing Community - together with comprehensive learning resources - help 
give all online investors the confidence they need to manage their own 
investments. RBC Direct Investing offers access to Series D mutual funds, a 
series created and priced for self-directed investors, providing them with 
lower pricing for conducting their own research and making their own 
investment decisions. For new as well as seasoned investors who wish to speak 
to someone directly, RBC Direct Investing has an award-winning team of 
investment services representatives available to respond to clients' account 
and trading inquiries. RBC Direct Investing is a Member of the Canadian 
Investor Protection Fund. For more information, please visit 

Kathy Bevan, RBC Communications, 416 974-8820,kathy.bevan@rbc.com 
To view this news release in HTML formatting, please use the following URL: 
CO: RBC Direct Investing
ST: Ontario
-0- Jan/14/2014 11:00 GMT
Press spacebar to pause and continue. Press esc to stop.