Jiayuan.com Surpasses 100 Million Registered User Accounts

          Jiayuan.com Surpasses 100 Million Registered User Accounts

PR Newswire

BEIJING, Jan. 14, 2014

BEIJING, Jan. 14, 2014 /PRNewswire/ -- Jiayuan.com International Ltd.
("Jiayuan" or "the Company") (NASDAQ: DATE), operator of the largest online
dating platform in China, today announced that the number of registered user
accounts on Jiayuan.com reached the 100 million milestone at approximately
1:51pm, Beijing Time on Jan. 14, 2014.

Founded in 2003, Jiayuan has helped more than 12.3 million people find love in
the last ten years and has become synonymous with online dating in China.
According to the latest statistics from iResearch, Jiayuan.com accounted for
57% of user time spent on online dating websites in China, more than five
times that of the next closest competitor.

"We are very pleased to see ongoing user growth as we continue to optimize
user experience, enhance our proprietary search and matching technology, and
expand our brand portfolio," said Mr. Linguang Wu, CEO of Jiayuan. "Since our
IPO in May 2011, we've consistently attracted new users to Jiayuan's dating
platform, more than doubling the number of registered user accounts over the

Mr. Wu added, "Building on this momentum, we will introduce our personalized
matchmaking business to new markets, enhance our existing products and launch
new products to target different customer demographics. These initiatives will
enable us to expand our database of eligible singles, which is already the
largest in China, and help more people find love online."

Jiayuan.com hit the 90 million registered user accounts milestone on July 7,

About Jiayuan

Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest
online dating platform in China. Jiayuan is committed to providing a trusted,
effective, and user-focused online dating platform that addresses the dating
and marriage needs of China's rapidly growing urban singles population. As a
pioneer in China's online dating market, Jiayuan ranks first in terms of
number of unique visitors, average time spent per user and average page views
per user among all online dating websites in China in 2012, according to
iResearch. Jiayuan recorded an average of 5.4 million monthly active user
accounts in the third quarter of 2013. Every two of Jiayuan's American
Depositary Shares represent three ordinary shares.

For more information, please visit http://ir.jiayuan.com.

Forward-Looking Statements

This press release contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. Jiayuan may also make written or verbal forward-looking statements
in its periodic reports to the U.S. Securities and Exchange Commission, in its
annual report to shareholders, in press releases and other written materials
and in verbal statements made by its officers, directors or employees to third
parties. Statements that are not historical facts, including statements about
our beliefs and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of factors could
cause actual results to differ materially from those contained in any
forward-looking statement, including but not limited to the following: our
growth strategies; our future business development, including development of
new products and services; our ability to attract and retain users;
competition in the Chinese online dating markets; changes in our revenues and
certain cost or expense items as a percentage of our revenues; the outcome of
any litigation or arbitration; the expected growth of the number of Internet
and broadband users in China; Chinese governmental policies relating to the
Internet and online dating websites and general economic conditions in China
and elsewhere. Further information regarding these and other risks is included
in our documents filed with the U.S. Securities and Exchange Commission.
Jiayuan does not undertake any obligation to update any forward-looking
statement, except as required under applicable law. All information provided
in this press release is as of the date of the press release, and Jiayuan
undertakes no duty to update such information, except as required under
applicable law.

For investor and media inquiries, please contact:


Shirley Zhang
Jiayuan.com International Ltd.

Yue Yu
Brunswick Group LLP

New York

Cindy Zheng
Brunswick Group LLP

SOURCE Jiayuan.com International Ltd.

Website: http://ir.jiayuan.com
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