Jiayuan.com Surpasses 100 Million Registered User Accounts

          Jiayuan.com Surpasses 100 Million Registered User Accounts  PR Newswire  BEIJING, Jan. 14, 2014  BEIJING, Jan. 14, 2014 /PRNewswire/ -- Jiayuan.com International Ltd. ("Jiayuan" or "the Company") (NASDAQ: DATE), operator of the largest online dating platform in China, today announced that the number of registered user accounts on Jiayuan.com reached the 100 million milestone at approximately 1:51pm, Beijing Time on Jan. 14, 2014.  Founded in 2003, Jiayuan has helped more than 12.3 million people find love in the last ten years and has become synonymous with online dating in China. According to the latest statistics from iResearch, Jiayuan.com accounted for 57% of user time spent on online dating websites in China, more than five times that of the next closest competitor.  "We are very pleased to see ongoing user growth as we continue to optimize user experience, enhance our proprietary search and matching technology, and expand our brand portfolio," said Mr. Linguang Wu, CEO of Jiayuan. "Since our IPO in May 2011, we've consistently attracted new users to Jiayuan's dating platform, more than doubling the number of registered user accounts over the period."  Mr. Wu added, "Building on this momentum, we will introduce our personalized matchmaking business to new markets, enhance our existing products and launch new products to target different customer demographics. These initiatives will enable us to expand our database of eligible singles, which is already the largest in China, and help more people find love online."  Jiayuan.com hit the 90 million registered user accounts milestone on July 7, 2013.  About Jiayuan  Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest online dating platform in China. Jiayuan is committed to providing a trusted, effective, and user-focused online dating platform that addresses the dating and marriage needs of China's rapidly growing urban singles population. As a pioneer in China's online dating market, Jiayuan ranks first in terms of number of unique visitors, average time spent per user and average page views per user among all online dating websites in China in 2012, according to iResearch. Jiayuan recorded an average of 5.4 million monthly active user accounts in the third quarter of 2013. Every two of Jiayuan's American Depositary Shares represent three ordinary shares.  For more information, please visit http://ir.jiayuan.com.  Forward-Looking Statements  This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Jiayuan may also make written or verbal forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in verbal statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users; competition in the Chinese online dating markets; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of any litigation or arbitration; the expected growth of the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and online dating websites and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in our documents filed with the U.S. Securities and Exchange Commission. Jiayuan does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of the press release, and Jiayuan undertakes no duty to update such information, except as required under applicable law.  For investor and media inquiries, please contact:  Beijing  Shirley Zhang Jiayuan.com International Ltd. +86-10-6442-232 ir@jiayuan.com  Yue Yu Brunswick Group LLP +86-10-5960-8600 jiayuan@brunswickgroup.com  New York  Cindy Zheng Brunswick Group LLP +1-212-333-3810 jiayuan@brunswickgroup.com  SOURCE Jiayuan.com International Ltd.  Website: http://ir.jiayuan.com