Epic Cheerleading Competition Featuring Elite Athletes Tumbles Into U.S. Cinemas This Spring

  Epic Cheerleading Competition Featuring Elite Athletes Tumbles Into U.S.
  Cinemas This Spring

Fathom Events and Nfinity Athletic Present Cheerleading’s Most Decorated Teams
 Competing in a Special One-Night Event in Select Movie Theaters on Thursday,
                                   April 10

Business Wire

CENTENNIAL, Colo. -- January 14, 2014

This spring, Fathom Events and Nfinity Athletic bring the country’s top
cheerleading teams together for a show-stopping night of cheerleading,
tumbling and stunts to select U.S. cinemas with the Nfinity Champions League
Cheerleading Event. Pre-recorded four days earlier, this one-night event will
be broadcast to cinemas nationwide on Thursday, April 10 at 7:30 p.m. local
time. The Champions League is a select group of 30 elite cheerleading teams
from across the country who will gather in Atlanta, Ga. for a 3-day
competition like none that has ever been held before. The Champions League
in-theater event will not only highlight the weekend’s competition but will be
the pinnacle of many of the participating teams’ competitive success over the
last decade.

The Nfinity Champions League Cheerleading Event will be presented in more than
650 select movie theaters around the country through Fathom’s Digital
Broadcast Network. Tickets are available at participating theater box offices
and online at www.FathomEvents.com. For a complete list of theater locations
and prices, visit the Fathom Events website (theaters and participants are
subject to change).

"The Nfinity Champions League will be unlike any other event,” said Tate
Chalk, founder and chief executive officer of Nfinity Athletic. “It will be
the first time that the public will get a big screen glimpse into the
captivating world of competitive cheerleading. We are thrilled and honored to
be a part of such an influential moment in our industry."

Teams selected for this year’s Nfinity Champions League compete across a
number of divisions and several formats. They will vie for awards for Champion
of the Senior All Girl teams, Champion of the Co-Ed teams and overall Grand
Champion. In a unique twist on the traditional cheerleading competition
format, the Grand Prize will be a donation to the winning team’s charity of
choice. A portion of the registration fees will also benefit each team’s
selected charity. After this year’s inaugural event in Atlanta, the
competition will move to a different U.S. city each year.

“Cheerleading fans are in for a real treat with the Nfinity Champions League,”
said Shelly Maxwell, executive vice president of Fathom Events. “Whether those
in the audience have been cheering for years or have never touched a pom pom,
they’ll be amazed at what these young athletes can do.”

About AC JV, LLC

Fathom Events is owned by a newly formed entity called AC JV, LLC.Fathom is
the recognized leader in the alternative entertainment industry, offering a
variety of one-of-a-kind entertainment events in movie theaters nationwide
that include live, high-definition performances of the Metropolitan Opera, the
performing arts, major sporting events, music concerts, comedy series,
Broadway shows, original programming featuring entertainment’s biggest stars,
socially relevant documentaries with audience Q&A and much more. Additionally,
Fathom events take audiences behind-the-scenes and offer unique extras –
creating the ultimate entertainment experience for fans of all ages. Co-owned
by the three largest movie theater circuits in the United States, AMC
Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal
Entertainment Group (NYSE: RGC), Fathom’s live digital broadcast network
(“DBN”) is the largest cinema broadcast network in North America, bringing
live events to more than 750 locations in 171 Designated Market Areas®
(including all of the top 50). For more information, visit

About Nfinity Athletic

Nfinity Athletic, based in Atlanta, Georgia, is a top female focused athletic
brand that provides innovative shoes, apparel and accessories to the female
athlete. Nfinity has built a reputation as “The Official Shoe of Cheerleading”
and is known for its use of technology and inventive approach to its products.
Founded in 2004, Nfinity introduced the world's first high-performance
cheerleading shoe for women and was ranked 9th on Inc. magazine’s list of “Top
100 Consumer Product Companies” in 2008, was named “Business Innovation of the
Year” at the 2009 American Business Awards and received a Silver Stevie for
“Business Innovation of the Year” at the 2012 American Business Awards. Visit
www.nfinity.com for more information.

For artwork/photos related tothe Nfinity Champions League,clickhere.


Fathom Events
Christine Pomorski, 303-792-8763
Scoop Marketing for Fathom Events
Erik Stein, 818-761-6100
Nfinity Athletic
Bethany Newlin, 404-478-7873, ext. 111
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