Coca-Cola, HP, Xeikon, RockTenn, Anheuser-Busch InBev and Karstedt Partners Advising Smithers Pira on 3rd US Digital Print for

  Coca-Cola, HP, Xeikon, RockTenn, Anheuser-Busch InBev and Karstedt Partners   Advising Smithers Pira on 3rd US Digital Print for Packaging Conference    Digital Print for Packaging US to take place in Atlanta on June 5-6, 2014.  2014 Digital Print for Packaging US Conference  Business Wire  PORTLAND, Maine -- January 14, 2014  Smithers Pira’s 2014 Digital Print for Packaging US conference will bring together key brand managers and marketing professionals to discuss latest innovations from FMCG brands, packaging converters, and digital printing technology suppliers and to consider a host of practical case studies from those unlocking the potential in digital printing. The third annual event will take place June 5-6, 2014 at the Intercontinental Buckhead in Atlanta, GA.  Smithers Pira is working with the 2014 Digital Print for Packaging US advisory board to ensure that only the most relevant and up to date topics are presented at the conference this June. Representatives from renowned brands will be contributing their knowledge and expertise towards building the program including: The Coca-Cola Company, RockTenn, Anheuser-Busch InBev, Xeikon, Karstedt Partners and Hewlett Packard (HP).  Coca-Cola’s recent ‘Share a Coke’ campaign demonstrates the global potential of digital printing for businesses. Coca-Cola personalized bottles with the most common first names from around the world, and saw both sales and engagement with the brand increase significantly. Nilton Mattos, Packaging Manager for The Coca-Cola Company, will be using his breadth of knowledge and personal experiences to help build a program to give attendees exclusive inspiration and knowledge.  Also contributing his wealth of knowledge is Robert Seay, Business Development Director of Packaging at HP. Robert will help to define the current state of the digital print market and reveal the value that can be derived in the near future, from a range of interesting emerging concepts that will impact packaging, and key implications for brands and converters.  The following topics will be particularly relevant to the 2014 program, however all submitted themes will be considered:  -Case studies on supply chain and managing operations -Data management -Integrated marketing campaigns -Personalized packaging -Economics considerations -Flexible packaging  If you wish to present, email your paper proposal to Conference Producer Rachel Montgomery at rmontgomery@smithers.com to review with the advisory board.  For more on Digital Print for Packaging visit www.printfutures.com.  Smithers Pira – the worldwide authority on the packaging, paper and print industry supply chain. For more information please visit www.smitherspira.com.  Contact:  Smithers Pira Jo Martin, +44 (0)1372 802000 jomartin@smithers.com