Coca-Cola, HP, Xeikon, RockTenn, Anheuser-Busch InBev and Karstedt Partners Advising Smithers Pira on 3rd US Digital Print for

  Coca-Cola, HP, Xeikon, RockTenn, Anheuser-Busch InBev and Karstedt Partners
  Advising Smithers Pira on 3rd US Digital Print for Packaging Conference

  Digital Print for Packaging US to take place in Atlanta on June 5-6, 2014.

2014 Digital Print for Packaging US Conference

Business Wire

PORTLAND, Maine -- January 14, 2014

Smithers Pira’s 2014 Digital Print for Packaging US conference will bring
together key brand managers and marketing professionals to discuss latest
innovations from FMCG brands, packaging converters, and digital printing
technology suppliers and to consider a host of practical case studies from
those unlocking the potential in digital printing. The third annual event will
take place June 5-6, 2014 at the Intercontinental Buckhead in Atlanta, GA.

Smithers Pira is working with the 2014 Digital Print for Packaging US advisory
board to ensure that only the most relevant and up to date topics are
presented at the conference this June. Representatives from renowned brands
will be contributing their knowledge and expertise towards building the
program including: The Coca-Cola Company, RockTenn, Anheuser-Busch InBev,
Xeikon, Karstedt Partners and Hewlett Packard (HP).

Coca-Cola’s recent ‘Share a Coke’ campaign demonstrates the global potential
of digital printing for businesses. Coca-Cola personalized bottles with the
most common first names from around the world, and saw both sales and
engagement with the brand increase significantly. Nilton Mattos, Packaging
Manager for The Coca-Cola Company, will be using his breadth of knowledge and
personal experiences to help build a program to give attendees exclusive
inspiration and knowledge.

Also contributing his wealth of knowledge is Robert Seay, Business Development
Director of Packaging at HP. Robert will help to define the current state of
the digital print market and reveal the value that can be derived in the near
future, from a range of interesting emerging concepts that will impact
packaging, and key implications for brands and converters.

The following topics will be particularly relevant to the 2014 program,
however all submitted themes will be considered:

-Case studies on supply chain and managing operations
-Data management
-Integrated marketing campaigns
-Personalized packaging
-Economics considerations
-Flexible packaging

If you wish to present, email your paper proposal to Conference Producer
Rachel Montgomery at to review with the advisory

For more on Digital Print for Packaging visit

Smithers Pira – the worldwide authority on the packaging, paper and print
industry supply chain. For more information please visit


Smithers Pira
Jo Martin, +44 (0)1372 802000
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