Luvo Appoints Christine Day As Its New Chief Executive Officer

        Luvo Appoints Christine Day As Its New Chief Executive Officer

World-Renowned Athlete Derek Jeter Joins Executive Lineup as Partner, Brand
Development Officer

PR Newswire

ATLANTA, Jan. 14, 2014

ATLANTA, Jan. 14, 2014 /PRNewswire/ -- Luvo, the transformational lifestyle
food brand, announced today additions to its executive lineup, appointing
Christine Day, formerly CEO of lululemon athletica, as its new Chief Executive
Officer, and Derek Jeter as Partner, Brand Development Officer.

Founded on one simple idea, Luvo's core philosophy is about loving the food
you eat: how it tastes, how it encourages a healthier lifestyle, and how it
supports a more sustainable planet. Luvo seeks to revolutionize the way
America eats by delivering great tasting, nutrient-dense food.Luvo's
easy-to-prepare entree and snack offerings are flavored with creative
combinations of herbs and spices, never using additives, artificial colorings
or preservatives. The delicious, chef-inspired entrees are all under 500
calories and contain 500 mg of sodium or less.

"Christine's unbridled passion for retailing and consumer insight adds an
important component to elevate Luvo into the consumer mainstream," said Luvo
Founder and President, Stephen Sidwell. "We look forward to Christine's
guidance for the brand, helping Luvo take the lead in the national movement
that delicious, nutrient-dense food can be affordable, convenient and easily

Previously, Day served as Chief Executive Officer of lululemon athletica,
where she was responsible for creating and executing the Company's long-term
business strategies, directing its continued development and reinforcing its
position as a global leader of yoga-inspired athletic apparel.

Additionally, Day spent 20 years with Starbucks where she learned the
intricacies of high-growth business development in a strong cultural company.
She held several key senior management positions, most recently as President
of its Asia Pacific group. She also served in various capacities including
Senior Vice President, North American Finance and Administration and Vice
President of Sales and Operations for Business Alliances.

"Joining a team of professionals with such a strong track record is quite
appealing, and the growth opportunities that are available for Luvo are
endless. I am most excited about getting back into the food industry," said
Day. "In a short amount of time, Luvo has set itself apart in the industry.
It has placed a real premium on providing great-tasting prepared food with
high-quality ingredients, while making it nutritious and without excessive
cost. Luvo is well-positioned for the future, and I look forward to working
with the leadership team and our retail partners to take the brand to the next

All-Star Joins Luvo's Lineup

Joining the Luvo executive team in a newly formed role of Partner, Brand
Development Officer, Jeter was inspired by the brand's unique combination of
taste, nutrition, and innovation. He will be involved in product development
as well as enhancing brand awareness. He will also support Luvo's charitable
endeavors, help create strategic partnerships, and offer counsel on other
relationships that are developed in the sports and nutrition world.

"Eating well and maintaining a healthy lifestyle have become important
priorities in my life and are critical to ensuring my peak performance on and
off the field," said Jeter. "I believe in the vision of the Luvo team and look
forward to helping them positively impact health and wellness in our country
by changing the way we eat."

"Derek takes nutrition quite seriously. As a top athlete, he is sensitive
about how he fuels his body," added Sidwell. "What many people don't realize
is that beyond his athletic talent, Derek is an incredibly smart business
professional with an authenticity that immediately connects him with his
millions of fans. He brings a lot of great ideas to the table—not just on the
tactical level, but about how we are executing our vision and how to move that
vision forward. "

Equally as important to Luvo's leadership is its powerful lineup of
partnerships and alliances that will help propel the Luvo brand. Luvo
celebrity ambassadors include actress Jennifer Garner, Pittsburgh Steelers
strong safety Troy Polamalu and noted physician and wellness specialist, Dr.
Mark Hyman.

Among the notable partnerships are Delta Air Lines, which started serving Luvo
snacks on their new 15-times daily West Coast Shuttle between Los Angeles and
San Francisco, with plans to expand to more flights and destinations, and
Compass Group USA, the leading foodservice management company in the United

About Luvo
Luvo was founded on a simple idea: To love our food — how it tastes, what it
does for our health and how it makes us feel nourished and happy. Luvo
develops, manufactures, markets and sells healthy retail food products,
including flatbreads, soups, and fresh and frozen ready-made entrees. Luvo
works with its suppliers to ensure the quality of its ingredients, giving top
consideration to eco-friendly practices that promote sustainability and
ethical sourcing and products that are environmentally sound and
health-sustaining. To learn more about Luvo, visit, like us
on Facebook and follow @LuvoInc on Twitter.


Contact: Michael Shmarak, 312-340-6990,; or
Stephanie Tuck, 212-981-5170,
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