BreedIT (OTC: BRDT) Appoints Highly Respected Entrepreneur and Experienced Board Member, Itschak Schrem, as its New Chairman

  BreedIT (OTC: BRDT) Appoints Highly Respected Entrepreneur and Experienced
              Board Member, Itschak Schrem, as its New Chairman

PR Newswire

NEW YORK, January 13, 2014

NEW YORK, January 13, 2014 /PRNewswire/ --

BreedIT Corp (OTC: BRDT), the exclusive worldwide distributor through its
Israeli subsidiary, BreedIT Ltd., of highly sophisticated agro-breeding
solutions for plant breeders and researchers, today announced that on December
31, 2013, the board of directors appointed highly respected entrepreneur and
experienced board member, Mr. Itschak Shrem, as its new chairman. The
Company's former chairman, Mr. Erez Zino,will continue to serve on the board
as a director.

Mr. Shrem is an entrepreneur with over thirty-five years of professional
business experience in the fields of investment banking, venture capital,
finance, insurance and technology, among others, involving both public and
private entities. From 1995 to the present, Mr. Shrem has served as Managing
Director of Yaad Consulting 1995 Ltd., which provides business development,
marketing and investment banking services to a wide variety of Israeli
companies. Mr. Shrem is also a partner in the General Partnerships of Pitango
I, II and III and since October 2010, has served as an independent director of
Eden Springs Ltd, listed on the Tel-Aviv Stock Exchange (TASE)a leading
Israeli mineral water company with operations in 16 countries throughout

Mr. Shrem has also held several positions with S R Accord Ltd. (formerly, The
Shrem Fudim Group Ltd), a TASE-listed company engaged in investment banking in
Israel which he founded in 1991, holding positions that included serving
asvice chairman from April 1991 until December 1999, chairman of the board
from December 1999 until June 2013 and as a member of the board of directors
from June 2013 to present.Mr. Shrem also served as the chairman of Leader
Holdings and Investments Ltd. and Polar Communications Ltd., both TASE-listed
companies engaged in investment banking and venture capital, the latter of
which specializes in the media and telecommunications industries, from 1991 to
2010; and he served as a director of Retalix, (NASDAQ:RTLX) from 2007 until
2012. Mr. Shrem is a director in Ormat Industries which owns Ormat
Technologies (NASDAQ:ORA), world's largest producer of geothermal power. In
1993, Mr. Shrem founded Pitango Venture Capital Fund, which has investments in
over 120 companies, principally in the technology industry and presently has
approximately $1.5 billion under management.

Mr. Shrem spent over 15 years with Clal Israel Ltd, serving in various
capacities including Chief Operating Officer, responsible for Clal's capital
markets and insurance businesses until March of 1991. He holds a B.A. in
Economics from Bar-Ilan University, Israel, and an M.B.A. from Tel-Aviv
University, Israel.

Commenting on his reasons for joining BreedIT, Itschak Shrem stated
that,"Having watched the company and seen what their innovative IDSS
technology can do for the global agro-breeding industry, I'm convinced BreedIT
has a great opportunity for growth and investment.The capabilities that their
exclusive technology offers to plant breeders and researchers across the globe
are impressive and unparalleled. I'm an investor in the Company and have full
confidence in the professional team led by Dr. Oded Sagee, CEO for BreedIT
Ltd. As chairman, I intend to contribute my extensive experience in both
business development as well as finance to support the Company's growth and
financial stability moving ahead."

Erez Zino, Director of BreedIT, stated, "On behalf of the entire BreedIT team,
I would like to welcome Mr. Shrem as the new chairman of our board. As one of
the key figures in the Israeli economy, Mr. Schrem's contributions to the
Company will be immeasurable. We are honored to work under his leadership and
look forward to working with him towards the achievement of our identified
growth objectives."

About BreedIT Corp

BreedIT Corp (OTC: BRDT), through its Israeli subsidiary, BreedIT Ltd., is the
developer of highly sophisticated agro-breeding solutions for plant breeders
and researchers. BreedIT's proven Intelligent Decision Support System (the
"IDSS Software"), which was developed by a team consisting of among the
world's leading breeding specialists for optimizing the breeding processes,
services the plant breeding needs of corporations, research and government
institutions. BreedIT's IDSS provides advanced solutions for generating and
disseminating knowledge aimed at assisting breeders to plan, manage and
analyze their breeding data and to perform research activities quickly and
effectively.Founded in 2010, BreedIT has offices in New York, New York and in
Rehovot, Israel.

Forward-Looking Statements:

This press release may contain forward-looking statements, including
information about management's view of the Company's future expectations,
plans and prospects, within the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"plans," "anticipates," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act,
and are subject to the safe harbor created by the Act. Any statements made in
this news release other than those of historical fact, about an action, event
or development, are forward-looking statements. These statements involve known
and unknown risks, uncertainties and other factors, which may cause the
results of the Company, its divisions and concepts to be materially different
than those expressed or implied in such statements. These risk factors and
others are included from time to time in documents the Company files with the
Securities and Exchange Commission, including but not limited to, its Form
10-K, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also
could have material adverse effects on the Company's future results. The
forward-looking statements included in this press release are made only as of
the date hereof. The Company cannot guarantee future results, levels of
activity, performance or achievements. Accordingly, you should not place undue
reliance on these forward-looking statements. Finally, the Company undertakes
no obligation to update these statements after the date of this release,
except as required by law, and also takes no obligation to update or correct
information prepared by third parties that are not paid for by the Company. In
evaluating such statements, prospective investors should review carefully
various risks and uncertainties identified in this release, as actual results
may differ materially from those indicated.* BreedIt Corp's public filings may
be viewed at

Investor Relations:

Howard Gostfrand

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