Stage Stores Wraps Up Holiday Season With Oracle Commerce
Retailer Significantly Expands Online Products and StreamIines
Shopping Experience in Rapid Six-Month Implementation
REDWOOD SHORES, CA -- (Marketwired) -- 01/13/14 -- Oracle (NYSE:
Anticipating a significant increase in traffic over
last year during the Black Friday/Cyber Monday period, Stage Stores,
Inc. (NYSE: SSI) sought to improve its omni-channel capabilities by
increasing the number of products available on its website, improving
the customer experience, and personalizing promotions. To further its
"commerce anywhere" strategy, Stage Stores implemented Oracle
Commerce in under six months. The new ecommerce engine, as well as
guided search and recommendation solutions, were all available before
the holiday shopping season kicked off.
-- During the peak holiday season of 2012, Stage Stores realized it
needed to enhance its ecommerce capabilities to increase scalability,
reliablity, and performance, as well as to have the ability to
personalize and cross-sell merchandise. To help meet its goals, Stage
Stores selected Oracle Commerce and embarked upon a rapid deployment
-- In early November, Stage Stores completed a less than six-month
deployment of Oracle Commerce, allowing the company to dramatically
increase the number of products available on its website.
-- Oracle Commerce allows Stage Stores to execute more complex pricing
and streamline processes, such as the entry of product loads and
promotions. The Company's previous platform required site
merchandisers to use external tools such as Excel spreadsheets,
imported documents, and "cutting and pasting" of data.
-- Stage Stores' goal is to offer over 100,000 items on its website so
that customers can have access to the full assortment of merchandise
availabile in its stores, online exclusive merchandise and additional
direct-ship items available through fulfillment partners.
-- The addition of guided search capabilities delivers more relevant and
accurate search results and enables Stage Stores to highlight new
products and promotions.
-- Oracle Commerce also allows Stage Stores to extend its "commerce
anywhere" strategy by improving the customer experience on mobile
devices, delivering better search, and increasing conversions. The
improved ecommerce platform directly impacts store associates with
tablets, ensuring both associates and customers can have fast,
accurate access to merchandise no matter where it resides.
-- Next on the horizon is leveraging Oracle Commerce to help maximize
personalization and service on the site for the 40 percent of Stage
Stores customers who hold the company's private-label credit card.
-- Stage Stores, Inc. operates primarily in small and mid-sized towns and
communities. Its stores, which operate under the Bealls, Goody's,
Palais Royal, Peebles, Stage and Steele's names, offer moderately
priced, nationally recognized brand name apparel, accessories,
cosmetics and footwear for the entire family. The Company operates 888
stores in 40 states. The Company also has an ecommerce website. For
more information about Stage Stores, visit the Company's web site at
-- Amplifi Commerce and Rackspace, both Gold-level members of Oracle
PartnerNetwork (OPN), helped to acclerate the deployment and to enable
Stage Stores to maximize its return on investment.
-- "Oracle Commerce gives us the ability to bring more exciting products
and promotional offers to our customers," said Steven Hunter,
executive vice president and CIO, Stage Stores, Inc. "I've been
involved in the deployment of several ecommerce platforms. The Oracle
Commerce implementation was less than six months in core project time.
This was a quick implementation and one of the smoothest."
-- "By leveraging Oracle Commerce, Stage Stores is effectively extending
a true commerce anywhere experience to its customers," said Mike
Webster, Senior Vice President and General Manager, Oracle Retail. "By
enabling its customers to shop when, where and how they want, Stage
Stores wrapped up a tremendous holiday season and Oracle Commerce puts
the company in an ideal position for future growth and innovation."
-- About Stage Stores
-- About Oracle Commerce
-- Oracle Retail on Facebook, Twitter and YouTube
-- Oracle Commerce Anywhere Blog
-- Oracle Retail Blog
-- Oracle Retail in the News
-- Oracle Retail Asset and Centralized Knowledge Portal
About Amplifi Commerce
Amplifi Commerce is the leading provider of
omni-channel commerce and interactive marketing services enabling
clients to navigate and thrive in today's digital economy. Amplifi's
e-commerce consultancy provides business strategy, performance
marketing, technology implementations and operational management
solutions that make a measurable difference to retail brands across
the globe including Quiksilver, Claire's Stores, Fox Head Racing,
lululemon athletica, Laura Mercier, and Jenny Craig. Amplifi Commerce
is headquartered in Dallas, with offices in New York, Chicago and Los
Angeles. For more information, please visit www.amplificommerce.com.
About Oracle Retail
Oracle provides retailers with a complete, open
and integrated suite of business applications, server and storage
solutions that are engineered to work together to optimize every
aspect of their business. 20 of the top 20 retailers worldwide --
including fashion, hardlines, grocery and specialty retailers -- use
Oracle solutions to drive performance, deliver critical insights and
fuel growth across traditional, mobile and commerce channels. For
more information, visit our Web site at
About Oracle in Industries
Oracle industry solutions leverage the
company's best-in-class portfolio of products to address complex
business processes relevant to retail, helping speed time to market,
reduce costs, and gain a competitive edge.
Oracle engineers hardware and software to work
together in the cloud and in your data center. For more information
about Oracle (NYSE: ORCL), visit www.oracle.com.
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Other names may be trademarks of their respective owners.
Mary Ellen Amodeo
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