Open for Commerce: Putting Stores at Center of Omni-Channel Retail Experience
Manhattan Associates Answers Rallying Cry for Leading Retailers
NEW YORK, Jan. 13, 2014 (GLOBE NEWSWIRE) -- At the 2014 National Retail
Federation (NRF) Annual Conference, Manhattan Associates (Nasdaq:MANH) will
demonstrate, in Booth # 3621, how to put the store at the center of the
omni-channel retail experience.
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With the future of the brick-and-mortar store as a widely-debated topic,
retailers are looking to find innovative, yet proven, ways to extend the value
of their store networks. Manhattan Associates will showcase an end-to-end set
of capabilities for executing on the promise of omni-channel, using the store
as a focal point. Through a live, walk-through demo in the booth, attendees
will see firsthand how an enterprise-wide approach to omni-channel is uniquely
suited to the store environment, allowing for faster time to market and
greater flexibility to innovate.
"Omni-channel represents a fundamental shift in the way retailers go to
market. The ability to bring the entire network's inventory into every
potential selling opportunity results in a notably higher sales conversion
rate, both online and in the store," said Brian Kinsella, vice president of
order management, Manhattan Associates. "We've proven this value in the online
channel with several leading retailers over the last several years, and today
we show how the same fundamental principle can drive brick-and-mortar sales.
We also demonstrate how integral true omni-channel customer service is in the
new normal of 'sell anywhere, fulfill from anywhere.'"
The live, in-booth demo will walk attendees through a realistic omni-channel
shopping scenario highlighting these capabilities:
1.In-store clienteling, order capture and store checkout—with a single
credit card swipe.
Manhattan will demonstrate how store associates can engage customers on
the selling floor with a complete suite of selling tools on a mobile
device. By combining "save-the-sale" and "endless aisle" transactions
seamlessly with the clienteling and store checkout process—retailers are
able to blur the lines between selling products online and in-store.
2.Store and online transactions available to customer service personnel
Manhattan Associates' Enterprise Order Management, which uses advanced
business rules to manage the flow of orders and products across channels,
provides a single view of all customer transactions to customer service
representatives (CSR) at any touch point. This enables CSRs —whether on
the phone or in-store—to service customer inquiries from any channel.
3.Easy-to-use ship from store, pickup in-store and store inventory
management—entirely on a mobile device.
Manhattan Associates' Store Inventory & Fulfillment solution allows fully
mobile omni-channel execution capabilities in the store, so that store
associates can maximize the time they spend with in-store customers.
Purpose built for today's store workforce, Store Inventory & Fulfillment
is the industry's most advanced, yet most user-friendly solution for
enabling omni-channel execution in the store.
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Associates on Twitter and Facebook.
About Manhattan Associates, Inc.
Manhattan Associates brings companies closer to their customers. We design,
build and deliver market-leading Supply Chain Commerce Solutions that drive
top line growth by converging front-end sales with back-end supply chain
execution and efficiency. Our software, platform technology and unmatched
experience help our customers around the world adapt to the challenges of the
omni-channel marketplace. For more information, please visit www.manh.com.
CONTACT: Amber Rigsby
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