AdvisorShares Announces Launch of Sage Core Reserves ETF (HOLD)

       AdvisorShares Announces Launch of Sage Core Reserves ETF (HOLD)

Ultra-Low Duration Fixed Income Strategy Delivered in an Actively Managed ETF

PR Newswire

BETHESDA, Md., Jan. 13, 2014

BETHESDA, Md., Jan. 13, 2014 /PRNewswire/ -- AdvisorShares, a leading sponsor
of actively managed exchange-traded funds (ETFs), announced today that the
AdvisorShares Sage Core Reserves ETF (NYSE Arca: HOLD) will open for trading
on Wednesday, January 15, 2014. HOLD is sub-advised by Sage Advisory
Services, an Austin, Texas-based asset manager, with deep expertise and
experience in fixed income portfolio management and ETF strategies.

(Logo: )

The investment objective of HOLD is to preserve capital while maximizing
income. Sage seeks to achieve this objective by investing in a broad range of
fixed-income securities and U.S. dollar denominated investment grade debt
securities, with an average duration of less than one year.

Sage's fixed income investment process applies a balanced, top-down approach
focused on actively managing portfolio duration risk, yield curve positioning,
market segment allocation and security selection. Sage seeks to make the
ultra-low duration portfolio less sensitive to interest rate changes, and
provide the ability to be flexible across credit quality and security
selection, while minimizing volatility and maintaining a high level of

"The threat of rising interest rates and a strong investor appetite for yield
may present limited options for efficient ways to access and manage cash
holdings," said Noah Hamman, chief executive officer of AdvisorShares. "We
believe HOLD delivers a compelling investment solution with the benefits of a
liquid, transparent and efficient actively managed ETF by leveraging Sage's
well-established track record and expertise as a fixed income manager."

"We believe our unique top-down portfolio management approach, which focuses
across a diverse range of fixed income securities, is well-positioned to
manage risk and duration in any market or interest rate environment," said
Robert G. Smith, president and chief investment officer of Sage. "As a result,
we believe our partnership with AdvisorShares can present HOLD shareholders a
core portfolio component to help realize their investment goals."

For media inquiries requesting more information on AdvisorShares, please
contact Ryan Graham at 202-684-6442 or For financial
professionals and investors requesting more information, please visit or call the AdvisorShares Investment Consultant Team at
1-877-THE-ETF1 (1-877-843-3831).

For media inquiries requesting more information on Sage Advisory Services,
please contact Simon Hylson-Smith at 646-558-6226 or

Please visit to register for free weekly economic
commentary. For educational insight into the active ETF marketplace, visit, follow @AdvisorShares on Twitter and 'Like' us on
Facebook. Every Thursday at 4:00pm Eastern time, AdvisorShares hosts an
educational conference call for Financial Professionals featuring our
portfolio managers and leading investment industry experts. This Thursday's
call (1/16/14) will feature the HOLD portfolio management team—Dial:
1-800-977-8002; Code: 777534#

About AdvisorShares

AdvisorShares is one of the leading providers of actively managed ETFs. As of
1/9/2014, AdvisorShares offers 18 active ETFs currently trading with
approximately $1,080,000,000 of assets under management. AdvisorShares
provides educational support to help financial advisors and investors
understand the benefits of actively managed ETFs and their underlying
investment strategies.

About Sage Advisory Services

Sage is an independent investment management firm, headquartered in Austin,
TX, that serves the institutional and private client marketplace with
traditional fixed-income asset management, global tactical ETF strategies and
liability-driven investment solutions. As of 12/31/13, Sage manages and
advises $10 billon in client assets. Please visit for
more information.

Before investing you should carefully consider the Fund's investment
objectives, risks, charges and expenses. This and other information is in the
prospectus, a copy of which may be obtained by visiting the Fund's website at Please read the prospectus carefully before you invest.

Foreside Fund Services, LLC, distributor.

There is no guarantee that the Fund will achieve its investment objective.
Diversification and sector asset allocation do not guarantee a profit, nor do
they eliminate the risk of loss of principal. An investment in the Fund is
subject to risk, including the possible loss of principal amount invested. The
Fund's investment in fixed income securities will change in value in response
to interest rate changes and other factors, such as the perception of the
issuer's creditworthiness. Fixed income securities with longer maturities are
subject to greater price shifts as a result of interest rate changes than
fixed income securities with shorter maturities. The Fund's investments in
high-yield securities or "junk bonds" are subject to a greater risk of loss of
income and principal than higher grade debt securities. In addition the Fund
is subject to leveraging risk which tends to exaggerate the effect of any
increase or decrease in the value of the portfolio securities. The Fund is
also subject to liquidity risk, issuer risk, foreign currency and investment
risk, prepayment risk and trading risk. See prospectus for details regarding
specific risks.

Duration measures (in years) the sensitivity of the price of a fixed-income
investment to a 1% change in interest rates.
Bond credit ratings are published rankings based on detailed financial
analyses by a credit bureau specifically as it relates the bond issue's
ability to meet debt obligations. The highest rating is AAA, and the lowest is
D. Securities with credit ratings of BBB and above are considered investment
The Yield Curve is a graph that plots the yields of similar-quality bonds
against their maturities, ranging from shortest to longest.

Shares are bought and sold at market price not net asset value (NAV) and are
not individually redeemed from the Fund. Market price returns are based on the
midpoint of the bid/ask spread at 4:00 pm Eastern Time (when NAV is normally
determined) and do not represent the return you would receive if you traded at
other times.

SOURCE AdvisorShares

Contact: Ryan Graham, AdvisorShares, 202-684-6442,; or
Simon Hylson-Smith, Sage Advisory Services, 646-558-6226,
Press spacebar to pause and continue. Press esc to stop.