Forester Life Buys British With Order for 130 Honda Civics

          Forester Life Buys British With Order for 130 Honda Civics

  PR Newswire

  LONDON, January 13, 2014

LONDON, January 13, 2014 /PRNewswire/ --

Leading financial services provider Forester Life is putting into practise
some of its own renowned financial prudence - and putting its faith in
British-built cars - by placing a significant order for 130 Honda Civic 1.6
i-DTEC models for its corporate fleet.

The new arrangement will see Honda (UK) become sole fleet supplier to
Foresters for at least the next three years, marking the return of a
partnership between the two companies which began in 2003. To celebrate the
delivery of the first five cars to Foresters, Dunlop MSA British Touring Car
Championship (BTCC) Honda Yuasa Racing driver, Matt Neal, handed over the keys
to Foresters staff at Marshall Honda in Narborough, Leicestershire, on 9
January. Matt is a big fan of the Civic himself, having enjoyed many successes
in it during seven BTCC seasons since 2003. Last year the BTCC Honda Civics
secured both the teams' and manufacturers' titles for the fourth year in a
row. The recently introduced Honda Civic powered by the 1.6 i-DTEC diesel
engine is fast becoming a firm fleet favourite, thanks to its class-leading
combination of fuel economy and performance; emitting just 94g/km of CO [2]
with a powerful 120PS. The 1.6 i-DTEC engine in the Civic is the first to be
launched in Europe under Honda's flagship Earth Dreams Technology
environmental programme, offering customers an outstanding balance of high
fuel economy, low emissions and dynamic performance. Debuting in the Civic
hatchback, the engine is now also available in the British-built CR-V and
Civic Tourer models.Euan Allison, Group Managing Director of Foresters
comments: "We have bought Honda Civics in the past and, after trying some
other premium brands in the interim, are pleased to welcome Honda back to the
Foresters fleet. Honda really seems to have got the Civic diesel package right
for the fleet market, responding to the demands we make on a car manufacturer
- the need for company tax efficiency, high mpg, low emissions and
surprisingly low BIK implications. All of these factors, and the fact that the
Civic is British-built, add up to a compelling fleet motoring package that
exceeds our requirements."Gail Chambers, National Corporate Sales Manager for
Honda (UK) comments: "As a company providing financial services products for
some 135 years, Foresters clearly knows what is required to be successful in
business. We have worked very closely with them to understand their company
car requirements, and the result is this significant fleet order which further
underlines the growing reputation of the new Civic as a corporate favourite.
We are delighted to once again be working in partnership with Foresters to
meet all of their driver's needs while keeping their carbon footprint and
fleet costs low." The new Civics are being supplied through the Marshall Motor
Group - the largest Honda retail partner in the UK - with the arrangement
brokered on behalf of Foresters by contract hire specialists, Marshall
Leasing. Jonathan Ross, Sales & Marketing Director at Marshall Leasing says of
supporting Foresters in meeting their fleet requirements: "We've dedicated
ourselves to making the experience as easy as possible, both for those making
the fleet decisions at Foresters and for the drivers themselves. We're
delighted that Foresters are 'buying British' with their choice of Honda." The
Civic 1.6 i-DTEC's credentials as a frugal motoring choice were further
underlined in the recent 'MPG Marathon', organised by Fleet World Magazine.
Over a 367 mile drive in conditions that many company car drivers face every
day, independent testing recorded an excellent overall mpg of just 84.87,
exceeding its official combined figure by some 8.12 per cent. Please visit
http://www.honda.co.uk/civic to find out more about the Civic range.

Contact Honda Press Office Honda (UK) Office: +44(0)1753-590141 Email:
huk.pressoffice@honda-eu.com  Ellie Ostinelli Honda (UK) Office:
+44(0)1753-590193 Mobile: +44(0)7872-103205 Email:
ellie.ostinelli@honda-eu.com
 
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