CoreMedia and IBM Partner to Inspire Shoppers and Drive Online Revenue for Retailers

  CoreMedia and IBM Partner to Inspire Shoppers and Drive Online Revenue for

  PR Newswire

  NEW YORK, Jan. 13, 2014

- CoreMedia LiveContext confirmed as an IBM WebSphere Commerce Validated
Technology Partner Solution – helping businesses take control of the customer

NEW YORK, Jan. 13, 2014 /PRNewswire/ -- National Retail Federation Convention:
CoreMedia , a leading Web Content Management (WCM) company, today announced at
the annual National Retail Federation (NRF) Big Retail Show that it joins the
IBM ® Smarter Commerce partner ecosystem with the recent validation of
CoreMedia LiveContext for IBM® WebSphere Commerce . IBM will showcase
CoreMedia LiveContext in its booth (#1818) at the show.

It's no secret that consumers have high expectations for a rich and engaging
online experience. Shoppers expect more from online retailers and are not
afraid to express those feelings by seeking out brands that can deliver the
experiences and service they demand. According to a Harris Interactive survey
89 percent of consumers began doing business with a competitor following a
poor customer experience and only 1 percent said that their expectations for a
good customer experience are always met. Additionally, Aberdeen Research
Group found that more than half of online companies cite heightened customer
expectations as their number one challenge in building an effective online
sales channel. Together, IBM WebSphere Commerce and CoreMedia LiveContext
help retailers deliver exceptional customer experiences and infuse every
aspect of the online experience with rich contextual content.

By leveraging pre-built integration with CoreMedia LiveContext, IBM WebSphere
Commerce customers and their marketing teams can gain direct in-depth control
of customer experiences - increasing the impact of digital content, helping to
secure improved engagement levels, and translating improved loyalty into
higher online sales through a greater emphasis on context provision at the
point of purchase.

The CoreMedia LiveContext application will be available to IBM customers
through IBM Commerce Composer for WebSphere Commerce, a new online storefront
curator that helps retailers dynamically adapt their online presence to meet
changing consumer demands. Part of the IBM WebSphere Commerce platform, IBM
Commerce Composer cuts time to market by giving line of business leaders
control over the look, feel and functionality of their online store fronts
with no technical coding skills required. Using intuitive click-to-install
templates, marketers and e-commerce leaders can quickly customize page
layouts, optimize navigation and add new site functionality in minutes.

Supporting Quote "CoreMedia LiveContext is an ideal added value solution for
IBM WebSphere Commerce users as it helps to blend the world of e-Commerce and
the brand experience. This allows marketers to concentrate on providing a
seamless experience across the end-to-end customer journey and across all
channels," said Gerrit Kolb, CoreMedia's Chief Executive Officer. "Whether
it's our highly efficient editorial interface that puts marketers and editors
in charge of content creation, or CoreMedia's proven information-based content
design that encourages effective re-use across multiple channels, CoreMedia
LiveContext represents a powerful complementary solution for IBM WebSphere
Commerce, and we look forward to sharing its benefits with IBM customers

Additional Resources

  *IBM PartnerWorld Global Solutions Directory
  *CoreMedia LiveContext for IBM WebSphere Commerce information
  *CoreMedia LiveContext for IBM WebSphere Commerce Fact Sheet
  *CoreMedia LiveContext for IBM WebSphere Commerce Guide
  *CoreMedia Contextualized e-Commerce White Paper

About CoreMedia CoreMedia is a leading provider of Web Content Management
(WCM) software to organizations demanding engaging, context-driven online
experiences for their customers regardless of channel or touchpoint. The
company's WCM suite offers unique business value by seamlessly integrating
digital and social media assets, increasing editorial productivity and
accelerating time to market in complex environments. As a result, businesses
can more effectively execute their online strategies to engage users, build
customer loyalty and ultimately drive greater revenue and profitability.

Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with
offices in San Francisco, Washington, London and Singapore. CoreMedia's
clients include global brands, such as the Association of American Medical
Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD,
CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, JD Group,
Tchibo, Telefonica Germany and ZDF.

For further information, please visit .

Media Contact : Ellie JavadiCoreMedia +1-650-868-6843

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