Famous, Thursday Night "Taco Ride" Featured In New Jennie-O Turkey Marketing Campaign

 Famous, Thursday Night "Taco Ride" Featured In New Jennie-O Turkey Marketing

Riders on the Famous Wabash Trace Nature Trail Switch To Turkey

PR Newswire

WILLMAR, Minn., Jan. 13, 2014

WILLMAR, Minn., Jan. 13, 2014 /PRNewswire/ -- The legendary "taco ride" along
Iowa's Wabash Trace Nature Trail is getting national recognition in the newest
marketing campaign created by Jennie-O Turkey Store. The maker of the
JENNIE-O^® brand is on a mission to help the world discover the great taste of
turkey. The latest cycle of the brand's successful Make The Switch^® campaign
will be challenging people across America to replace ground beef with
JENNIE-O^® ground turkey in favorite recipes – such as tacos.

(Photo: http://photos.prnewswire.com/prnh/20140113/CG45431)

The centerpiece is a national television commercial called "Taco Ride," which
is now airing. It plays homage to the real, weekly event where thousands of
riders meet – regardless of weather – and bicycle from Council Bluffs, Iowa,
to Mineola, Iowa, to eat tacos. It is the world's longest running weekly
social bike ride and is listed as one of the 10 best weekly rides in the world
by Bicycling Magazine.

Jennie-O filmed the ride along the 10-mile trail and transformed the
destination restaurant – Tobey Jack's Mineola Steakhouse – into a JENNIE-O^®
turkey taco party, where patrons enjoyed a variety of delicious turkey tacos
before hopping on their bikes for the return ride.

"We're out to show that it's easy to eat well without sacrificing taste. We
encourage everyone to try JENNIE-O^® ground turkey in their favorite recipes
to improve the nutritional value while still pleasing the whole family with
meals they will love," said Jen Ehresmann, director of marketing, Jennie-O
Turkey Store. "We thank the dedicated "Taco Ride" bicycle enthusiasts for
welcoming Jennie-O to the ride and for enthusiastically switching to turkey
tacos for an evening."

About Jennie-O Turkey Store, Inc.
Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly owned
subsidiary of Hormel Foods Corporation (NYSE:HRL) and one of the largest
turkey processors and marketers in the world. It offers an array of more than
1,500 high quality fresh, frozen, refrigerated and deli turkey products that
are distributed throughout the United States and 27 countries worldwide.

Brent Koosmann
Jennie-O Turkey Store
(320) 214-2002

Bob Ringer
Carmichael Lynch Spong
(612) 375-8548

SOURCE Jennie-O Turkey Store, Inc.
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