Manchester United and Aperol Announce Sponsorship Agreement
*Iconic aperitif to be Club’s global spirits partner
MANCHESTER, England -- January 10, 2014
(NYSE:MANU) Manchester United Football Club has today announced a multi-season
sponsorship agreement with international spirits brand Aperol, to become the
Club’s Official Global Spirits Partner.
The deal, which runs until the end of the 2016/2017 season, will see Aperol
branding visible during all domestic games at Old Trafford, as well official
Club publications, MUTV and the official website. The partnership will also
see the signature drink, Aperol Spritz available in the stadium’s hospitality
A celebration message of ‘Cheers, United!’ represents an exciting phase as
Aperol develops its brand across the globe, extending into new markets
developing outside its traditional Italian roots.
Manchester United’s Group Managing Director, Richard Arnold, said: “We are
delighted to welcome Aperol as Manchester United’s new Global Sprits Partner.
Like Manchester United, Aperol is an ambitious organisation and we have been
impressed by their innovative approach to developing the brand on an
“Manchester United has 659 million followers across the world and this
partnership will be another platform to bring the Club closer to these fans.
Aperol is a fitting partner to help the Club and its supporters to celebrate
our achievements and we look forward to sharing many successes together in the
Bob Kunze-Concewitz, Chief Executive Officer, Gruppo Campari, commented on the
partnership, saying: “We’re delighted to announce Aperol as the new way to
celebrate the joy and the passion for Manchester United.
“With the club widely recognised as the most supported in the world, this is a
partnership that will deliver brand exposure on a massive scale, helping to
provide Aperol, and its signature drink Aperol Spritz, with excellent levels
of year-round brand exposure, consumer engagement and promotional
opportunities in developed and new global markets.
“Aperol is a brand that embodies success, celebration and sociability. The
natural fit between the two brands makes the partnership one that will benefit
About Manchester United
Manchester United is one of the most popular and successful sports teams in
the world, playing one of the most popular spectator sports on Earth. Through
our 136-year heritage we have won 62 trophies, enabling us to develop the
world’s leading sports brand and a global community of 659 million followers.
Our large, passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media & mobile,
broadcasting and match day.
Aperol was launched in 1919 at the Padua International Fair. Created by the
Barbieri brothers, Aperol soon became one of the Italians’ favourite liqueur.
It is light on alcohol at only 11 per cent by volume and 15 per cent by volume
in France and Germany, but has a rich, complex taste deriving from the
infusion of a blend of high-quality herbs and roots. The original recipe has
remained unchanged and a secret to this day. Aperol is a lively drink that
evokes the Italian lifestyle, from the aperitif hour to an evening in the
piazza (square). Sunny and best enjoyed with friends, the unique Aperol taste
is deliciously Italian but with a totally international appeal. Mixed with
Prosecco and a splash of soda, Aperol makes the perfect Aperol Spritz, the
irresistible drink that has taken Italy by storm and fast becoming a cult
outside of Italy, extending to neighbouring countries and even across the
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’),
is a major player in the global beverage sector, trading in over 190 nations
around the world with leading positions in Europe and the Americas. The Group
was founded in 1860 and today is the sixth-largest player worldwide in the
premium spirits industry. The Group’s portfolio, with over 50 brands, spans
spirits, the core business, wines and soft drinks. Internationally-renowned
brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey.
Headquartered in Sesto San Giovanni, Italy, Campari owns 15 plants and 4
wineries worldwide and has its own distribution network in 16 countries. The
Group employs over 4,000 people. The shares of the parent company, Davide
Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the
Italian Stock Exchange since 2001. For more information: www.camparigroup.com
Manchester United Ltd
+44 (0) 161 868 8427
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