Aperol Announced as Official Global Spirits Partner of Manchester United

Aperol Announced as Official Global Spirits Partner of Manchester United 
MANCHESTER, England, Jan. 10, 2014 /CNW/ - Aperol, the globally renowned 
Italian liqueur, has announced a partnership with Manchester United to become 
the club's Official Global Spirits Partner from January 1(st) 2014 until the 
end of the 2016/2017 season. 
(Photo: http://photos.prnewswire.com/prnh/20140110/662695-a ) 
(Photo: http://photos.prnewswire.com/prnh/20140110/662695-b ) 
(Photo: http://photos.prnewswire.com/prnh/20140110/662695-c )  The 
deal is another successful step in Aperol's ongoing international expansion, 
thanks to the light, sparkling and refreshing signature drink Aperol Spritz, 
and will give supporters across the world a new way to celebrate their passion 
for Manchester United.  
Aperol will become a global partner of United and, as part of the partnership, 
Aperol branding will be prominent on the Old Trafford digital advertising 
boards during Premier League, FA Cup and Capital One Cup home matches. 
Additional advertising will feature in match day programmes, in the Manchester 
United monthly magazine 'Inside United', on MUTV and the club's official 
website, with supporters also able to enjoy Aperol Spritz in the Old Trafford 
hospitality areas. 
Bob Kunze-Concewitz, Chief Executive Officer, Gruppo Campari, commented on the 
partnership, saying: "We're delighted to announce Aperol as the new way to 
celebrate the joy and the passion for Manchester United. 
"With the club widely recognised as the most supported in the world, this is a 
partnership that will deliver brand exposure on a massive scale, helping to 
provide Aperol, and its signature drink Aperol Spritz, with excellent levels 
of year-round brand exposure, consumer engagement and promotional 
opportunities in developed and new global markets. 
"Manchester United is the most successful club in England and one of the most 
successful in the world, winning with style and panache, bringing millions of 
fans together in celebration.Similarly, Aperol is a brand that also embodies 
success, celebration and sociability. The natural fit between the two brands 
makes the partnership one that will bring continued success to both parties." 
Manchester United's Group Managing Director, Richard Arnold, said: "We are 
delighted to welcome Aperol as Manchester United's new Global Sprits Partner. 
Aperol is an ambitious brand and we have been impressed by their innovative 
approach to developing on an international stage. 
"Manchester United has 659 million followers across the world and this 
partnership will be another platform to bring the Club closer to these fans. 
Aperol is a fitting partner to help the Club and its supporters to celebrate 
our achievements and we look forward to hopefully sharing many successes 
together in the coming years." 
About Aperol: 
Aperol was launched in 1919 at the Padua International Fair. Created by the 
Barbieri brothers, Aperol soon became one of the Italians' favorite liqueur. 
It is light on alcohol at only 11 per cent by volume and 15 per cent by volume 
in France and Germany, but has a rich, complex taste deriving from the 
infusion of a blend of high-quality herbs and roots. The original recipe has 
remained unchanged and a secret to this day. Aperol is a lively drink that 
evokes the Italian lifestyle, from the aperitif hour to an evening in the 
piazza (square). Sunny and best enjoyed with friends, the unique Aperol taste 
is deliciously Italian but with a totally international appeal. Mixed with 
Prosecco and a splash of soda, Aperol makes the perfect Aperol Spritz, the 
irresistible drink that has taken Italy by storm and fast becoming a cult 
outside of Italy, extending to neighboring countries and even across the 
In January 2014, Aperol became the Official Global Spirits Partner of 
Manchester United. As the popularity of Aperol spreads outside of Italy, the 
three-and-a-half year partnership will provide year-round brand exposure, 
consumer engagement and promotional opportunities across established and new 
global markets. 
Related links: https://www.facebook.com/AperolSpritz - 

SOURCE  Gruppo Campari 
International Media Contact http://www.camparigroup.com/en/media/contacts 
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CO: Gruppo Campari
ST: England
-0- Jan/10/2014 11:55 GMT
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