Aperol Announced as Official Global Spirits Partner of Manchester United
MANCHESTER, England, Jan. 10, 2014 /CNW/ - Aperol, the globally renowned
Italian liqueur, has announced a partnership with Manchester United to become
the club's Official Global Spirits Partner from January 1(st) 2014 until the
end of the 2016/2017 season.
(Photo: http://photos.prnewswire.com/prnh/20140110/662695-a )
(Photo: http://photos.prnewswire.com/prnh/20140110/662695-b )
(Photo: http://photos.prnewswire.com/prnh/20140110/662695-c ) The
deal is another successful step in Aperol's ongoing international expansion,
thanks to the light, sparkling and refreshing signature drink Aperol Spritz,
and will give supporters across the world a new way to celebrate their passion
for Manchester United.
Aperol will become a global partner of United and, as part of the partnership,
Aperol branding will be prominent on the Old Trafford digital advertising
boards during Premier League, FA Cup and Capital One Cup home matches.
Additional advertising will feature in match day programmes, in the Manchester
United monthly magazine 'Inside United', on MUTV and the club's official
website, with supporters also able to enjoy Aperol Spritz in the Old Trafford
Bob Kunze-Concewitz, Chief Executive Officer, Gruppo Campari, commented on the
partnership, saying: "We're delighted to announce Aperol as the new way to
celebrate the joy and the passion for Manchester United.
"With the club widely recognised as the most supported in the world, this is a
partnership that will deliver brand exposure on a massive scale, helping to
provide Aperol, and its signature drink Aperol Spritz, with excellent levels
of year-round brand exposure, consumer engagement and promotional
opportunities in developed and new global markets.
"Manchester United is the most successful club in England and one of the most
successful in the world, winning with style and panache, bringing millions of
fans together in celebration.Similarly, Aperol is a brand that also embodies
success, celebration and sociability. The natural fit between the two brands
makes the partnership one that will bring continued success to both parties."
Manchester United's Group Managing Director, Richard Arnold, said: "We are
delighted to welcome Aperol as Manchester United's new Global Sprits Partner.
Aperol is an ambitious brand and we have been impressed by their innovative
approach to developing on an international stage.
"Manchester United has 659 million followers across the world and this
partnership will be another platform to bring the Club closer to these fans.
Aperol is a fitting partner to help the Club and its supporters to celebrate
our achievements and we look forward to hopefully sharing many successes
together in the coming years."
Aperol was launched in 1919 at the Padua International Fair. Created by the
Barbieri brothers, Aperol soon became one of the Italians' favorite liqueur.
It is light on alcohol at only 11 per cent by volume and 15 per cent by volume
in France and Germany, but has a rich, complex taste deriving from the
infusion of a blend of high-quality herbs and roots. The original recipe has
remained unchanged and a secret to this day. Aperol is a lively drink that
evokes the Italian lifestyle, from the aperitif hour to an evening in the
piazza (square). Sunny and best enjoyed with friends, the unique Aperol taste
is deliciously Italian but with a totally international appeal. Mixed with
Prosecco and a splash of soda, Aperol makes the perfect Aperol Spritz, the
irresistible drink that has taken Italy by storm and fast becoming a cult
outside of Italy, extending to neighboring countries and even across the
In January 2014, Aperol became the Official Global Spirits Partner of
Manchester United. As the popularity of Aperol spreads outside of Italy, the
three-and-a-half year partnership will provide year-round brand exposure,
consumer engagement and promotional opportunities across established and new
Related links: https://www.facebook.com/AperolSpritz -
SOURCE Gruppo Campari
International Media Contact http://www.camparigroup.com/en/media/contacts
To view this news release in HTML formatting, please use the following URL:
CO: Gruppo Campari
NI: FBR FOD ORDER ORDER
-0- Jan/10/2014 11:55 GMT
Press spacebar to pause and continue. Press esc to stop.