Automotive Leather Leader Katzkin Partners With VL Automotive To Create Exclusive Luxury Performance Car Experience

   Automotive Leather Leader Katzkin Partners With VL Automotive To Create
                 Exclusive Luxury Performance Car Experience

Katzkin Senior Advisor Bob Lutz Debuts All-New Concept Destino Featuring a
Custom Katzkin Interior at the 2014 Detroit Auto Show

PR Newswire

MONTEBELLO, Calif., Jan. 10, 2014

MONTEBELLO, Calif., Jan. 10, 2014 /PRNewswire/ --Katzkin, the global leader
in automotive interior transformation, continues its design mantra and enters
into the ultra-premium sports car arena by partnering with VL Automotive,
co-founded by Gilbert Villarreal and Bob Lutz. VL's newest concept Destino
luxury performance vehicle will debut at the 2014 North American International
Auto Show in Detroit at Cobo Center, January 13-26, 2014.

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VL's concept Destino with Katzkin interior launches in Detroit www.katzkin.com

Based on an award-winning design by Henrik Fisker, restyled by Bob Lutz, and
powered by the Chevrolet Corvette ZR1 powertrain, the Destino sedan was first
shown at the 2013 North American International Auto Show. VL Automotive has
teamed with Katzkin, a brand that has designed, manufactured and supplied
custom leather interiors for more than 30 years, to design bespoke interiors
for both the sedan and the new Destino concept.

"A beautifully designed car like the Destino deserves an exceptional
interior," said Bob Lutz, former General Motors vice chairman and currently a
senior advisor to Katzkin. "By providing a fully customized Katzkin interior,
we bring a custom-tailored design to the vehicle and its owner."

According to Brooks Mayberry, Katzkin's CEO, bringing the company's expertise
into a luxury market presents a new and exciting opportunity. "We've always
been successful in working with boutique, small niche brands and vehicles,"
said Mayberry. "VL allows us to align our leading design capabilities with
exceptional vehicles and we look forward to a long and growing future
relationship."

With the 2010 addition of Chief Designer Dave O'Connell, Katzkin has embraced
design as both a core value and a supporting pillar to the company's
world-class marketing strengths. O'Connell's background includes a near
two-decade role as Head Designer for Mitsubishi Motors, as well as his
long-term involvement with Art Center College of Design in Pasadena, Calif.,
where O'Connell is an alumnus and has been an instructor since 2001."Our
primary differentiation from any competitor is our ability to provide
personalization that expresses individuality for both the consumer and the
vehicle," said O'Connell.

While Katzkin's relationship with VL Automotive began through discussions
following Lutz's advisory role to the organization, it has deepened through
the connection O'Connell created with VL President and CEO Gilbert Villarreal,
when O'Connell's designs were brought to fruition in the Destino show car.
"Having been impressed by the expressive quality of Katzkin's leather designs
for decades, there was no question in my mind that this partnership would be a
winning proposition," said Villarreal. "Our goal quite simply is to maintain
and exceed the very high quality and exceptional design standards that both
Katzkin and VL Automotive will provide."

About Katzkin Leather, Inc.

Founded in 1983, Katzkin Leather, Inc., of Montebello, California is the
leading manufacturer of custom leather interiors. With a nationwide installer
base featuring over 2,500 restyling locations, Katzkin has created nearly two
million exciting vehicle interiors in the past 30 years.Katzkin maintains
more than 3,000 interior patterns, 135 colors and materials, and more custom
options than any other interior manufacturer.For more information, visit
Katzkin online at www.katzkin.com.

About VL Automotive

American-based VL Automotive was founded in 2012 by Gilbert Villarreal and Bob
Lutz as a boutique design and manufacturing company for luxury performance
vehicles. The Destino is manufactured in Auburn Hills. For more information,
please visit www.vl-automotive.com.



Premium Katzkin leather wraps the interior space of VL's ultra-premium concept
Destino, including the front seat, center console and door for a luxurious
look and feel.



The elegance of VL's concept Destino is further enriched by its beautifully
sculpted luxury instrument panel, trimmed in premium grade Katzkin leather
with red accent stitching.



The visual appeal and sculptural contours of VL's Destino concept are enhanced
by premium grade Katzkin leather with red stitching in both front and back
seating areas.



Bob Lutz, co-founder of VL Automotive and senior advisor to Katzkin



CONTACT: Deb Pollack, for Katzkin Leather, Inc., (t) 805-320-9248 (e)
deb@debpollack.com



To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/65129-katzkin-partners-with-vl-automotive-destino-concept-2014-naias

SOURCE Katzkin

Website: http://www.katzkin.com