Publix Super Markets Grows Business Intelligence Capacity With Teradata Active Data Warehouse Expansion

Publix Super Markets Grows Business Intelligence Capacity With Teradata Active
                           Data Warehouse Expansion

Greater data capacity will enhance enterprise agility, provide right-time
support for improved customer insight, service

PR Newswire

ATLANTA, Jan. 10, 2014

ATLANTA, Jan. 10, 2014 /PRNewswire/ --Teradata Corp. (NYSE: TDC), the leading
analytic data platforms, applications and services company, today announced
Publix Super Markets Inc., the country's largest employee-owned supermarket
chain, has expanded its Teradata Active Enterprise Data Warehouse to
accommodate growth and more complex analytics. The upgrade moves the data
warehouse functionality beyond traditional strategic analysis and into
tactical operational intelligence for smarter, faster merchandising and
marketing decisions and insight.

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The expansion includes the latest Teradata Active Enterprise Data Warehouse
platform, database software, and services. This will enhance Publix's ability
to leverage their data regardless of its type - to know more, and to do more
for business performance. The new platform enables quicker reaction and
response to changing business conditions and consumer behavior.

"We chose Teradata because of their consistent performance and reliability.
This upgrade of our Teradata environment will allow us to expand our
Enterprise Data Warehouse solution which provides valuable data analytics,"
said Laurie Douglas, Publix Chief Information officer. "Teradata's experience,
focus on retail solutions and leading-edge technology provide us with the
insights we need to extend our success in this competitive market."

"It is an honor to continue to do business with an innovative company like
Publix," said Dean Wold, Vice President of Retail Solutions for Teradata.
"Publix is the fastest-growing employee-owned retailer, and one that
recognizes the value of having the right data and analytics to support
strategic business decisions."

Teradata's customers include hundreds of retail organizations worldwide, and
15 of the top 20 global retailers.

Relevant News Links

  oTeradata Unified Data Architecture - Give any user any analytic on any
  oCome see the Teradata Retail team at the 2014 National Retail Federation
    convention in New York City, January 12-15 in booth #2465.

About Publix
Publix is privately owned and operated by its 166,000 employees, with 2012
sales of $27.5 billion. Currently Publix has 1,077 stores in Florida, Georgia,
South Carolina, Alabama and Tennessee. The company has been named one of
FORTUNE's "100 Best Companies to Work For in America" for 16 consecutive
years. In addition, Publix's dedication to superior quality and customer
service is recognized as tops in the grocery business, most recently by an
American Customer Satisfaction Index survey. For more information, visit the
company's website,

About Teradata
Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing
applications, and consulting services, helps organizations become more
competitive by increasing the value of their data and customer
relationships.Visit for details.

Get to know Teradata:

Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries.

SOURCE Teradata Corp.

Contact: Mike O'Sullivan, Teradata - U.S., (937) 242-4786,
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