comScore Releases December 2013 U.S. Online Video Rankings

          comScore Releases December 2013 U.S. Online Video Rankings

Online Content Videos Exceed 50 Billion Monthly Views for First Time on Record

PR Newswire

RESTON, Va., Jan. 10, 2014

RESTON, Va., Jan. 10, 2014 /PRNewswire/ --comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today released data from the comScore
Video Metrix service showing that 188.2 million Americans watched 52.4 billion
online content videos in December, while the number of video ad views totaled
35.2 billion.


Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at, ranked as the
top online video content property in December with 159.1 million unique
viewers. Facebook ranked #2 with 79.1 million viewers, followed by AOL, Inc.
with 76.2 million, Yahoo sites with 53.5 million and NDN with 49.4 million.
Nearly 52.4 billion video content views occurred during the month, with Google
Sites generating the highest number at 13.4 billion, followed by Facebook with
3.7 billion and AOL, Inc. with 1.4 billion. Google Sites had the highest
average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers

December 2013

Total U.S. – Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix
Property                       Total Unique Viewers  Videos (000)* Minutes per
                               (000)                               Viewer
Total Internet : Total         188,249               52,374,583    1,164.5
Google Sites                   159,090               13,384,434    356.7
Facebook**                     79,105                3,749,940     50.1
AOL, Inc.                      76,178                1,414,138     60.4
Yahoo Sites                    53,499                392,542       47.8
NDN                            49,388                530,275       71.2
Amazon Sites                   44,626                215,795       17.1
VEVO                           39,424                632,788       51.0
Microsoft Sites                36,662                609,765       36.9
Vimeo                          32,932                142,426       32.3
Turner Digital                 29,008                221,105       39.0

*A video is defined as any streamed segment of audiovisual content, including
both progressive downloads and live streams. For long-form, segmented content,
(e.g. television episodes with ad pods in the middle) each segment of the
content is counted as a distinct video stream. Video views are inclusive of
both user-initiated and auto-played videos that are viewed for longer than 3

**Facebook's December 2013 online video viewership, particularly the number of
video views, is substantially higher than prior months due to both organic and
inorganic factors. The largest (and inorganic) source of increase is the
recent inclusion, following a technical validation effort, of a significant
volume of short (typically 6-second) Vine videos that have been uploaded to
Facebook. The other, and currently less significant, factor is the limited
roll-out in December of auto-play videos in the Facebook News Feed.

Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 35.2 billion video ads in December, with AOL, Inc.
maintaining the #1 position with 4.3 billion ad impressions. came
in second with 3.6 billion ads, followed by Google Sites also with 3.6
billion, SpotXchange Video Ad Marketplace with 2.9 billion and TubeMogul Video
Ad Platform with 2.5 billion. Time spent watching video ads totaled 13.2
billion minutes, with AOL, Inc. delivering the highest duration of video ads
at nearly 1.9 billion minutes. Video ads reached 55.6 percent of the total
U.S. population an average of 204 times during the month. Hulu delivered the
highest frequency of video ads to its viewers with an average of 82.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed

December 2013

Total U.S. – Home and Work Locations

Ad Videos Only (Content Videos Not Included)

Source: comScore Video Metrix
                            Video Ads  Total Ad Frequency (Ads % Reach Total
Property                    (000)      Minutes  per Viewer)    U.S. Population
Total Internet : Total      35,235,361 13,235   204.1          55.6
AOL, Inc. (including        4,326,305  1,850    26.9           51.9†               3,566,607  1,506    23.4           49.2
Google Sites                3,564,204  353      32.3           35.6
SpotXchange Video Ad        2,895,520  975      24.5           38.0
TubeMogul Video Ad          2,467,934  802      21.3           37.3
BrightRoll Platform**†      2,451,140  1,148    14.8           53.3
Specific Media**            2,185,660  859      13.8           51.2
Hulu                        1,388,482  551      82.3           5.4
Tremor Video**              1,209,948  537      11.7           33.3
Videology†                  991,078    445      10.5           30.4

*Video ads include streaming-video advertising only and do not include other
types of video monetization, such as overlays, branded players, matching
banner ads, etc.

**Indicates video ad network

†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The December 2013 YouTube partner data revealed that video music channel VEVO
maintained the top position in the ranking with 38.5 million viewers.
Fullscreen held onto the #2 spot with 27.3 million unique viewers, followed by
ZEFR with 26.6 million, Maker Studios Inc. with 24.7 million, and Warner Music
with 22.7 million. Among the top 10 YouTube partners, Maker Studios Inc.
demonstrated the highest engagement (72 minutes per viewer), followed by VEVO
(51 minutes per viewer). VEVO streamed the greatest number of videos (622
million), followed by Maker Studios Inc. (523 million).

Top YouTube Partner Channels Ranked by Unique Video Viewers

December 2013

Total U.S. – Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix
Property                  Total Unique Viewers  Videos (000) Minutes per
                          (000)                              Viewer
VEVO @ YouTube            38,460                622,057      51.1
Fullscreen @ YouTube      27,346                358,267      40.9
ZEFR @ YouTube            26,598                143,042      14.9
Maker Studios Inc. @      24,726                522,869      72.2
Warner Music @ YouTube    22,672                151,209      19.1
warnerbros vfp @ YouTube  20,032                61,301       5.3
The Orchard @ YouTube     18,987                78,701       11.8
google @ YouTube          17,965                47,075       4.6
rumblefish @ YouTube      17,396                45,932       7.4
UMG @ YouTube             16,295                66,580       11.0

Other notable findings from December 2013 include:

  o86.9 percent of the U.S. Internet audience viewed online video.
  oThe duration of the average online content video was 4.2 minutes, while
    the average online video ad was 0.4 minutes.
  oVideo ads accounted for 40.2 percent of all videos viewed and 5.7 percent
    of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit

SOURCE comScore, Inc.

Contact: Adam Lella, comScore, Inc., (312) 775-6474,
Press spacebar to pause and continue. Press esc to stop.