Infinity Augmented Reality, Inc. Adds Ortal Zanzuri as New Chief Financial Officer

Infinity Augmented Reality, Inc. Adds Ortal Zanzuri as New Chief Financial 
Infinity AR Enhances Leadership Team With Seasoned Corporate Veteran 
NEW YORK, NY -- (Marketwired) -- 01/10/14 --  Infinity Augmented
Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB:
ALSO), the first augmented reality software platform to connect
universally with digital eyewear, smartphones, tablets, smart TVs and
connected cars, announced today that it has hired Ortal Zanzuri as
its new CFO. 
Ms. Zanzuri brings a wealth of knowledge and experience to Infinity
AR that includes her most recent position as Corporate Controller for
Pointer Telocation Ltd. (PNTR), a leading developer, manufacturer and
operator of Mobile Resource Management. In addition to her role at
Pointer Telocation, Ms. Zanzuri served as controller at Retalix Ltd
(RTLX), a leading global provider of innovative software and services
to high volume, high complexity retailers. She also served as a
Senior Accountant at Ernst & Young, and honed her craft as a trainee
at Deloitte Brightman Almagor. Prior to entering into the world of
finance, Ms. Zanzuri served four years with the Israeli Air Force. 
"I am excited and am looking forward to my new role at Infinity AR,"
says Zanzuri. "This industry is about to expand exponentially and I
am glad I am on the ground floor of an enterprise with such extensive
research and product development." Ms. Zanzuri is coming in at a time
of extraordinary growth in the company replacing former CFO, Josh
Yifat, who led the company's financial support for the creation and
development of its leading products. His dedication to the
enhancement and growth of the company is sincerely acknowledged and
"The upcoming launch of Google Glass will open the flood gates of
augmented reality technology and what can be accomplished with
wearable computers," says Infinity AR's CEO Enon Landenberg. "We are
staying ahead of the game with our software platform and with a great
team of leaders that now includes Ortal Zanzuri. Ortal brings
experience and expertise in financial planning, accounting, and the
development of successful strategies that fit perfectly with our
Google Glass is expected to impact a vast spectrum of sectors
ibuting to the predicted $6 billion wearable computer industry
by 2016 (IMS Research). According to ABI Research, the market for
wearable computers in the sports and health sectors alone will grow
to nearly 170 million devices by 2017, an annual growth rate of 41
About Augmented Reality
 Augmented reality is a medium in which real
sensory inputs are enhanced, or augmented, with relevant digital
information from the Internet. Using specially equipped eyewear,
virtual images, video, and sound are superimposed for the user over
what is actually seen and heard, heightening the real-life experience
with additional information that is pertinent, informative, practical
and entertaining. The individual user may also be fully immersed in a
virtual world, temporarily blocking out real surroundings. With
augmented reality, sensory inputs are no longer limited to what is
within eyeshot or earshot, but may incorporate, in real-time, all
that the network has to offer. 
Augmented reality requires an interface, such as digitally-enhanced
eyewear, that can instantaneously overlay virtual images and video on
top of what is actually experienced. Companies like Google and Lumus
are in the process of developing augmented reality glasses that will
change the way users see and interact with the world. Infinity AR
will utilize its augmented reality applications through these glasses
and through other mobile devices including smart phones. As the
individual changes his or her visual perspective the sights that are
overlaid change accordingly. The eyewear incorporates audio speakers
that add virtual sounds to the experience, as well as microphones
that capture and interpret the user's spoken commands through speech
recognition technology in order to summon desired information and
actions. Further information on the Company is available at its
Safe Harbor Forward-Looking Statements
 Some statements in this
release may be "forward-looking statements" for the purposes of the
Private Securities Litigation Reform Act of 1995. In some cases
forward-looking statements can be identified by words such as
"believe," "expect," "anticipate," "plan," "potential," "continue" or
similar expressions. Such forward-looking statements include risks
and uncertainties, and there are important factors that could cause
actual results to differ materially from those expressed or implied
by such forward-looking statements. These factors, risks and
uncertainties are discussed in our public filings with the Securities
and Exchange Commission. Readers are urged to carefully review and
consider the various disclosures made by us in our reports filed with
the Securities and Exchange Commission, which attempt to advise
interested parties of the risks and factors that may affect our
business, financial condition, results of operation and cash flows.
If one or more of these risks or uncertainties materialize, or if the
underlying assumptions prove incorrect, our actual results may vary
materially from those expected or projected. We undertake no
obligation to update these forward looking statements. 
Infinity Augmented Reality, Inc. 
Enon Landenberg
President and Chief Executive Officer 
(212) 201-4070 
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