ASICS America Expands Its Roster Of Brand Ambassadors With The Signing Of Elite Trainers Andrew Kastor And Michelle Lovitt

  ASICS America Expands Its Roster Of Brand Ambassadors With The Signing Of
               Elite Trainers Andrew Kastor And Michelle Lovitt

PR Newswire

IRVINE, Calif., Jan. 9, 2014

IRVINE, Calif., Jan. 9, 2014 /PRNewswire/ --ASICS America, the leading
designer and manufacturer of performance athletic shoes, apparel and
accessories, accentuates its strength in the running category and expands its
commitment to the rapidly growing training category with the signing of elite
coach Andrew Kastor and fitness expert Michelle Lovitt as brand trainers.


Andrew Kastor returns for another year as an ASICS ambassador, running expert
and coach. A staple in the running community with more than 15 years of
experience, Kastor will be responsible for creating training plans for ASICS
sponsored races, contributing inspirational and informative content to the
brand's website and social pages, and acting as an expert spokesperson for the
brand. Kastor also serves as the head coach of the Mammoth Track Club and the
primary running coach of the LA Roadrunners in conjunction with the ASICS LA
Marathon. He has trained some of the world's most elite runners including his
wife and ASICS elite athlete Deena Kastor.

Building upon its core of running, ASICS has added Michelle Lovitt, one of
Hollywood's most revered strength conditioning coaches, trainers & fitness
experts to its roster of brand ambassadors. Lovitt will serve as an official
ASICS trainer with a focus on training, a key growth category for the brand in
2014. Her longstanding commitment to providing her clients with the
educational tools that help them understand their bodies, get stronger, stay
motivated and achieve their fitness goals perfectly parallels ASICS philosophy
towards training. Lovitt will assist in developing strength and conditioning
programs for ASICS sponsored athletic events such as the ASICS World Series of
Beach Volleyball. She will also provide fitness advice and insight for ASICS
America's digital platforms. Lovitt has a successful track record and has
designed and implemented nutrition and exercise programs for professional and
Olympic athletes as well as Hollywood elite including Lauren Graham, Courteney
Cox, Mary-Louise Parker, Sean "Puffy" Combs, David Duchovny and Kiefer

"Andrew Kastor and Michelle Lovitt are both innovative leaders in their
respective fields, and we are thrilled they are part of the ASICS America
family," said ASICS America Director of Marketing, Shannon Scott. "Their
insight and commitment to pushing the boundaries of training with new and
advanced techniques will be invaluable in our effort to continue to bring
athletes of all levels the tools needed to take their fitness to the next

2013 marked a number of milestones in the running category for ASICS including
the title sponsorship of the first ASICS LA Marathon, continued sponsorship of
the Foot Locker Cross Country Championships, and the 20^th anniversary of the
legendary GEL-Kayano®. With an increased focus on training, the brand also
released a new line of training shoes, apparel and accessories this spring.
ASICS' renewed partnership with Andrew Kastor reinforces ASICS running
leadership, as Michelle Lovitt's expertise will help the brand as it continues
to grow the training category. Kastor and Lovitt's coaching will combine to
help athletes build strength, endurance and speed.

For further information on ASICS training initiatives and roster of athletes
and coaches, visit:

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic shoes, apparel and accessories. For more information,


Contact: Melinda Hutcheon, (949) 266-7029,; Noelle
Novoa, (949) 521-2866,
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