Starbucks Canada Launches First Twitter Gifting Program in Canada with Debut
Starbucks® Tweet-a-Coffee leads next evolution of eGifting one Tweet at a time
TORONTO, Jan. 9, 2014 /CNW/ - Today Starbucks Coffee Canada is taking eGifting
to the next level with the Canadian launch of "Tweet-a-Coffee" - the first
Twitter gifting program of its kind in Canada and the newest way for Canadians
to instantly share the gift of Starbucks in 140 characters or less.
"Starbucks is a gathering place that creates moments of connection between
people every day. Tweet-a-coffee is a brand new way for our customers to
connect with friends and followers and share the gift of Starbucks instantly,"
says Richard Burjaw , vice-president Starbucks Coffee Canada. "Whether it's
to say #thank you, #congratulations or simply #justbecause we're thrilled to
enable the ability for customers to spread some kindness."
Canadians are among the world's most active Internet users and with millions
of Canadians engaging on Twitter, Tweet-a-Coffee represents an incredible
opportunity for Canadians to engage, share and gift in new, simple way.
"We're excited for Starbucks to bring this program to Canada," says Kirstine
Stewart, head of Twitter Canada. "Shared experiences, be they a television
show, a sporting event, or a thoughtful gift, are at the heart of the Twitter
experience and to what it means to be a modern brand."
The Tweet-a-Coffee program is a key next step as Starbucks innovates its
social digital gifting offering. Beginning today, registered Starbucks account
customers across Canada can now send a $5.00 Starbucks Card eGift through
Twitter by following a few simple steps:
to get started and to link your Starbucks account and your
-- Follow the instructions to send a Tweet to
and to the gift recipient's Twitter handle
-- The recipient will receive a link on Twitter with details on
how to claim their $5 eGift.
-- You can send more eGifts directly on Twitter by sending a Tweet
Customers can redeem the$5 Starbucks CardeGift at participating Starbucks
stores in Canada either by printing out the eGift, showing it directly on
their mobile device, or by loading it to their Starbucks mobile app.
Customers in Canada can also send eGifts via email online at
To learn more about how to Tweet-a-Coffee, visit www.starbucks.ca/tweetacoffee
or find us on YouTube at http://youtu.be/6P4twKRm2Gg . To participate,
customers will need to set up a Starbucks.ca account and a Twitter account if
they don't already have one. Follow Starbucks Canada on Twitter at
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.ca.
SOURCE Starbucks Coffee Canada
Media Contact: Sarah Marinelli Edelman Canada 416.849.2496
Video with caption: "Video: Starbucks Canada Launches First Twitter Gifting
Program in Canada with Debut of "Tweet-a-Coffee"". Video available at:
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-0- Jan/09/2014 13:43 GMT
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