Colgate Total® offers simple tips to stick to your resolution

        Colgate Total® offers simple tips to stick to your resolution

New WebMD Survey Reveals Women's Attitudes on New Year's Resolutions

PR Newswire

NEW YORK, Jan. 9, 2014

NEW YORK, Jan.9, 2014 /PRNewswire/ --The start of a new year is often a time
for reflection and a resolve to change. Whether the resolutions are big or
small, most people by now are already starting down the path to a new and
better version of themselves. A new WebMD survey about resolutions revealed
that one in three women -- and nearly half of all Hispanic women in the U.S.
-- are making 2014 resolutions each January but almost 60% end up dropping
them by the end of March.

Inspired by the WebMD survey, Colgate Total® is helping women take charge of
their health in 2014. An overwhelming 79% of women said that the best way to
get them motivated to stay on course would be by following small, achievable
tips and advice that would make a measurable impact on their health. In
response, Colgate offers the following easy-to-follow tips to help women stay
on track for a better, healthy lifestyle this year.

  oSee Your Doctor – Many of us can fall into the habit of just going to the
    doctor when we aren't feeling well. Break that cycle by scheduling your
    annual physical and check-up and start going to the doctor when you are
    feeling fine.
  oTake a Walk – Working in front of a computer all day can lead to poor
    posture and eye strain. Try taking a short walk every 30 minutes to give
    your eyes a break and get a boost of energy.
  oDisconnect – Technology is everywhere. Take some time to disconnect and
    get away from the TV and other gadgets. Spending time away from the screen
    with your family or even alone may be just the break you are looking for.
  oBring the Gym Home – Expensive gyms aren't the only way to get fit.
    Purchase a jump rope or resistant bands and look for small pockets of time
    throughout the day when you can get in your own personal workout without
    having the leave your house.
  oRefresh Your Mouth Health -Add oral care to your healthy checklist this
    year. Choose a portfolio of products like Colgate Total® that can help
    keep your mouth healthy, and have a positive effect on your overall

"Oral health is another important habit that contributes to overall health.
Committing to improving oral health is a New Year's resolution anyone can
keep. When selecting a toothpaste, it's important to find one that not only
maintains mouth health, but that actually helps improve mouth health," states
Philip Durocher, Vice President & General Manager, U.S. Oral Care Marketing,
Colgate-Palmolive. "Colgate Total® is a great example of toothpaste that does
just that. Unlike other toothpaste, Colgate Total® toothpaste reduces dental
plaque germs for 12 hours^1, starts to strengthen enamel in 24 hours, and
helps improve gum health in four weeks.^2 It's a simple resolution that can
have a big impact."

While the WebMD survey results indicated that most people resolve to exercise
and lose weight, others vow to commit to different healthy habits such as
getting organized (39%), being happier (39%), and learning something new (37%)
– all of which make the list for 2014 resolutions.

For more information on ways to be healthier in the New Year and the Colgate
Total® regimen, please visit

About Colgate Total^® Products
The Colgate Total® line features a broad portfolio of products that provide a
range of oral care benefits. Each product has a formula that helps improve
the health of your mouth, to make you confident you are taking better control
of your oral care. Colgate Total® toothpaste has an antibacterial formula
clinically proven to actively fight plaque germs for 12 hours. It is the only
toothpaste both approved by the U.S. Food and Drug Administration (FDA) to
prevent gingivitis* and accepted by the American Dental Association to fight
plaque and gingivitis. Colgate Total® toothpaste also is the number-one
toothpaste recommended most by dentists and hygienists.

*Colgate Total^® toothpaste is approved through the New Drug Application
Process. Not approved for the prevention or treatment of serious gum disease
or other diseases.

About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate-Palmolive sells its products in over 200 countries and territories
around the world under such internationally recognized brand names as Colgate,
Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex,
Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's
Science Diet and Hill's Prescription Diet. For more information about
Colgate-Palmolive's global business, visit the Company's web site at To learn more about Colgate Bright Smiles, Bright Futures^®,
Colgate's global oral health education program, please visit

About WebMD
WebMD Health Corp. (NASDAQ: WBMD) is the leading provider of health
information services, serving consumers, physicians, healthcare professionals,
employers, and health plans through public and private online portals, mobile
platforms and health-focused publications. The WebMD Health Network
includesWebMD Health,Medscape, MedicineNet, eMedicineHealth, RxList,, Medscape Education and other ownedWebMDsites.

Survey Methodology: The survey was conducted online by WebMD from December
5-15, 2013, among a sample of U.S. women, age 18 or older. The sample size of
the survey is 4,348 U.S. women.

^1 vs. regular, fluoride toothpaste 12 hours after brushing; Fine H et al.
(2006) J Am Dent Assoc 137: 1406-1413
^2 Results improve with continued, twice daily use, shown in 6 month clinical
studies; Report by Y Li (Oct 2012)

SOURCE Colgate-Palmolive Company

Contact: Rena Glasser, Cohn & Wolfe, 212-798-9703,
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