Galleria Elevates the Evolution of Big Data to Improve Customer Centricity Through Demand Signal Analysis NRF 103rd Annual Convention & EXPO Business Wire CHICAGO -- January 9, 2014 Galleria, a leading provider of retail and category optimization solutions, today unveiled its proposal to help retailers and vendors benefit from Demand Signal Analytics (DSA), derived from basket- level transactional data. The development of Demand Signal Analytics (DSA) is revolutionary as both an insight and operational solution that enables the retailer and vendor partners to better understand the transfer of demand between products. The learning’s can be quickly executed to influence the strategic planning process and daily operational requirements of the business. “Until now, it has been almost impossible for retailers to anticipate product demand transfer across the channel,” said Mike Humphreys, CTO, Galleria. “With our Demand Signal Analytics, retailers can effortlessly mine Big Data through the elevated perspective of true basket performance in order to understand and predict instances of product substitutions that mirror omni-channel consumer behavior.” Utilizing Galleria Foundation Services (GFS) as a cloud-based central repository for current (and historical) sales and demand intelligence data, DSA allows for automatic yet highly sophisticated semi-autonomous analysis which can be investigated to present previously unseen hierarchic demand data, co-occurrence matrices and product substitution probabilities. The interpretation of this demand intelligence enables the retailer to gain richer insights, improve operational efficiency, enhance optimization and ultimately provide greater customer satisfaction. By using GFS as the demand signal repository Galleria is able to reinforce existing master data, and as such, many other core business value areas will benefit from enhanced capabilities through the insights available from DSA, such as market basket and category adjacency analysis. As a result, improved decision making can be seen across various business groups, including category management, supply chain, inventory, promotion and event management, etc. With Demand Signal Analytics it is possible to execute a credible strategy for demand transfer management. The promotion of market basket data makes it possible to estimate what would happen to the sales of alternative products within the assortment should the original product choice no longer be available. As such, Galleria is able to calculate the percentage of likely demand transferred to other products and optimize these items accordingly, promoting an avoidance of lost sales due to poor alternate product availability. Product substitution intelligence mined from DSA is readily communicated through GFS to Galleria’s Strategic Assortment solution which enables the systematic optimization of the assortment at a store-specific level targeted to customer shopping habits and substitution behavior. Enabling the enhancement of master data across the spectrum, intelligence is heightened by information made available through Demand Signal Analytics; this information can later be mined for use in further reporting and analysis in such respects as the number of baskets per item sold, the number of baskets sold per category or store, top item affinities and loyalty indices. “DSA is the next generation in our family of functionality that is inherently built into our entire suite of solutions,” Humphreys said. For more information, visit Galleria booth 3249 at NRF’s Big Show, January 13 – 14, 2014 or visit www.galleria-rts.com. About Galleria Retail Technology Solutions Galleria is the leading provider of retailer and vendor category planning, automation, optimization solutions and consulting services. With its comprehensive product suite, Galleria provides customer-focused solutions for data warehousing, management and insight, workflow management, clustering and the automation and optimization of assortment and space planning, all of which are supported by detailed analytics and reporting solutions, designed to meet the needs of retailers and vendors. The net result is that users realize significant benefits including: increased sales, enhanced margins, reduced waste/mark-down and accelerated inventory turns. Galleria’s flexible solutions can be hosted by Galleria and/or operated as both desktop and integrated solutions as well as being provided as pure consultancy services. Galleria currently works with many of the world’s leading retailers and vendors including A&P, Coop Denmark, East of England Coop, Giant Eagle, Maxima, M.Video, Morrisons, One Stop, Safeway, Tesco and Unilever. For more information about Galleria, visit www.galleria-rts.com. Contact: Galleria Retail Technology Solutions Rochelle Ellis VP - Marketing +1 (866) 397 0546 +44 (0)7964 906 121 www.galleria-rts.com
Galleria Elevates the Evolution of Big Data to Improve Customer Centricity Through Demand Signal Analysis
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