Galleria Elevates the Evolution of Big Data to Improve Customer Centricity Through Demand Signal Analysis

  Galleria Elevates the Evolution of Big Data to Improve Customer Centricity
  Through Demand Signal Analysis

NRF 103rd Annual Convention & EXPO

Business Wire

CHICAGO -- January 9, 2014

Galleria, a leading provider of retail and category optimization solutions,
today unveiled its proposal to help retailers and vendors benefit from Demand
Signal Analytics (DSA), derived from basket- level transactional data.

The development of Demand Signal Analytics (DSA) is revolutionary as both an
insight and operational solution that enables the retailer and vendor partners
to better understand the transfer of demand between products. The learning’s
can be quickly executed to influence the strategic planning process and daily
operational requirements of the business.

“Until now, it has been almost impossible for retailers to anticipate product
demand transfer across the channel,” said Mike Humphreys, CTO, Galleria. “With
our Demand Signal Analytics, retailers can effortlessly mine Big Data through
the elevated perspective of true basket performance in order to understand and
predict instances of product substitutions that mirror omni-channel consumer

Utilizing Galleria Foundation Services (GFS) as a cloud-based central
repository for current (and historical) sales and demand intelligence data,
DSA allows for automatic yet highly sophisticated semi-autonomous analysis
which can be investigated to present previously unseen hierarchic demand data,
co-occurrence matrices and product substitution probabilities. The
interpretation of this demand intelligence enables the retailer to gain richer
insights, improve operational efficiency, enhance optimization and ultimately
provide greater customer satisfaction.

By using GFS as the demand signal repository Galleria is able to reinforce
existing master data, and as such, many other core business value areas will
benefit from enhanced capabilities through the insights available from DSA,
such as market basket and category adjacency analysis. As a result, improved
decision making can be seen across various business groups, including category
management, supply chain, inventory, promotion and event management, etc.

With Demand Signal Analytics it is possible to execute a credible strategy for
demand transfer management. The promotion of market basket data makes it
possible to estimate what would happen to the sales of alternative products
within the assortment should the original product choice no longer be
available. As such, Galleria is able to calculate the percentage of likely
demand transferred to other products and optimize these items accordingly,
promoting an avoidance of lost sales due to poor alternate product
availability. Product substitution intelligence mined from DSA is readily
communicated through GFS to Galleria’s Strategic Assortment solution which
enables the systematic optimization of the assortment at a store-specific
level targeted to customer shopping habits and substitution behavior.

Enabling the enhancement of master data across the spectrum, intelligence is
heightened by information made available through Demand Signal Analytics; this
information can later be mined for use in further reporting and analysis in
such respects as the number of baskets per item sold, the number of baskets
sold per category or store, top item affinities and loyalty indices.

“DSA is the next generation in our family of functionality that is inherently
built into our entire suite of solutions,” Humphreys said.

For more information, visit Galleria booth 3249 at NRF’s Big Show, January 13
– 14, 2014 or visit

About Galleria Retail Technology Solutions

Galleria is the leading provider of retailer and vendor category planning,
automation, optimization solutions and consulting services. With its
comprehensive product suite, Galleria provides customer-focused solutions for
data warehousing, management and insight, workflow management, clustering and
the automation and optimization of assortment and space planning, all of which
are supported by detailed analytics and reporting solutions, designed to meet
the needs of retailers and vendors. The net result is that users realize
significant benefits including: increased sales, enhanced margins, reduced
waste/mark-down and accelerated inventory turns.

Galleria’s flexible solutions can be hosted by Galleria and/or operated as
both desktop and integrated solutions as well as being provided as pure
consultancy services. Galleria currently works with many of the world’s
leading retailers and vendors including A&P, Coop Denmark, East of England
Coop, Giant Eagle, Maxima, M.Video, Morrisons, One Stop, Safeway, Tesco and

For more information about Galleria, visit


Galleria Retail Technology Solutions
Rochelle Ellis
VP - Marketing
+1 (866) 397 0546
+44 (0)7964 906 121
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