Winners of "2013-2014 Global iBrands Top 20" Announced

            Winners of "2013-2014 Global iBrands Top 20" Announced

PR Newswire

LAS VEGAS, Jan. 9, 2014

LAS VEGAS, Jan. 9, 2014 /PRNewswire/ -- On-site of the forty-eighth
international Consumer Electronics Show (CES), IDG announced the winners of
"2013-2014 Global iBrands Top 20". Twenty brands in the Apple industry chain
including Moshi, iLuv, Otterbox, iPEARL, POWEROCKS, MOMAX and iWALK, became
well-deserved winners in the iBrands award ceremony of the year, showing to
the global users the greatest passion in Apple industry chain. About 400 media
from all over the world made tracking reports for the grand award ceremony
on-site. (Photo taken on-site:
http://cebrands.cn/news.asp?op=read&cate=&ID=104)

"2013-2014 Global iBrands Top 20" is not only a grand international appraisal
sponsored by IDG, collaborated with IDC (International Data Corp., a market
investigation and survey authority) and other professional institutions,
represented by iPad, iPhone, iPod and iTV and focusing on "i" series of brands
in the Apple industry chain, but also an international exchange, display and
cooperation platform for brands in the global Apple industry chain. It is
understood that the theme for the activity of the year is "Outstanding
achievement stems from pursuit of sustainable competitiveness of brand" and
the activity will continue to focus on high-end products in the global Apple
industry chain, show quintessence of science and art, and appreciate high-end
technologies. Meanwhile, the event also forms an international authoritative
exchange and cooperation platform for brands in the global Apple industry
chain, fully promoting in-depth development of the industry.

The appraisal for "Global iBrands Top 20" will focus on brand enterprises
providing services, and brands of industrial application, in the upstream and
downstream of Apple's "i" series industry. According to brand appraisal and
selection rules, which comprehensively evaluate the service brands in the
global Apple industry chain for 2013, the brand enterprises take the lead in
competition in the Apple industry. In this year's appraisal and selection for
Global iBrands, Top 20 brands for five categories, namely protective type
accessory brands, application type peripheral brands, best cooperative
partner, most IN design and customer's favorite brands are selected mainly
based on five aspects and according to innovation, efficient, primacy and
other standards, by means of investigation, data, review panel of voting
experts and etc. By appraisal and selection of over seven months, eventually,
Otterbox, Monster, Speck, Bowers&Wilkins, JBL, Sennheiser, Moshi, iPEARL,
Spigen, Jabra, POWEROCKS, MOMAX, iLuv, Golla, TTAF, Belkin, Griffin, Targus,
SwitchEasy and iWALK won the honor and received trophies of "2013-2014 Global
iBrands Top 20" from Mr. Michael Friedenberg (IDG CEO), jointly showing to the
world the quintessence of combining science and art of 2013 Apple peripherals,
and continued to lead global Apple users to appreciate high-end products.

The improvement of industry chain competitiveness is the key for Apple to
break through

Once, Apple Inc. helped the IT industry to redefine mobile phones and
computers in the mobile Internet age, defining mainstream in terms of
appearance, interface, application and etc. Apple Inc. is the most valuable
listed company in the world, with market value over USD 600 billion and
historical record of share price exceeding USD 700. However, with the growth
of Android, Windows Phone and etc. in such industry, Apple seems to be under
the threat of losing the leading position. Google, Microsoft, Samsung, Nokia
and other competitors impact the sales performance of iPhone, iPad and other
Apple's products in terms of software and hardware and etc. Facing such
challenge, with regard to enterprises in the global Apple industry chain, the
key point is to keep up with the future tidal wave and correctly determine
development direction to build its own brands and sustainable competitiveness
of Apple industry chain.

In this regard, experts for appraisal and selection for Global iBrands Top 20
indicated that brand competitiveness is of great significance to overall
competitiveness of the enterprise; brand competition covers many factors
including product development, design, production, sale, service, management,
technology, scale, concept of value and image character. Achievement of brand
competitiveness is acquirement of ability to expand and occupy the market and
to obtain greater market share. With regard to the Apple industry chain,
competitiveness is internal impetus for development of enterprises in the
Apple industry chain and the core capability of enterprise. In the fierce
market competition, enterprises in the Apple industry chain can only seek
development by continuously adapting themselves to change in environment,
satisfying the increasing requirement of customers, knowing clearly difference
in all resources, ability and other factors necessary for winning the
competition, properly handling keys to success and making continuous
innovation. Meanwhile, enterprises in the Apple industry chain should also
take into consideration technologies, environment, customers and other value
segments, to keep sufficient vitality, continuously improve competitiveness,
retain their own features, maintain differentiation and monopoly of the Apple
industry chain, and obtain more recognition of consumers and cooperative
enterprises, so that the Apple industry chain can reserve development ability
in the future development.

Mr. Michael Friedenberg (IDG CEO) said: "For a long time, Apple's products
lead the consumer electronics fashion in terms of appearance, interface,
application and functions and form the direction for global technology
innovation and industry development. Currently, competition for ecosphere has
already been increasingly fierce for brands in the Apple industry chain.
Enterprises of iBrands can further improve core capability only by building a
more stable brand image, and should take advantage of brands for more smooth
international development, and improve global competitiveness of brand. The
purpose of the appraisal and selection activity for 'Global iBrands Top 20' is
to show to the world the quintessence of combining science and art of Apple's
peripherals, at the same time when Apple's products sweep the world, lead
global Apple users to appreciate high-end products, and promote greater
development in the Apple industry chain and creates outstanding brands while
guiding global Apple users."

Perfect combination of science and art shows brand brilliance to the world

Among the winner of "Global iBrands Top 20", thanks to distinctive product
advantages and innovation, greater market competitiveness, iPEARL, POWEROCKS,
MOMAX and iWALK become the excellent representatives in brands of the Apple
industry chain.

Specifically, iPEARL focuses on design and manufacturing of personalized,
fashionable and portable digital accessories, and is good at integrating
innovative technologies and extraordinary originality into popular
contemporary digital products, provides products covering digital electronics,
protective peripherals, interconnection technologies and other areas, and
offers peripheral accessories of all Apple series and Samsung series, thus
satisfying diversified requirements of users.

POWEROCKS, derived from American high-end portable power source brand and
obtained authorization of Apple Inc. when the brand was registered in 2003. It
specializes in R&D, manufacturing and sale of POWEROCKS (a brand in the Apple
industry chain) portable power source. Meanwhile, it has focused on R&D and
manufacturing of lithium ion battery (a core part affecting safety performance
of portable power source) for over ten years.

MOMAX, an impassioned, young and vibrant brand, established in Hong Kong in
2003, has been committed to providing customers with high quality and brand
new products and services. Thanks to the cherished original works and humanity
design, MOMAX obtained authorization of Apple Inc. and has won many awards for
its unique product design. For just a few years, it has become the most
vibrant and brilliant accessory brand of mobile digital product, with popular
products in the market.

iWALK, a Korean company, established in 2003, provides comprehensive
accessories of Apple products and intelligent terminal. It has a sub-brand of
iWALK, has been the winner of "Leading Brands in the Global Apple Industry"
for successive two years, and sells products in over 40 countries. It aims to
become the world's top 5 companies of comprehensive accessory.

Currently, with further enhancement of energy of the Apply industry chain and
further popularization of intelligence of consumer electronics, brands in the
Apple industry chain is undoubtedly the segment with the greatest potential
value in consumer electronics area. While, appraisal and selection for
"2013-2014 Global iBrands Top 20" fully evaluates development of international
top brands of Apple "i" series for 2013 and introduces to global Apple users
the iBrands products which are most popular with iFans. Let us focus on
appraisal and selection for "2013-2014 Global iBrands Top 20", and show to the
world the brilliance of iBrand and pursue sustainable competitiveness of
brands in the Apple industry chain and outstanding achievements.

SOURCE IDG China

Website: http://cebrands.cn/news.asp?op=read&cate=&ID=104
Contact: Selina Wang, +86-134 2875 4213 and selina_wang@idg.com.cn
 
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