Valspar Paint Unveils 2014 Color Outlook

  Valspar Paint Unveils 2014 Color Outlook

Valspar predicts color palettes inspired by minimalism, blended traditions and
customization will refresh and redefine homes in the year to come

Business Wire

CHICAGO -- January 9, 2014

Delivering on the promise to help people connect to the power in color,
Valspar Paint^® reveals its 2014 Color Outlook and trend palettes. In 2014,
Valspar predicts the theme of “redefining the home” will grow in importance in
the coming year and has curated three distinct color palettes that embrace
this forecasted trend. Each color palette – Zenergy, Time Traveler and Yours
Truly – is inspired by the newest underlying influences and movements that are
expressed in fashion, food, art, interior design and lifestyle.

Valspar Paint Unveils 2014 Color Outlook - Zenergy Trend Palette (Photo:
Valspar)

Valspar Paint Unveils 2014 Color Outlook - Zenergy Trend Palette (Photo:
Valspar)

“In 2014, consumers will be redefining what matters and will feel a growing
awareness of what’s important,” said Sue Kim, Valspar Color Strategist. “The
Valspar 2014 Color Outlook draws on this trend, with color palettes that are
inspired by how people are purposefully incorporating these redefined
experiences into their daily lives.”

Zenergy, Time Traveler and Yours Truly are color palettes that serve to
restore spirits  with a return to simplicity, reconnect us to cultures and
customs gone by, and reinvent style with expressions of creativity. Colors in
the palettes range from serene cool hues to grounded earthy tones to bold
traditional colors, offering a wide variety of color choices to refresh any
room in the home.

The Valspar 2014 Color Outlook palettes:

  *Zenergy – As desires shift toward restoring balance and simplifying in an
    effort to revitalize and energize, colors and styles that reflect
    minimalism and uncomplicated quiet luxury will grow in popularity for
    2014. Trend colors in this palette include serene greens and blues and
    cool hues that are restorative and unpretentious. Lighter, natural colors
    that set a feathered atmosphere are paired with darker, soulful shades.
    Warm wood tones and orderly geometric lines will counter and complement
    the minimalism of the colors.
  *Time Traveler – This trend palette reflects the desire to reconnect to
    cultures and customs of faraway times and places and the yearning to weave
    these collected stories into our modern lives and homes like patchwork.
    Inspired by history, fantasy, folklore and tribal motifs, colors and
    styles are combined in a way that pays tribute to tradition, but with
    fresh perspective. Trend colors in this palette focus on visually rich
    hues borrowed from different cultures and eras. Lighter hues featuring
    gray undertones are married with bold traditional colors to take a piece
    of history and reconnect it in a modern home.
  *Yours Truly – As our lives become increasingly curated, we are reinventing
    traditional function through customization and personal expression,
    allowing for an aesthetic that feels custom, handcrafted, re-imagined, and
    a bit imperfect but always inspired. We see the importance of connecting
    to the products we buy through stories and personal touch, and gravitate
    toward creatively blending different materials and finishes for a look
    that is experimental, unexpected and all our own. This color palette is
    grounded with earthy tones, but the addition of clean greens and blues
    reflects new adventure and discovery.

"There is cohesion to the story of each of the trend palettes, but the strong
versatility and range of the individual colors encourages experimentation and
self-expression in the home as we seek to redefine in the year ahead,”
continues Kim. “With options that complement every personal taste and décor
style, the Valspar 2014 Color Outlook gives consumers the confidence they need
during the color selection process to choose a color they will love and create
a beautiful space.”

This marks the fifth annual Valspar Color Outlook, which each year examines
new prevailing directions and inspirations that are beginning to be expressed
in functional art forms and lifestyle. Valspar research looks at broad global
issues, consumer behaviors and the economy and analyzes how these influences
filter down to interior colors, materials and finishes. The Valspar Color
Outlook and trend palettes serve to capture the ideas that are relevant and
refreshing to consumers.

As part of the Valspar 2014 Color Outlook unveiling, Valspar is hosting a
series of activations on the Valspar Paint Facebook page, providing Valspar
fans unique access to colors and personal color tips and advice from the
Valspar trend palettes and beyond including the Valspar Palette of the Day
Sweepstakes and a live Facebook Chat with Valspar Color Strategist Sue Kim.

  *Valspar Palette of the Day Sweepstakes: Beginning Tuesday, January 14 at
    9:30 a.m. EST through Thursday, January 16 at 11:59 p.m. EST, Valspar will
    host a sweepstakes giving away trend colors from each of the palettes.
    Each day will feature a new palette. New or current fans are encouraged to
    visit the Valspar Paint Facebook page to enter the daily sweepstakes for a
    chance to win one free gallon of Valspar paint. Participants are required
    to be a fan of the Valspar Paint Facebook page prior to entering. Fifteen
    randomly selected entrants will win each day (see official rules at
    www.facebook.com/ValsparPaint).
  *Facebook Chat with Valspar Color Strategist Sue Kim: On Thursday, January
    23, Valspar Color Strategist Sue Kim will host a live color chat on the
    Valspar Paint Facebook page answering fan questions and providing personal
    color tips and advice to help everyone make the most of their color
    selection journey.

Valspar is committed to helping everyone find the right color to transform any
space and offers unique and innovative tools to help with every step of the
color selection journey. These tools, available on ValsparPaint.com, include
color guarantees to help ensure everyone finds the right color, the Virtual
Painter, which allows consumers to upload photos and virtually paint them
using Valspar colors and Valspar Paint Sample Kits to explore color options in
the home. Additionally, the new free Valspar Color Connect app, available in
the App Store, connects consumers to Valspar color consultants for real-time
expert advice and everything they need to make their paint journey a success.

For more information about Valspar Paint, the 2014 Color Outlook and trend
palettes, or to locate a dealer, visit ValsparPaint.com, follow us on Facebook
at Facebook.com/ValsparPaint, on Twitter at Twitter.com/Valspar_Paint, on
Instagram at Instagram.com/ValsparPaint, on Pinterest at
Pinterest.com/ValsparPaint and on YouTube at YouTube.com/user/ValsparPaint.

About The Valspar Corporation
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and
coatings industry. Since 1806, Valspar has been dedicated to bringing
customers the latest innovations, the finest quality and the best customer
service in the coatings industry.

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Contact:

LaForce + Stevens
Allison Strassberg, 212-242-9353
astrassberg@LaForce-Stevens.com