NEC Showcasing Integrated Life-cycle Management Retail Solution at NRF14 to Empower Today’s Retailers

  NEC Showcasing Integrated Life-cycle Management Retail Solution at NRF14 to
  Empower Today’s Retailers

 NEC to show retail solutions integrating hardware, software and services as
  well as an innovative solution incorporating facial recognition technology

NRF 103rd Annual Convention & EXPO

Business Wire

IRVING, Texas -- January 9, 2014

NEC Corporation of America (NEC), a leading provider and integrator of
advanced IT and communications solutions, today announced that it will be
demonstrating its integrated retail solution during the National Retail
Federation conference, being held Jan. 12-15, 2014, at Jacob K. Javits
Convention Center in New York.

NEC will be introducing the Stanchion™ POS system, a retail solution that
integrates hardware, software and services to enable store managers and staff
greater access to data, better communications and increased productivity
within their store environment. The solution helps retail employees collect
real-time data and make ordering, forecasting and operational decisions more
quickly from the store floor. This type of approach can help retailers deliver
a better customer service to today’s increasingly tech-savvy, educated
consumers. Visit NEC in Booth #351 during the NRF14 EXPO Jan. 13-14.

“In today’s environment, retailers constantly must adopt new hardware and
software technology to tailor applications and customized marketing programs
that meet the demands of highly sophisticated consumers,” said Jerry Sheldon,
vice president of IHL Group. “POS manufacturers need to take note of these
changes and stay ahead of these trends by creating easy-to-implement POS and
software solutions for the ever-changing retail environment. Many retailers
are embracing the concept of implementing a full Life-cycle Management
(LCM)-based solution that brings together software, hardware and services into
one solution, which has the potential to lower the overall total cost of
ownership (TCO).”

“Microsoft believes that the customer is at the heart of every effective
retail strategy,” said Tracy Issel, general manager Worldwide Retail, Consumer
Goods and Hospitality at Microsoft. “Our Windows Embedded software enables
retailers to take customer service to the next level by enabling a more
personal, seamless and differentiated shopping experience. NEC optimizes the
competitive edge of our software to enhance its POS solutions.”

In addition to demonstrating the Stanchion retail solution, NEC will have a
special demonstration of a POS solution using NEC’s propriety object
recognition technology, which includes a camera to capture and recognize a
product image. This technology will reduce the need for barcode scanning on
produce and potentially improve the efficiencies of a cashier’s operations.

Incorporating Biometrics Technology into Retail Solutions

NEC will also preview a visualization of customer activity in front of product
displays. This solution incorporates NEC facial recognition technology and the
Microsoft Kinect camera. From a retailer’s perspective, benefits include
identifying shopper demographics and identifying VIP customers. The solution
will be demonstrated in Microsoft’s Booth # 2703.

To learn more about NEC’s retail and facial recognition solutions, go to and For more information about
today’s retail industry trends and the latest product developments from NEC,
visit the retail site.

More information on NEC can be found at:
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Twitter: @NEC

© 2014 NEC Corporation of America. Stanchion and the Stanchion logo are
trademarks of NEC Corporation of America. NEC is a registered trademark of NEC
Corporation. All Rights Reserved. Other product or service marks mentioned are
the trademarks of their respective owners.


NEC Corporation of America
Linda Graham, 214-262-3766
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