CounterPath ITSP Partner Program Helps Operators Cater to the Tech Savvy Mobile
Tier 2 operators are leveraging CounterPath's Internet Telephony
Service Provider partner program to reach new consumers and bolster
their mobile UC offerings in this increasingly competitive landscape
VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 01/09/14 --
CounterPath Corporation (NASDAQ:CPAH)(TSX:CCV), a leading developer
of award-winning desktop, tablet and mobile VoIP software products
and solutions today announced that its Internet Telephony Service
Provider (ITSP) partner program, with more than 100 partners
currently enrolled, is also welcoming larger Tier 2 operators which
are recognizing the program's value as a way to expand market reach
and build loyalty among existing customers with a smooth mobile user
experience. CounterPath's ITSP program helps providers self-certify
the Bria mobile and tablet clients so that end users can use an "off
the shelf" client without any special confirmation required.
The program is aimed at helping providers combat the Internet over
the top (OTT) competitors. As an example, Skype, now owned by
Microsoft, delivers approximately 34 percent of all international
voice and video traffic. By 2017, nearly 50% of all calls made on a
global basis will be VoIP enabled, and up to 80 percent of the 1.07
billion users of OTT mobile VoIP services will be delivered by
third-party OTT players.(1) CounterPath's ITSP program is another
tool to help providers fight against the competitive threat of
Internet OTT providers.
The CounterPath ITSP program enables Internet Telephony Service
Providers to certify their service with Bria mobile and tablet
softphones for iOS and Android and provide a pre-provisioned service
option for consumers within the softphone client. Not only does this
simplify the set-up process and improve the user experience for the
providers' current customers but participating ITSPs can expand their
market reach to new customers who may purchase and install Bria
softphone clients and then choose a provider from the list of
certified ITSPs included in the Bria client.
Launched in 2011, the ITSP program has certified more than 100 ITSPs
from across the globe, including the United States, United Kingdom,
Argentina and Japan, which collectively serve millions of customers
"What makes the CounterPath ITSP program an interesting growth
channel for Tier 2 operators such as Nova and Ventelo is that
smartphones and tablets are now a table-stakes offering for their
customers," said Todd Carothers, EVP Marketing and Products,
CounterPath. "When you tie that together with the market acceptance
of OTT solutions and increasing demand for enterprise-ready,
best-in-class UC services, you get a win-win-win opportunity for
operators, consumers and application providers like CounterPath.
Mobility is the driving force among today's tech savvy consumers and
the better the end user experience, the stronger the brand loyalty
when it comes to their communication providers."
Registration for the CounterPath ITSP program is free via the
CounterPath website and once approved, the partner will appear in a
list of pre-provisioned VoIP providers within CounterPath's iOS and
Android mobile and tablet softphone clients. Operators can also white
label their mobile solutions directly from CounterPath, enabling them
to customize their softphone solution with their brand identity and
customer specific features.
To learn more about the ITSP Partner Program or to become a partner,
Bria is available via the iTunes and Google Play app stores. For more
mobile or desktop softphone products and solutions visit
(1) Source: TeleGeography, Juniper, Gartner.
CounterPath's SIP-based VoIP softphones are changing the face of
telecommunications. An industry and user favorite, Bria softphones
for desktop and mobile devices, together with the Company's server
applications and Fixed Mobile Convergence (FMC) solutions, enable
service providers, OEMs and enterprises large and small around the
globe to offer a seamless and unified communications experience
across both fixed and mobile networks. Standards-based,
cost-effective and reliable, CounterPath's award-winning solutions
power the voice and video calling, messaging, and presence offerings
of customers such as Alcatel-Lucent, AT&T, Avaya, BroadSoft, BT,
Cisco Systems, GENBAND, Metaswitch Networks, Mitel, NEC, Network
Norway, Rogers and Verizon.
Hill + Knowlton Strategies
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