New Campaign Encourages Michigan Residents to Cut Down on Wasted Energy

New Campaign Encourages Michigan Residents to Cut Down on Wasted Energy 
Michigan Residents Use More Than National Average 
LANSING, MI -- (Marketwired) -- 01/09/14 --  According to the U.S
Energy Information Administration, Michigan households use 123
million Btu (British thermal unit, a traditional unit of energy) per
home, about 38 percent more than the U.S. average. To help change
that, Michigan Saves, a nonprofit dedicated to making energy
improvements easy and affordable, is launching "Avoid Energy Drama,"
a campaign that shows residents how to stay comfortable in their
homes without wasting energy. 
"We need to wake up Michigan residents to their energy consumption
issues while also providing them easy, prescriptive steps on how to
make their homes more energy efficient," said Mary Templeton,
executive director of Michigan Saves. "This campaign does that by
taking a light-hearted look at the drama that ensues when it comes to
making a home more energy efficient, whether it involves critiquing a
husband's handiwork or fighting over the thermostat. It's a fun way
to get the message across that we can stop wasting energy and still
stay comfortable." 
The public service announcement (PSA) campaign, developed with
support from Consumers Energy, DTE Energy and Dow Building Solutions,
a business unit of Michigan-based Dow Chemical Company, educates
Michigan residents about energy saving solutions and motivates them
to take control of their energy use. 
The campaign drives residents to an interactive website,
www.avoidenergydrama.com, that includes tips and energy saving
solutions. Visitors to the site have the option to select the drama
they are experiencing such as, "My home is always too hot or too
cold," or "Energy upgrades cost too much." Based on their selection,
the website serves up helpful advice and resources based on that
situation. For example, Michigan Saves offers loans for energy
efficient home improvements and help finding a contractor while
Consumers Energy and DTE Energy provide home energy assessments that
show exactly where and how energy is wasted. Dow provides affordable
and easy-to-use air sealing and insulation products which are readily
available at local retailers. 
"We appreciate Consumers Energy, DTE Energy and Dow for joining us in
the campaign and for their vested interest in educating Michigan
residents about energy efficiency," said Templeton. "We hope the
campaign helps everyone avoid the drama and reduce energy waste." 
For more information about the campaign, visit
www.avoidenergydrama.com. 
About Michigan Saves
 Michigan Saves is a nonprofit dedicated to
making energy improvements easier for all Michigan energy consumers.
To accomplish this, Michigan Saves makes affordable financing and
other incentives available through grants and partnerships with
private sector lenders. We also authorize and monitor a network of
contractors and recognize those with advanced training. Our current
portfolio includes programs for residential, commercial, and
municipal customers, and supports energy efficiency, geothermal, and
solar PV projects. For more information visit
http://michigansaves.org/. 
About Consumers Energy
 Consumers Energy, Michigan's largest utility,
is the principal subsidiary of CMS Energy
 (NYSE: CMS), providing
natural gas and electricity to 6.6 million of the state's 10 million
residents in all 68 Lower Peninsula counties. For more information
regarding Consumers Energy, go to: www.ConsumersEnergy.com or join us
on Facebook at www.facebook.com/consumersenergymichigan. 
About DTE Energy
 DTE Energy (NYSE: DTE) is a Detroit-based
diversified energy company involved in the development and management
of energy-related businesses and services nationwide. Its operating
units include an electric utility serving 2.1 million customers in
Southeastern Michigan and a natural gas utility serving 1.2 million
customers in Michigan. The DTE Energy portfolio also includes
non-utility energy businesses focused on power and industrial
projects and energy trading. Information about DTE Energy is
available at www.dteenergy.com, https://twitter.com/dte_energy and
www.facebook.com/dteenergy. 
About Dow
 Dow Building Solutions has a 60+ year legacy of providing
energy saving solutions to the global commercial and residential new
construction and remodeling industry, which began with the launch of
its flagship STYROFOAM(TM) Brand Extruded Polystyrene (XPS) Foam
Insulation, one of the most recognized brands of insulation in the
world. A market-facing business unit of The Dow Chemical Company, Dow
Building Solutions offers insulation, air sealing and weatherization
solutions backed by building science expertise to help builders,
remodelers, designers, architects and home/building owners reduce
energy costs and protect against wind, rain and moisture, while
contributing to the reduction of greenhouse gas emissions. More
information about Dow Building Solutions can be found at
http://www.dowbuildingsolutions.com. 
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Casey Skinner
Shelton Group
865-934-1773
cskinner@sheltongrp.com 
Connect360 MultiMedia 
Media Relations 
212-624-9180 
 
 
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