Sixth Annual National High School Invitational Moves to Madison Square Garden; Adds DICK'S Sporting Goods as Title Sponsor

Sixth Annual National High School Invitational Moves to Madison Square Garden;
                 Adds DICK'S Sporting Goods as Title Sponsor

Coverage of Event Continues on ESPN, ESPN2, ESPNU as DICK'S Sporting Goods
High School National Tournament

PR Newswire

NEW YORK, Jan. 9, 2014

NEW YORK, Jan. 9, 2014 /PRNewswire/ -- The season ending tournament for top
nationally ranked High School basketball teams, will have a new home in New
York City's iconic Madison Square Garden for its sixth annual boys and girls
championship games and a new name as DICK'S Sporting Goods (NYSE: DKS), the
largest U.S. based full-line sporting goods retailer signed on as the title
sponsor. Paragon Marketing Group announced today it has reached a multi-year
agreement with both Madison Square Garden, and DICK'S Sporting Goods to
continue the tradition-rich event as the DICK'S Sporting Goods High School
National Tournament.

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"DICK'S Sporting Goods is thrilled to serve as title sponsor for the DICK'S
Sporting Goods High School National Tournament and to further our support for
high school basketball," said Lauren Hobart, SVP & Chief Marketing Officer,
DICK'S Sporting Goods. "We look forward to seeing some of the best high
school basketball teams and players in the country take center court at the
World's Most Famous Arena this spring."

Comprehensive coverage of the quarterfinals, semifinals and championship
action will continue to air across ESPN, ESPN2 and ESPNU April 3-5, 2014. Boys
quarterfinal and semifinal games, along with the girls semifinal games, will
take place on April 3-4 at a to be determined location in New York City.
Madison Square Garden will host the boys and girls championship games on April
5.

"High school basketball has a long and rich tradition at Madison Square Garden
as we have hosted some of the game's legendary players including: Lew
Alcindor, Bob Cousy, Nancy Leiberman-Cline, Connie Hawkins as well as NY
Knicks Amare Stoudemire and Carmelo Anthony," said Joel Fisher, executive vice
president, MSG Sports. "We are excited to host the boys and girls finals of
the DICK'S Sporting Goods High School National Tournament, the premier high
school basketball tournament in the country."

As in previous years, the boys tournament will feature eight of the top ranked
teams in the nation and the girls field will feature four teams. Last year's
boys field included seven teams that finished at the top of the final USA
Today Super 25 Poll including:No.1 Montverde (Fla.),No.2 St. Benedict's (NJ),
No.3 Findlay Prep (Nev.), No.6 Prime Prep (Texas), No.12 Ely (Fla.), No.21 La
Lumiere (Ind.) and No.23 Oak Hill (Va.).

The boys and girls fields will be announced in March once the high school
basketball season is completed. Additional information is available at
www.dicksnationaltournament.com.

Event History
The National High School Invitational (NHSI) launched in 2009 at Georgetown
Prep in Bethesda, Md. The event was created by Paragon Marketing Group to
provide a season ending platform for top nationally ranked high school
basketball teams to compete against one another in a season ending tournament.

The 2009 boys tournament was won by Findlay Prep (Nev.) with the girls
tournament won by Seton Keough (Md.). The second annual tournament was held
at Coppin State University's Physical Education Complex in Baltimore with
Findlay Prep retaining the boys title and the Peddie School (NJ) claiming the
girls title. In 2011, Montrose Christian (Md.) won the boys title in double
overtime while Dr. Phillips (Fla.) won the girls championship. Findlay Prep
recaptured the NHSI boys title in 2012 with an overtime victory, and Riverdale
Baptist (Md.) took the girls championship trophy. Last year Montverde (FL) won
its first NHSI boys title, and Dr. Phillips won their second girls title.

About DICK'S Sporting Goods
DICK'S Sporting Goods, Inc. is an authentic full-line sports and fitness
specialty omni-channel retailer offering a broad assortment of high quality,
competitively-priced brand name sporting goods equipment, apparel and footwear
in a specialty store environment. The Company also owns and operates Golf
Galaxy, LLC, a golf specialty retailer. As of November 19, 2013, the Company
operated 558 DICK'S Sporting Goods stores in 46 states, 82 Golf Galaxy stores
in 30 states and eCommerce websites and catalog operations for DICK'S Sporting
Goods and Golf Galaxy.

About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and
entertainment business. The Company is comprised of three business segments:
MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned
to work together to drive the Company's overall business, which is built on a
foundation of iconic venues and compelling content that the company creates,
produces, presents and/or distributes through its programming networks and
other media assets. MSG Sports owns and operates the following sports
franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New
York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also
features the presentation of a wide variety of live sporting events including
professional boxing, college basketball, bull riding and tennis. MSG Media is
a leader in production and content development for multiple distribution
platforms, including content originating from the Company's venues. MSG
Media's television networks consist of regional sports networks, MSG Network
and MSG+, collectively referred to as MSG Networks; and Fuse, a national
television network dedicated to music. MSG Networks also include
high-definition channels, MSG HD and MSG+ HD, and Fuse includes its
high-definition channel, Fuse HD. MSG Entertainment is one of the country's
leaders in live entertainment. MSG Entertainment creates, produces and/or
presents a variety of live productions, including the Radio City Christmas
Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts
other live entertainment events such as concerts, family shows and special
events in the Company's diverse collection of venues. These venues consist of
Madison Square Garden, The Theater at Madison Square Garden, Radio City Music
Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and
the Wang Theatre in Boston, MA. More information is available at
www.themadisonsquaregardencompany.com.

About Paragon Marketing Group
Paragon Marketing Group is a corporate consulting agency specializing in
sports, entertainment and cause related sponsorships. Paragon, owns and
operates the DICK's Sporting Goods National High School Invitational and has
partnered with ESPN over the past 11 years to deliver over 300 live high
school football and basketball telecasts featuring many of the top teams and
players in the nation. Paragon's clients include Gatorade, Nature Valley
Granola Bars, Lexus, PNC Bank, Johnson & Johnson, EA Sports, Skullcandy and
Bayer.

SOURCE DICK'S Sporting Goods

Website: http://www.dicksnationaltournament.com
Contact: For further information on the DICK'S Sporting Goods High School
National Tournament and for media credential requests please contact:
rkelner@paragonmarketing.biz ; For further information about DICK'S Sporting
Goods, Inc. please contact: press@dcsg.com, or by phone: 724.273.5552
 
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