SMK Electronics and Hillcrest Labs to Unveil New Low Cost ‘Motion Sensing’ Remote Control at CES 2014

  SMK Electronics and Hillcrest Labs to Unveil New Low Cost ‘Motion Sensing’
  Remote Control at CES 2014

 New TV Remote Delivers 6-Axis In-Air Pointing Using Hillcrest’s Freespace^®
     MotionEngine^™ Lite and Bluetooth^® Smart Low Energy RF Technologies

2014 International CES 2014 International CES:SMK Electronics

Business Wire

LAS VEGAS, ROCKVILLE, Md. & CHULA VISTA, Calif. -- January 8, 2014

To meet the need for power efficient handheld pointing controllers in Smart
TVs, set-top boxes, streaming media players and Windows 8 PCs, SMK Electronics
and Hillcrest Labs have collaborated to create a new low cost ‘motion sensing’
consumer remote control solution. The new remote, to be manufactured and
marketed by SMK Electronics, delivers 6-axis in-air pointing and precise
cursor control utilizing Hillcrest’s Freespace^® MotionEngine^™ Lite software
in combination with Bluetooth^® Smart advanced remote control technology from
Texas Instruments (TI).

“Driven by market penetration of pointing-enabled Android^™ and Windows^® 8
operating systems, pointing-enabled remote controls are essential elements of
Smart TVs and PC product offerings,” said Chad Lucien, senior vice president
of sales and marketing, Hillcrest Labs. “We’re again proud to partner with
SMK, a trusted industry supplier of durable high quality remote controls, to
create a low cost high performance solution to meet this market need.”

“We are excited to offer our global customers a cost-effective 6-axis
motion-sensing remote control that delivers precise handheld pointing and
cursor control,” said Paul Evans, president, SMK Electronics Corporation. “The
combination of Hillcrest’s MotionEngine Lite and Bluetooth low energy RF
technology from TI provides a high performance low cost solution to OEMs
looking to deploy next-generation Smart TVs, set-top boxes, media players,
PCs, and other consumer entertainment devices.”

“Bluetooth low energy RF connectivity delivers the performance and low power
consumption required by advanced consumer remote controls,” said Oyvind
Birkenes, general manager, Wireless Connectivity Solutions, TI. “We are
pleased to continue our relationship with SMK and Hillcrest Labs to drive
innovation in the consumer electronics space and expand the success of our
Bluetooth low energy RF solutions.”

SMK Electronics’ low cost pointer uses Hillcrest’s MotionEngine Lite software
to transform data from an accelerometer and a gyroscope into intuitive in-air
pointing control. Interfacing wirelessly with Smart TVs, set-top boxes,
streaming media players, PCs, and other devices, the new 6-axis motion sensing
remote will be demonstrated at 2014 International CES by SMK Electronics
(booth #20200 LVCC South Hall 1) and Hillcrest Labs (Renaissance Hotel Suite
#932).

About Hillcrest Labs

Hillcrest Labs is the leading global supplier of software and hardware for
motion-enabled products. Our Freespace® technology transforms human movement
into high quality, application-ready motion information. With a decade of
development and many unique patented features, products come to life with
Freespace motion. Companies that have licensed or use Hillcrest’s motion
technology include: Atmel, Eastman Kodak, Hisense, Intel, LG Electronics,
Logitech, Roku, SMK Electronics, Sony Computer Entertainment Inc., and TCL
Multimedia.

Hillcrest has received numerous awards and recognitions including the
prestigious CES Innovations Honoree Award multiple times, IMS Research’s TV
Innovation Awards, EE Times’ ACE Award, PC World’s 100 Best Products and
Greatest Tech Designs, Popular Mechanics’ Editors Choice, ECN’s Reader’s
Choice Tech, and many others. Additional information about Hillcrest’s broad
portfolio of motion control products is available at:www.HillcrestLabs.com.
Follow Hillcrest on Facebook at http://www.facebook.com/HillcrestLabs or
Twitter @HillcrestLabs.

About SMK Electronics

SMK Electronics is the U.S. division of SMK Corporation, a world leader in the
design, development and manufacture of OEM remote controls, with global
production of greater than 70 million units annually. With local Research &
Development operations in San Diego, California, its factory in Tijuana,
Mexico, and in coordination with its worldwide SMK R&D Centers and global
factories, SMK Electronics is uniquely positioned to provide the Consumer
Electronics industry with advanced remote control solutions that support rich
media, interactive content and advanced television features. For more
information, visit www.smkusa.com.

Hillcrest Labs, Freespace, and MotionEngine are trademarks of Hillcrest
Laboratories, Inc. Bluetooth® and Bluetooth Smart are trademarks owned by
Bluetooth SIG, Inc. Windows® is a registered trademarks of Microsoft
Corporation. All other trademarks are properties of their respective owners.

Contact:

JLM Partners Inc. for Hillcrest Labs
Renee Burch, 206-381-3600
renee@jlmpartners.com
or
Jeremy Pemble, 206-381-3600
jeremy@jlmpartners.com
or
SMK Electronics
Keith M. Roberts, 805-312-5546
kroberts@smkusa.com
 
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