BlueFire Unveils Premium Steel Bit Line

  BlueFire Unveils Premium Steel Bit Line

       Made-to-order design engineering leads to new line of drill bits

Business Wire

HOUSTON -- January 8, 2014

BlueFire Equipment Corporation (OTCQB: BLFR) announced today the roll-out of
its new premium steel bit line. The newly designed bit line will be available
alongside the highly successful matrix PDC bits, and offers the opportunity of
further cost savings for its customers.

The redesigned high performance bits will further increase the advantages of
BlueFire’s drilling technology and feature superior cutters with enhanced
calibrations to the bit body.

Chairman and CEO of BlueFire Equipment Corporation William A. Blackwell said,
“During the process of developing our first made-to-order product for the
international sector, our scientific team achieved methods by which we could
further improve our standard technology.” He added that BlueFire’s premium
steel bit line will usher in new opportunities for expansion.

The company expects the use of these more advanced technologies will assist
domestic and international clients to access untapped reserves and result in
increased output from existing fields.

Details about BlueFire Equipment Corporation and information about obtaining a
quote are available at www.bluefireequipment.com.

About BlueFire Equipment Corporation (OTCQB: BLFR)

BlueFire Equipment Corporation designs and manufactures proprietary drilling
technologies for use in the exploration and production of oil and gas in the
United States and in international markets. It sells and leases various sizes
of polycrystalline diamond cutter (PDC) drill bits to drilling contractors and
oil and gas companies. BlueFire Equipment Corporation was founded in 2008 and
is headquartered in Houston, Texas, where other major exploration and
production companies have a presence, including ExxonMobil, BP and
ConocoPhillips.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipates," or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release only speaks as of the date of its
distribution.

Contact:

BlueFire Equipment Corporation
William Blackwell, 866-713-3700
 
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